0:00split screen welding This scene employs a split-screen format. The top half features a medium shot of a male founder speaking directly to the camera. He stands in what appears to be a retail or warehouse setting, with shelves of work boots blurred in the background. The lighting is bright and even, highlighting his face. The bottom half shows a close-up of a person's legs and feet encased in light brown work boots with white soles, standing on a metal grate. Sparks from a welding operation, likely off-screen, are showering down onto the boots, creating a dynamic and industrial atmosphere. The color palette is dominated by earthy browns, industrial grays, and the bright, energetic orange and white of the welding sparks. On-screen text 'Girouard,' is visible in the bottom half.
0:00split screen boots by water The scene maintains the split-screen composition. The top half continues to show the male founder speaking to the camera in the retail/warehouse environment, with shelves of boots in the blurred background. His expression is engaging. The bottom half displays a single, sleek brown work boot, possibly a Chelsea boot style, with a white sole, prominently placed on a reflective surface that mimics calm water. The background is a soft-focus, picturesque landscape featuring distant mountains and a serene sky, suggesting outdoor adventure or a natural setting. The overall color palette combines the warm browns of the boot with cool blues and grays of the natural backdrop. On-screen text 'of BRUNT' appears in the bottom half, integrating with the visual.
0:01split screen boots on rocks This split-screen shot continues with the male founder in the top half, speaking and gesturing slightly, against the familiar backdrop of shelves filled with boots. His facial expression is animated. The bottom half showcases a different pair of brown leather work boots, featuring visible laces and a moc-toe design, resting on a rugged, rocky surface. The background is blurred, depicting a natural, possibly mountainous, outdoor environment, emphasizing the durability and outdoor utility of the footwear. The lighting suggests natural daylight. The overall mood is grounded and robust, with a color palette of earthy browns, grays, and subtle greens. The text 'Workwear.' is overlaid on the bottom screen, reinforcing the product's purpose.
0:02close up stepping on wood This scene is a close-up, low-angle shot focusing on a person's foot in a light brown work boot. The boot is stepping onto a wooden plank, which rests on other rough wooden surfaces, suggesting a construction site or workshop environment. The boot itself is dirty and scuffed, indicating real-world use. A hand, likely belonging to the same person, is briefly visible near the plank, perhaps positioning it. The lighting is natural and bright, creating some soft shadows. The color palette consists of various shades of brown from the wood and the boot, with specks of sawdust. The text 'people' is overlaid on the scene, accompanying the spoken dialogue.
0:04product shot smoke A dynamic close-up shot features a single light brown work boot, laced up, standing on a dark, textured surface. The boot is enveloped in swirling, atmospheric white smoke that drifts upwards and around it, creating a dramatic and slightly mysterious effect. The lighting is dramatic, possibly from above, casting subtle highlights on the boot's leather and the curling smoke. The overall mood is intense and artistic. The color palette is dominated by the warm brown of the boot against the dark background, contrasted by the ethereal white of the smoke. The text 'the country' is displayed prominently on the screen.
0:04walking up stairs This low-angle shot follows a person's legs and feet as they ascend a set of rustic, unpainted wooden stairs. The work boots, dark brown and sturdy, are visibly scuffed and worn, hinting at practical use. The stairs are simple, possibly part of a construction site or an unfinished interior, with visible wood grain and minor imperfections. The lighting is functional, illuminating the path without strong artistic effects. The color palette is warm, with various shades of natural wood and the deep brown of the boots and pants. The action is a steady, purposeful walk. The text 'asking us' is overlaid on the image.
0:06walking through hallway The camera is positioned low, tracking a person's legs and feet as they walk forward through a partially constructed interior space, possibly a hallway under renovation. The flooring is a dusty concrete or unfinished wood, scattered with debris. The walls on either side are exposed wooden studs, suggesting an ongoing building project. Light enters from a bright area at the far end of the hallway, creating a slight silhouette effect around the person's form. The dark brown work boots and pants are clearly visible, appearing durable and suited for such an environment. The overall color palette is muted, with browns, grays, and the brighter natural light. On-screen text transitions from 'try on' to 'apparel' and finally 'person.', guiding the narrative.
0:08split screen retailer announcement This scene reverts to a split-screen layout. The top half shows the male founder, from his mid-chest up, speaking enthusiastically to the camera, with a slight head tilt and an open expression, against the familiar blurred backdrop of product shelves. The bottom half initially presents a blank dark background, which then transitions to display the BRUNT logo prominently at the top center, followed by the text 'NOW AVAILABLE AT RONNINGS' in large, bold, stylized fonts. The text is visually impactful, using red and yellow colors for 'RONNINGS' to match its brand identity. The founder makes a gesture with both hands, palms facing up, indicating an announcement. On-screen text 'BRUNT is', 'at a', 'retail store', and 'near you.' is layered over his speech.
0:11split screen browsing boots The split-screen continues with the male founder in the top frame, speaking animatedly and making a distinct gesturing motion with his right hand, against the background of boot shelves. His expression is eager. The bottom frame features a different man, seen from a medium shot, wearing a baseball cap and a dark t-shirt. He is actively engaging with products on a wooden shelf filled with various work boots. He is reaching out and touching a boot, carefully inspecting it, suggesting a customer's interaction with the product in a retail setting. The lighting is warm and inviting, typical of a store. The color palette focuses on the earthy tones of the boots and shelving, with the text 'If you want' and 'our products' overlaid.
0:13split screen trying on boot Still in split-screen, the top half shows the male founder talking directly to the camera, his expression engaged, with the boot shelves behind him. In the bottom half, a person (possibly the same individual from the previous scene) is seen from a medium shot, seated on a low bench or chair, actively trying on a dark work boot. They are wearing a bright yellow t-shirt and dark pants, and are focused on the boot, holding it to adjust. The setting appears to be a retail fitting area, possibly inside a store, with a dark wooden or metal door in the background. The lighting is standard indoor illumination. The color palette balances the founder's dark attire with the subject's yellow shirt and the dark tones of the boots. On-screen text shows 'you can', 'feel the quality', and 'and experience the comfort.'
0:16split screen boot sole close up The split-screen composition continues. The top segment features the male founder, mid-chest up, speaking directly and gesturing with one hand, against the blurred boot shelf background. The bottom segment offers an extreme close-up of the sole of a work boot. The sole is thick, beige-colored, and features a prominent, aggressive tread pattern designed for grip. A small orange insert with the 'BRUNT' logo is visible within the sole's design, indicating branding and potentially a specific technology. The lighting is crisp, highlighting the intricate details and texture of the sole. The color palette is earthy browns and beige, with a pop of orange. The text 'head over' is overlaid on the bottom half.
0:17split screen boot laces close up This split-screen shot shows the male founder in the top half, speaking and gesturing, maintaining direct eye contact. The bottom half is an extreme close-up focusing on the detail of the laces and eyelets of a light brown work boot. The laces are thick, braided, and a mix of dark brown and orange, threaded through robust metal eyelets. The leather of the boot shows fine grain and stitching. The lighting is precise, highlighting the texture and quality of the materials. The color palette is rich in browns and oranges, creating a warm, artisanal feel. The website URL 'BRUNTWORKWEAR.COM' is prominently displayed as text overlay in the bottom segment.
0:19split screen boot stitching close up The final split-screen shot features the male founder in the top half, speaking confidently with a slight smile and a subtle hand gesture, against the blurred retail background. The bottom half is an extreme close-up of the intricate stitching on a medium brown leather boot. The stitching is thick, light-colored, and perfectly even, running along a seam in the leather. The leather itself shows a fine, smooth texture. The lighting is soft but detailed, emphasizing the quality and craftsmanship. The color palette is primarily warm browns with the contrasting cream-colored stitching. The text 'Click on' and 'the store locator' are overlaid, providing instructions.
0:20screen recording store locator This scene is a full-screen screen recording of a website interface. The webpage prominently displays 'BRUNT' branding at the top. The main content is a 'FIND RETAILERS NEAR YOU' section, featuring an input field labeled 'Type a City or State' with a search icon. Below this is an interactive map of the United States, which dynamically zooms in and pans slightly, focusing on the continental US. The map is a satellite view, showing geographical features like mountains and forests. The user interface is clean and functional, with clear calls to action. The color palette is bright and neutral for the website elements, with the diverse colors of the map. The text 'to find the closest location to you.' is overlaid on the map, explaining the purpose of the feature.
