0:00intro talking head with text
A medium wide shot features a Caucasian woman in her late 30s or early 40s, with short, curly brown hair and glasses, standing centrally in a bright, modern kitchen. She is wearing a purple short-sleeved t-shirt. Her hands are spread out on a light wooden cutting board on a white countertop in front of her. On the board are peeled carrot sticks and some round carrot slices, along with a silver knife. To the right, small colorful bowls contain dipping sauces or spices. The background reveals white shaker-style kitchen cabinets with dark handles, a subway tile backsplash, and a decorative textured tile accent behind her head. A vibrant orange Dutch oven sits on the stovetop to her right. The lighting is bright and even, casting minimal shadows, suggesting a daytime indoor setting. Large white text overlays the scene: "LETS MAKE TRYING FOOD FUN". The mood is inviting and educational.
0:02host introduction with product
This segment features the host in the kitchen, transitioning between a close-up and a medium shot, introducing herself and the partnership. The initial close-up focuses on her face, showing her smiling and looking directly at the camera, then briefly looking down as if at a product. She is wearing a purple t-shirt and glasses. A large red graphic overlay with white text appears, identifying her as "JENNIFER ANDERSON REGISTERED DIETITIAN & FOUNDER, Kids Eat in Color". This graphic remains visible throughout the segment. At one point, her hands come into frame holding a clear plastic bag filled with fresh ingredients like broccoli, lemon, and small potatoes, indicating a meal kit. The background varies slightly with the camera movement, showing parts of the white kitchen cabinets and counter. The lighting remains bright and consistent. The overall atmosphere is warm and professional.
0:06host unboxing meal kit
The scene shows a medium shot of the host in the same bright, modern kitchen. She is standing behind a white countertop with a wooden cutting board, carrots, and small bowls. To her left, an open brown cardboard box, likely a meal kit delivery, is visible with the "HOME CHEF" logo on its side. She is actively reaching into the box with her right hand, pulling out a clear plastic bag containing fresh broccoli florets and small red potatoes. Her left arm is visible, holding the bag steady as she extracts items. The background includes white kitchen cabinets and a portion of the white tiled backsplash. Bright, even lighting illuminates the scene. White overlay text in a playful font reads: "MAKE DINNERTIME MORE FUN!". The mood is practical and helpful, demonstrating the ease of the meal kit.
0:09host talking with tip overlay
This scene returns to a medium wide shot of the host in the kitchen. She stands behind the counter, presenting information. On the cutting board in front of her are several whole peeled carrots, along with some carrot sticks and slices, and a small knife. She gestures with her hands as she speaks, her expression animated and engaging. The white kitchen cabinetry and backsplash are visible in the background, along with the orange Dutch oven. The lighting is bright and clean. First, the overlay text "SIMPLE TIPS & TRICKS" appears in white, playful font. Then, this text disappears, and a new graphic in the upper left corner presents a "TIP" in a bright green speech bubble shape, stating "GIVE FOODS FUNNY NAMES!". The color palette is bright with the purple shirt, orange carrots, and green graphic.
0:15close up cutting carrots
A close-up shot focuses on a pair of hands, belonging to the host, actively slicing carrots on a light wooden cutting board. The hands wear a simple silver ring on the left ring finger. The carrots are bright orange, some already cut into uniform coins and sticks, while others are being sliced with a silver chef's knife. The cutting board is clean, with bits of carrot peelings scattered around. A vibrant purple shirt, presumably the host's, is visible at the top of the frame. The background is softly blurred, showing hints of the white countertop. A white text overlay at the bottom left reads "FACT: CARROTS ARE PACKED WITH VITAMIN A, WHICH HELPS US SEE IN THE DARK!". To the right, a small graphic of "NIGHT GOGGLE CARROTS" appears with a cartoon pair of goggles. The lighting is bright and focused on the action.
0:17host talking with fact overlay
This scene shows a close-up of the host from the chest up, talking animatedly. She wears her purple t-shirt and glasses, with her curly brown hair framing her face. She has an enthusiastic expression, looking slightly off-camera to the left. Her hands briefly enter the bottom of the frame, making a small gesturing motion. The background is a blurred continuation of the bright kitchen, primarily showing white cabinets and backsplash. The "FACT" text overlay from the previous scene, "CARROTS ARE PACKED WITH VITAMIN A, WHICH HELPS US SEE IN THE DARK!", is still present at the bottom, and the "NIGHT GOGGLE CARROTS" graphic with the goggles now appears directly beneath the text, with carrots depicted as goggle lenses. The lighting is soft and even.
0:19b roll plated food sequence
This is a sequence of three quick b-roll shots focused on prepared food. First, a close-up shot captures a pair of hands carefully placing a metal baking sheet, laden with roasted chicken tenders, crispy potato wedges, vibrant green broccoli florets, and orange carrot sticks, onto two grey quilted pot holders on a light grey countertop. The food is golden brown and appears freshly baked. This transitions to an overhead shot of a light blue oval plate, neatly arranged with several pieces of golden-brown roasted chicken, bright green broccoli florets, and perfectly cooked orange roasted carrot sticks. The plate sits on a white table with a subtly patterned yellow and white cloth or placemat. A green glass with condensation is visible in the softly lit background. Finally, an extreme close-up features a silver fork piercing a crispy, golden-brown roasted potato wedge on the light blue oval plate, with other food items like broccoli and carrots blurred in the background. The lighting is warm and inviting, highlighting the appetizing textures of the food. The overall impression is one of delicious, healthy, and appealing home-cooked meals.
0:22host talking conclusion
A medium close-up shot frames the host in the bright, modern kitchen, smiling broadly and speaking with clear enthusiasm. She is positioned slightly to the right of the frame, her head tilted upwards and to the left, revealing a joyful and highly satisfied expression. Her short, curly dark brown hair and stylish glasses are prominent, framing her animated face. She wears the same vibrant purple scoop-neck t-shirt. The background is a gently blurred continuation of the clean white kitchen cabinetry and countertop, maintaining a consistent and bright aesthetic. Her hands are not visible within the frame, which helps keep the focus intently on her compelling facial expression and the positive verbal message she delivers. The lighting is soft, even, and flattering, subtly highlighting her features and reinforcing her upbeat and encouraging demeanor, making the overall mood feel celebratory and optimistic.
0:24animated product promotion
This scene is a vibrant, animated graphic display promoting a partnership. The upper half of the screen is bright orange, and the lower half is a solid red. In the orange section, the "HOME CHEF Family MENU" logo is prominently featured in white, followed by a large 'x' symbol, and then the "Kids Eat in Color" logo, which uses a colorful 'i' in "in Color". Below this, in the red section, large, bold, lime green text announces "KIDS EAT FREE + FREE SHIPPING". In the top left corner of the orange section, a blurred corner of a baking sheet with food (chicken and broccoli) is visible, and in the top right, a blue plate with chicken and potatoes is seen. The overall aesthetic is clean, modern, and eye-catching with a high contrast color palette. The graphic is static, holding the promotional message.
