0:00open food container with text A medium shot frames a person's upper torso and hands holding an open white plastic food container. The container showcases three cooked enchiladas, generously covered in melted orange-yellow cheese and a reddish sauce, resting atop a bed of green and yellow speckled rice and vegetables. The person wears a light, muted pink collared shirt, possibly linen or cotton, with the top buttons open, revealing a subtle gold necklace. Gold bracelets adorn their left wrist, and their fingernails are painted with bright red polish. The background is a clean, plain white or off-white, providing strong contrast and a minimalist aesthetic. Overlaying the scene is a beige rectangular graphic at the top center, featuring a dark blue apron icon and the text "DISH BY BLUE APRON". Below this, in a dark serif font, is the main message: "Don't waste another minute on chopping & cleanup". Further down, a bold blue banner displays "USE CODE: DELIGHT50", with smaller disclaimer text below it: "*see terms at https://blog.blueapron.com/promo-1". The lighting is soft, even, and bright, illuminating the subject and food without harsh shadows, suggesting a studio setup. The color palette is dominated by soft pinks, warm food tones, bright white, and contrasting dark blue accents from the overlay.
0:01closed food container with text This scene is a medium shot identical in framing, subject positioning, and background to the previous one, but now the food container is closed and features branded packaging. The same person, wearing the light pink collared shirt with gold bracelets and red nail polish, holds the white plastic food container. However, this time, the container is encased in a brown paperboard sleeve, which is largely white and blue on the visible top side. This packaging clearly displays the 'Dish by Blue Apron' logo, the meal name 'Four-Cheese Enchiladas with Rice', detailed nutritional information including '27g protein' and '560 calories', and mentions 'Ready in minutes'. The plain white background and soft, even lighting are consistent. The same text overlay graphic is present: a beige rectangle with the apron icon and 'DISH BY BLUE APRON', the primary message 'Don't waste another minute on chopping & cleanup', and the blue banner with 'USE CODE: DELIGHT50' along with the terms link. The consistent elements reinforce brand messaging and product benefits. The overall impression is one of convenience and nutritional transparency.
