0:00product reveal bathroom
The scene opens with a close-up, high-angle shot focusing on a pair of hands holding a light mint green cardboard box for 'kit.sch clarifying solid shampoo. TEA TREE & MINT'. The box features a grey water drop graphic and icons indicating 'COLOR SAFE', 'pH BALANCED', and 'VEGAN'. The background is a slightly blurred bathroom sink area with a white countertop, a metallic faucet, and a grey textured soap dish. The lighting is bright and even, highlighting the product. The color palette is dominated by mint green, white, and metallic accents. There is a white text overlay at the top of the frame saying 'My hair was falling out before I switched to THIS'. The hands slowly rotate the box to reveal a solid shampoo bar wrapped in white paper, then unwrap it to show an 'S'-shaped solid shampoo bar in a similar mint green color. The hands are manicured with dark red nail polish.
0:02woman thinning hair
A medium shot of an adult woman from the chest up, centered in the frame, against a white shiplap wall. Her expression is a slightly concerned smile, looking directly at the camera. Her light brown, wavy, shoulder-length hair is styled to frame her face, and she brings both hands up to her temples, gently pushing her hair back as if to show thinning. The scene is desaturated, giving it a black and white or sepia tone, except for a bold red 'X Thinning' graphic that appears over her chest. The lighting is soft but highlights her facial features. The background includes a blurry, decorative circular element on the wall. The camera remains static.
0:04woman breaking hair
A medium shot of an adult woman from the chest up, centered in the frame, against a dark, possibly blurred indoor background. Her expression is more neutral, looking slightly off-camera. Her short, light blonde, wavy hair is pulled up by both hands from the sides, as if demonstrating hair breaking or damage. The scene is desaturated, except for a bold red 'X Breaking' graphic appearing over her chest. The lighting is soft. The camera remains static.
0:05woman dull hair
A medium shot of an adult woman from the chest up, centered in the frame, with her head slightly tilted downwards. She is sitting on a white bed with a wooden headboard partially visible behind her. Her expression is one of weariness or frustration, looking down at her hair. Her medium-length, darker blonde hair appears somewhat disheveled and dull. She is wearing light pink button-up pajamas. One hand is near her temple, gently touching her hair, while the other is near her ear. The scene is desaturated, except for a bold red 'X Dull' graphic over her chest. A bedside lamp with a white shade and a tissue box are visible in the blurred background. The lighting is soft and ambient. The camera remains static.
0:08hands shampoo bath
A close-up, high-angle shot of a pair of hands in a clean, white bathtub or shower basin. The hands are cupped together, holding a vibrant green, gel-like substance with small, glittery particles, possibly representing a typical drugstore shampoo. Water is actively running over the hands, causing the substance to spread and mix. The background consists of clean white subway tiles on the wall and a metallic faucet. The lighting is bright and overhead, casting minimal shadows. The color palette is dominated by the bright green shampoo, white tiles, and chrome. A white text overlay at the top says 'Your drugstore shampoo may be making your hair WORSE'. The camera remains static.
0:09hair parting sulfates
A close-up shot of a person's head, focusing on the crown and roots of their hair. The person is seen from slightly behind and above, with the back of their head filling most of the frame. Their hands, with light pink, fuzzy sleeves, gently part their hair to reveal the scalp and roots. The hair is dirty blonde/brown with lighter highlights, appearing somewhat greasy and unkempt at the roots. The background is a blurred indoor setting, possibly a wall with a framed picture. The lighting is soft but highlights the hair texture. A white text overlay at the top says 'because it's full of sulfates that can further damage your hair'. The camera remains static.
0:12scanning ingredients
A close-up shot of a person's hands holding a tube of shampoo or conditioner in a bathroom setting. The tube is white with purple labeling, featuring small text that lists ingredients. One hand holds the tube steady, while the other uses a black pen-like object to scan or highlight a section of the ingredient list, presumably pointing out sulfates. The background is a blurred white subway tile wall. The lighting is bright and even. The color palette includes white, purple, black, and the greyish white of the tiles. A white text overlay at the top says 'because it's full of sulfates that can further damage your hair'. The camera remains static.
0:14removing generic shampoo
A medium shot of a white bathtub corner, filled with various colorful generic shampoo bottles and a bar of soap. The bottles are of different shapes and sizes, primarily blue, pink, and yellow. A hand reaches into the frame and swiftly sweeps away these generic products, clearing the corner. The background consists of white subway tiles. The lighting is bright and clean. The color palette is vibrant with the product bottles against the sterile white of the bathroom. A white text overlay at the top says 'Ditch your generic shampoo'. The camera remains static.
0:15shampoo bars arrangement
An overhead shot of several 'S'-shaped and rainbow-shaped solid shampoo/conditioner bars arranged artfully on a white tiled surface. The bars are in various pastel colors: green, purple, pink, brown, orange, and white. They are scattered across the frame, showcasing their unique shapes and textures. The background is a clean, bright white tiled surface. The lighting is soft and even, highlighting the product textures. The color palette is pastel and inviting. A white text overlay at the top says 'Try these Shampoo and Conditioner Bars'. The camera performs a slow push-in, gently zooming towards the center of the arrangement.
0:17foaming shampoo bar rice water
A close-up, high-angle shot of a pair of hands holding an 'S'-shaped solid shampoo bar under running water, causing it to foam. The shampoo bar is a dark taupe or purplish-brown color. The hands are cupped around the bar, creating a rich lather of white foam. The background is a blurred grey tiled wall. The lighting is bright and highlights the foam. The color palette is warm, with the brown/purple bar and white foam against the grey tiles. A white text overlay at the top says 'Made with natural ingredients like:' and then 'Rice Water' appears at the bottom with a green checkmark next to it. The camera remains static.
0:18foaming shampoo bar biotin
A close-up, high-angle shot of a pair of hands holding an 'S'-shaped solid shampoo bar under running water, causing it to foam. The shampoo bar is a light lavender or periwinkle blue color. The hands are cupped around the bar, creating a rich lather of white foam. The background is a blurred grey tiled wall. The lighting is bright and highlights the foam. The color palette is cool, with the lavender bar and white foam against the grey tiles. A white text overlay at the top says 'Made with natural ingredients like:' and then 'Biotin' appears at the bottom with a green checkmark next to it. The camera remains static.
0:20foaming shampoo bar castor oil
A close-up, high-angle shot of a pair of hands holding an 'S'-shaped solid shampoo bar under running water, causing it to foam. The shampoo bar is white. The hands are cupped around the bar, creating a rich lather of white foam. The background is a blurred grey tiled wall. The lighting is bright and highlights the foam. The color palette is neutral, with the white bar and white foam against the grey tiles. A white text overlay at the top says 'Made with natural ingredients like:' and then 'Castor Oil' appears at the bottom with a green checkmark next to it. The camera remains static.
0:21foaming shampoo bar tea tree oil
A close-up, high-angle shot of a pair of hands holding an 'S'-shaped solid shampoo bar under running water, causing it to foam. The shampoo bar is a vibrant green color. The hands are cupped around the bar, creating a rich lather of white foam. The background is a blurred grey tiled wall. The lighting is bright and highlights the foam. The color palette is vibrant, with the green bar and white foam against the grey tiles. A white text overlay at the top says 'Made with natural ingredients like:' and then 'Tea Tree Oil' appears at the bottom with a green checkmark next to it. The camera remains static.
0:23rinsing hair shower
A close-up shot of a person's head being rinsed in a shower. The camera is positioned behind the head, looking down as water cascades over medium-length, wet, blonde hair. The hair is slicked back with water, revealing the scalp and the texture of the wet strands. The background is a white tiled shower wall, slightly out of focus. The lighting is bright and overhead, reflecting off the wet hair. The color palette is natural, dominated by the hair color and white tiles. A white text overlay at the top says 'to help your hair become:'. The camera remains static.
0:24woman fuller hair
A medium shot of an adult woman from the chest up, centered in the frame, against a blurred, light-colored background that could be an indoor wall or curtain. She is smiling broadly, looking directly at the camera. Her light brown, wavy, shoulder-length hair appears voluminous and healthy. She gestures with her hands towards her hair, emphasizing its fullness. The lighting is soft and natural, casting a warm glow. The color palette is warm and bright. A white text overlay at the top says 'to help your hair become: fuller'. The camera remains static.
0:25woman longer hair
A medium shot of an adult woman from the chest up, with her head slightly turned to the left, showcasing the length of her hair. She is against a blurred outdoor background of green foliage. Her long, light grey (possibly dyed or naturally grey) hair flows over her shoulder, appearing healthy and well-maintained. She smiles gently, looking slightly off-camera. Her hand gently brushes her hair to emphasize its length. The lighting is natural and bright. The color palette is cool with the grey hair and green background. A white text overlay at the top says 'to help your hair become: longer' with a green checkmark next to 'Longer'. The camera remains static.
0:26woman shinier hair
A medium shot of an adult woman from the chest up, centered in the frame, against a blurred, light grey indoor background. She is smiling broadly, looking directly at the camera. Her short, bright blonde hair appears shiny and styled with volume. She playfully shakes her head and gestures with her hands towards her hair, emphasizing its shine and healthy bounce. The lighting is bright and even. The color palette is warm and bright. A white text overlay at the top says 'to help your hair become: shinier' with a green checkmark next to 'Shinier'. Below that, 'just like it used to be!' appears. The camera remains static.
0:28shampoo bar holder cost
An overhead shot of a three-compartment brown plastic holder for shampoo and conditioner bars, containing two pastel pink 'S'-shaped bars and one yellow rainbow-shaped bar. A square, multi-colored bar (white, grey, and brown swirls) is being placed into an empty compartment by a hand. The background is a textured light grey or off-white surface, possibly a rug or fabric. The lighting is soft and even. The color palette is earthy with the brown holder and pastel bars. A white text overlay at the top says 'And they're only $14 a Bar'. The camera remains static.
0:30before after hair split
A split-screen shot, vertically divided, showing a 'Before' image on the left and an 'After' image on the right. Both sides feature an adult woman with grey, wavy hair, viewed from the side and slightly behind. The 'Before' side shows her hair looking somewhat dull and possibly thinner, with a light-colored shirt. Her head is tilted slightly down, and her expression is not clearly visible but seems less vibrant. Her hand is near her collar. The 'After' side shows her hair looking voluminous, shiny, and well-styled, flowing over her shoulder, with a tan-colored shirt. Her head is slightly raised, and part of her face, including an eye with makeup, is visible, showing a subtle smile. Her hand is gently brushing her hair. The background on both sides is blurred and indistinct. The lighting is brighter and more flattering on the 'After' side. A white text overlay at the top says 'See results or your money-back'. 'Before' and 'After' labels are prominently displayed on their respective sides. The camera remains static.
0:33final product promo
A static shot displaying two solid shampoo/conditioner bars floating in clear, rippling water. One bar is 'S'-shaped and brown, and the other is rainbow-shaped and off-white. The water creates soft, dynamic ripples around the products. The background is a vibrant, clear turquoise blue, suggesting a clean, aquatic environment. The lighting is bright and ethereal, creating gentle reflections and highlights on the water's surface. The color palette is serene and refreshing, dominated by turquoise, brown, and off-white. White text is overlaid at the top: 'kit.sch', then 'Shop our bundles now' below it, and a smaller '90-DAY RETURNS' in a yellow box. The camera remains static.
