0:00stiff hair initial look
The scene opens with a close-up shot of a Black woman from the chest up, positioned centrally in the frame. She is wearing white polka-dot pajamas with black trim. Her dark, natural, coily hair appears dry and stiff, standing away from her head in sections. Initially, she looks directly at the camera with a slight frown, then looks down and slightly to the right, presenting her hair. The background is a plain, light beige wall, suggesting a bathroom or bedroom setting. Overhead lighting casts soft, even illumination. The dominant colors are the woman's warm brown skin, the deep black of her hair, and the crisp white of her pajamas. Text overlay in a pink, rounded rectangle at the top reads "Waking Up to Stiff Hair?", and a smaller pink rectangle at the bottom says "IF YOU WAKE".
0:03product showcase
This medium shot shows the same Black woman, now holding a white spray bottle with a minimalist label towards the camera. She's positioned slightly to the left of the frame, looking at the camera with a more cheerful, engaging expression. Her dark, natural, coily hair is still visible, sectioned and appearing stiff around her head. The background remains the plain light beige wall. The lighting is soft and even, highlighting the product. The main colors are the white of the bottle, the brown of her skin, and the black of her hair. Text overlay in a pink, rounded rectangle at the bottom reads "GRAB THE HYDRATING MIST". The product label has "HYDRATING MIST" in gold lettering.
0:05applying product overhead
The camera is positioned slightly above and behind the woman, looking down at her head and upper torso. She is actively spraying the white product from the bottle onto the top and sides of her dark, natural, coily hair. Her hair is sectioned, revealing parts of her scalp. Her hands move quickly and efficiently to distribute the spray. The background shows more of the beige wall and a glimpse of a light brown tiled floor, suggesting a bathroom. The lighting is consistent, providing even illumination. The dominant colors are the black of her hair, the white of her pajamas, and the beige of the wall. Text overlay in a pink, rounded rectangle at the bottom states "GONNA SPRAY IT".
0:09stiff hair demonstration
This shot focuses on the woman from a slightly side angle, as she holds a section of her natural, coily hair between her fingers. Her hair appears dry and stiff, maintaining its shape when bent. She is looking intently at her hair. The background consists of the beige wall and a small part of a dark grey towel hanging on a rack. The lighting remains soft and even. Dominant colors are her dark hair, brown skin, and white pajamas. Text overlay in a pink, rounded rectangle at the bottom says "LOOK HOW STIFF".
0:10continued application and massaging
This scene shows a series of continuous actions where the woman further applies the hydrating mist to different sections of her natural, coily black hair. She uses the white spray bottle with her left hand and her right hand to gently massage and work the product into her hair. The camera maintains a medium shot, mostly focused on her head and upper body, with occasional shifts to show her hands working on different sections. She looks down at her hair with concentration, sometimes glancing towards the camera with an engaging, informative look. The background is a plain beige wall and a visible white door frame on the left, along with light brown tiled flooring. The lighting is consistent, providing soft and even illumination. Text overlays appear and change during this sequence: "SPRAY IT ALL OVER" (0:10-0:12), "GOOD OILS TO" (0:12-0:14), "HELP WITH HYDRATING" (0:14-0:16), "MAKING YOUR HAIR SOFT REDUCING BREAKAGE" (0:16-0:19), "SO ONCE YOU'VE SPRAYED IT ALL OVER" (0:19-0:21), "YOU'RE GONNA MASSAGE IT LIKE THAT" (0:21-0:23), and "LOOK FOR OTHER AREAS THAT NEEDS TO BE SPRAYED" (0:23-0:25). The color palette is dominated by her dark hair, brown skin, white pajamas, and the beige background.
0:25hydrated hair result and outro
The final scene presents the woman showcasing a section of her natural, coily black hair after applying the product. Her hair now appears softer, more moisturized, and less stiff, with defined coils. She gently runs her fingers through a section of her hair, emphasizing the improved texture. She looks directly at the camera with a bright, satisfied smile, conveying the positive outcome. The background remains the plain beige wall with a glimpse of a door frame and tiled floor. The lighting is consistent and flattering. The color palette is warm, with her brown skin, dark hair, white pajamas, and beige walls. Text overlays appear: "AND LOOK ONCE" (0:26-0:28), "IT'S WELL HYDRATED" (0:28-0:30), and "YOUR HAIR WILL THANK YOU FOR IT" (0:30-0:32).
