0:00confident fresh color
The scene opens with a medium shot of a young, fair-skinned woman with long, straight, blonde hair, looking directly at the camera and smiling broadly, revealing white teeth. Her hands are raised, fingers spread, lightly touching her hair on either side of her head. She wears a black crew-neck t-shirt and a delicate silver necklace with a 'J' pendant. The background is a soft, light gray wall with a subtle texture, and a framed black-and-white picture is visible on the left side of the frame. The lighting is soft and even, suggesting natural light or a well-diffused light source, highlighting her bright, healthy-looking hair. A white text overlay at the top reads: "I always feel so confident leaving the salon with fresh color". The overall mood is cheerful and confident. The color palette is neutral with the vibrant blonde hair and the dark shirt providing contrast.
0:02frizzy dull hair problem
This scene transitions from a side profile to a rear view of the same woman, emphasizing her hair. Initially, she is seen from the right side, looking down slightly with a subtly melancholic expression, still touching her hair. Her hair is visibly duller and appears to have lost its shine, with some frizz. The scene then cuts to a rear view, focusing entirely on the back of her head and shoulders. Her long, straight hair now appears significantly frizzier and less vibrant, with noticeable darker roots and a more brassy, less uniform blonde color. Her hands are up near her head, running through the frizzy strands, highlighting the problem. She wears a white top with textured sleeves in this shot, contrasting with the black shirt in previous frames. The background is a light gray wall, with white bed linen and a patterned throw visible on a bed behind her, along with two framed pictures of dogs on the wall. The lighting remains soft. A white text overlay at the bottom reads: "and then all of a sudden, the shine is gone and my frizz is back again". The mood shifts to one of dissatisfaction and concern about hair condition.
0:07introducing k18 mask
The scene returns to a medium shot of the woman facing the camera, now holding a white bottle of K18 molecular repair hair mask in her left hand, presenting it to the viewer. Her expression is serious and informative as she speaks, no longer smiling broadly. Her blonde hair is still long and straight, seemingly back to a more styled state from the previous 'frizzy' shot, though not yet at its peak shine. She is wearing the black t-shirt and 'J' necklace again. The background remains a simple, light gray wall, with glimpses of a white door frame and a mirror on the right. The lighting is consistent and soft. A white text overlay at the bottom reads: "That was until I started using the K18 molecular repair hair mask". The color palette is dominated by neutral grays and her blonde hair, with the white product bottle as a focal point.
0:10applying k18 explaining benefits
This scene features a medium shot of the woman, first holding the K18 product bottle and looking at it intently, then looking upwards with a contemplative expression. Her hair frames her face, appearing relatively clean but without exceptional shine. She then performs the action of rubbing her hands together, implying she is emulsifying the product in her palms. The lighting is soft and even, highlighting her facial features and hair texture. The background is a light gray wall with a glimpse of a black framed picture on the left and a white dresser on the right. She is still wearing the black t-shirt and 'J' necklace. A white text overlay at the bottom states: "It repairs damage really, really deep inside the hair,". The color palette is understated, focusing on the woman and her actions.
0:13brushing treated hair
The scene is a medium shot, showing the woman from a slightly side profile as she brushes her long, straight, blonde hair. She is holding a distinctive light blue, open-lattice, paddle-style hairbrush in her right hand, pulling it through her wet or damp hair, which appears smoother and more manageable than in the 'frizzy' scene. Her expression is neutral and focused on the task. Her left hand gently holds sections of her hair. She is wearing the black t-shirt and 'J' necklace. The background is consistent with previous indoor shots, featuring a light gray wall and hints of domestic furniture. The soft, even lighting emphasizes the texture and movement of her hair as she brushes it. A white text overlay at the bottom reads: "at a molecular level for results that truly last.". The primary action is the demonstration of brushing hair, suggesting ease and improved texture.
0:15transformed hair benefits
This segment is a montage of various shots showcasing the woman's hair after using the product, emphasizing its improved condition. It begins with a medium shot of her from the side, looking at her hair with a slight, satisfied smile, then a shot from behind highlighting the smooth, shiny texture of her long, blonde hair. This is followed by a close-up of a section of her hair, where she runs her fingers through it, demonstrating its softness and health. The final shot returns to a medium shot of her facing the camera, beaming and raising her hands with spread fingers beside her head, showcasing the overall vibrant and strong appearance of her hair. Her hair throughout these shots is consistently bright blonde, lustrous, and free of frizz. She is wearing the black t-shirt and 'J' necklace. The background remains a light gray wall with domestic elements. The lighting is soft and flattering, enhancing the hair's shine. White text overlays appear sequentially: "Now my color feels fresh-from-the-salon for longer," and "and my hair is softer, stronger and ready to take on anything.". The overall mood is triumphant and joyful, highlighting the successful transformation.
0:20final k18 recommendation
The scene is a medium shot of the woman facing the camera, holding the K18 product bottle in her left hand, similar to an earlier shot but with an even more enthusiastic expression. Her hair is visibly healthy, shiny, and styled. She speaks directly to the audience, encouraging them to try the product. Her smile is genuine and confident. She is wearing the black t-shirt and 'J' necklace. The background is a light gray wall with subtle domestic decor elements. The lighting is soft and consistent. White text overlays appear: "Try K18 for hair so healthy" followed by "it's like the damage never happened.". The scene focuses on her positive recommendation and the promise of the product, with a warm and inviting color palette.
0:25call to action selfie
The final scene is a medium shot captured in a selfie style, showing the woman holding the K18 product bottle in her left hand. She is smiling sweetly at the camera, with her head slightly tilted, showcasing her perfectly styled, shiny blonde hair. A small, light brown hair clip is visible on the right side of her head, pulling back a section of hair, subtly revealing the layers and texture. The background is an interior bedroom setting, featuring a white bed with a checkered brown and white blanket, a white dresser, and framed pictures on the wall, including a dog portrait. The lighting is bright and airy, giving the scene a fresh and personal feel. A white text overlay at the bottom reads: "See for yourself at k18hair.com". This scene acts as a direct call to action, with a friendly and approachable tone. The color palette is bright and welcoming, with whites, light grays, and the warm blonde of her hair.
