0:00intro problem setup The scene features a female expert, likely a health professional, seated at a desk, looking directly into the camera. She is centered in a medium close-up shot, gesturing with her hands as she speaks. The background is a clean, bright office space with a light beige wall on the left and a white wall on the right. A framed certificate hangs on the white wall, adding to the professional atmosphere. The lighting is soft and even, suggesting natural or well-diffused artificial light. A white text overlay on a black bar reads 'La vitamina de tu hijo podría ser solo pipí cara...' (Your child's vitamin could just be expensive pee...). The overall color palette is muted with the speaker's green jacket providing a pop of color against the neutral background.
0:02talking head call to action The scene continues with the same female expert from the previous shot, maintaining the medium close-up framing. Her posture is slightly more direct, and she uses a pointing gesture with her right hand to emphasize her message. The background remains the same professional office setting with the certificate visible. The lighting is consistent, providing a clear and well-lit view of her. A white text overlay appears, reading 'aquí hay 3 banderas rojas que debes revisar en la etiqueta' (here are 3 red flags you should check on the label). Her expression is determined and instructive, inviting the viewer to pay close attention to the upcoming information. The overall tone is informative and serious.
0:05talking head first red flag The female expert is still in a medium close-up, engaging directly with the camera. She makes a circular gesture with her right hand, followed by a slight head tilt and a knowing smile. The office background remains identical, with the certificate on the wall. The lighting is soft and consistent. A new white text overlay states '#1: ácido fólico' ( #1: folic acid), highlighting the first 'red flag'. Her expression transitions from informative to slightly empathetic, acknowledging a common misconception or issue. The color scheme remains consistent, dominated by the green of her blazer and the neutral office tones.
0:08b roll child opening vitamins A close-up shot focuses on a young child's hands attempting to open a large yellow vitamin bottle. The child is wearing a light pink t-shirt with a graphic. The setting appears to be a kitchen or dining area, with a granite countertop and a white plate in the foreground, slightly out of focus. The background shows parts of a modern kitchen with a large light fixture and shelves. The lighting is bright and even, highlighting the child's actions. A white text overlay on a black bar reads 'la mayoría de los padres nunca han escuchado acerca de la mutación del' (most parents have never heard of the mutation of the). The camera remains static, capturing the child's focused effort.
0:12talking head genetic explanation The scene returns to the female expert in the medium close-up. She maintains direct eye contact with the camera, speaking with a serious and educational tone. The office background is consistent. The text overlay changes to 'Gen MTHFR', followed by another overlay: 'pero casi 40% de los niños lo tienen' (but almost 40% of children have it). She uses hand gestures, forming a number '4' with her fingers and then spreading her hands to illustrate a statistic or widespread issue. The lighting is bright and clear, emphasizing her expressive face.
0:15b roll child seeking vitamins The camera captures a child looking into an upper kitchen cabinet, with the shot taken from a low angle, looking up. The child's right arm extends into the cabinet, reaching for something. Numerous supplement bottles are visible on the shelf inside the cabinet. The background shows wooden cabinet interiors and a glimpse of a modern kitchen appliance. The lighting is slightly shadowed within the cabinet, but bright on the child. A white text overlay states 'esto significa que sus cuerpos' (this means their bodies). The child's face is partially visible, showing curiosity and focus. The overall atmosphere is mundane, depicting an everyday activity.
0:17close up folic pill A close-up, high-angle shot focuses on a small amber glass bottle with a white label that clearly says 'FOLIC'. A person's hand is shown carefully placing a single white pill into the bottle, which already contains a few other yellow and white pills. The background is a soft blue surface, creating a clean and clinical look. A green plant is visible out of focus in the upper left, adding a touch of natural color. The lighting is bright and even, emphasizing the details of the pills and the bottle. A white text overlay reads 'no pueden procesar el ácido fólico sintético' (cannot process synthetic folic acid).
0:20b roll rejecting vitamins An overhead shot shows a hand wearing a smartwatch pushing away a collection of various vitamin bottles arranged on a speckled granite countertop. The bottles are of different shapes, sizes, and colors (red, white, black, green). The background reveals a modern kitchen with stainless steel appliances, slightly out of focus. The lighting is bright and even, creating clear shadows. A white text overlay on a black bar says 'traducción: muchas vitaminas no funcionan' (translation: many vitamins don't work). The action implies a rejection or dismissal of these products.
0:21talking head vitamins don't work The female expert is back in the medium close-up shot, looking directly at the camera. Her expression is serious and slightly frustrated as she conveys critical information. The professional office background remains unchanged. The white text overlay 'traducción: muchas vitaminas no funcionan' (translation: many vitamins don't work) persists, and then a new overlay appears: 'o peor aún pueden hacer el efecto contrario' (or worse, they can have the opposite effect). She gestures with both hands, emphasizing the negative consequences. The lighting is bright and consistent, focusing on her demeanor.
0:26talking head second red flag The female expert remains in a medium close-up, directly addressing the camera. Her expression is alert and instructional. The consistent office background is visible. A white text overlay clearly states '#2: vitamina A sintética + calcio barato' (#2: synthetic vitamin A + cheap calcium). She uses hand gestures, first holding up two fingers to signify 'number 2', then spreading her hands to encompass the two combined issues. The lighting is bright and even, highlighting her expressive face. The overall tone is informative and slightly cautionary, setting up the next point of concern regarding vitamin ingredients.
0:30wide shot vitamin aisle A wide shot pans slowly across a brightly lit supermarket aisle filled with shelves of vitamins and supplements. The camera moves from left to right, showcasing a vast array of products in colorful packaging. The shelves are well-stocked, and prices are visible on some labels. The setting is a typical retail environment, with fluorescent lighting creating a clean, sterile atmosphere. A white text overlay appears, stating 'la mayoría de las vitaminas para niños están' (most vitamins for children are). The sheer volume of products emphasizes the scale of the market. The color palette is varied and vibrant due to the product packaging.
0:32overhead bowl of pills An overhead close-up shot features a white ceramic bowl filled with a colorful assortment of pills and capsules of various sizes and shades (green, brown, pink, white). A silver spoon is actively stirring the pills within the bowl. The bowl rests on a dark wooden table, with a small woven basket holding napkins visible in the background, slightly out of focus. The lighting is bright and directed, creating subtle reflections on the spoon. A white text overlay on a black bar reads 'cargadas con un tipo de vitamina A' (loaded with a type of vitamin A). The scene visually represents the multitude and variety of pill forms.
0:34close up hand holding pills A close-up shot focuses on an open hand holding a small collection of pills or capsules. There are four capsules visible: two yellow, one white, and one orange/brown. The background is a blurred, light-colored floor, possibly tiles. The lighting is bright and even, highlighting the details and colors of the pills. A white text overlay on a black bar says 'llamado palmitato de retinilo' (called retinyl palmitate). The framing emphasizes the individual pills, drawing attention to their specific characteristics and ingredients.
0:36talking head toxicity warning The female expert is shown in a medium close-up, speaking directly to the camera with a concerned and educational expression. The office background, including the framed certificate, remains consistent. A white text overlay appears, reading 'que puede estar relacionado a toxicidad cuando se acumula' (which can be related to toxicity when it accumulates). She uses a clenching hand gesture, suggesting accumulation, and then spreads her hands in a warning manner. The lighting is bright and clear, emphasizing her serious demeanor and the gravity of the information she is conveying about potential health risks.
0:40talking head calcium issue The female expert continues in a medium close-up, maintaining direct eye contact. Her expression shifts to a slightly exasperated or incredulous look as she discusses the issue of calcium. The office background remains unchanged. A white text overlay states 'Y además insisten en meter calcio el cual si no tiene suficiente vitamina D3' (And they also insist on adding calcium, which if it doesn't have enough vitamin D3). She makes a small, precise finger gesture and then an 'okay' hand sign, illustrating the interconnectedness of nutrients. The consistent bright lighting highlights her animated face, conveying her concern about the common practices.
0:44close up colorful gummies A bright, clean close-up shot from a slightly high angle shows a variety of colorful vitamin gummies scattered on a pristine white surface. The gummies are shaped like small circles, stars, and other simple forms, in translucent shades of red, orange, yellow, green, and purple. The lighting is very bright, creating soft shadows and highlighting the glossy texture of the gummies. A white text overlay on a black bar reads 'el cual si no tiene suficiente vitamina D3' (which if it doesn't have enough vitamin D3). The arrangement of the gummies is artistic and appealing, designed to catch the eye with their vibrant colors and playful shapes.
0:46close up single gummy A very close-up shot focuses on a single, light brown or beige-colored vitamin gummy, possibly shaped like a small, stylized sun or flower with a cross in the center. This gummy is placed on the same clean white surface as the previous shot, surrounded by other colorful, blurred gummies in the background. The lighting is extremely bright and direct, highlighting the texture and details of the gummy. A white text overlay on a black bar says 'puede calcificar las arterias' (can calcify arteries). The singular focus on this gummy contrasts with the warning text, creating a sense of unease despite the appealing appearance.
0:47animation artery calcification An animated graphic provides a cross-sectional view of an artery. The inner lining of the artery is red, representing blood flow. Small, white and reddish-brown particles, representing calcium deposits, are shown accumulating and clinging to the inner walls of the artery. The background is pristine white, making the animation stand out clearly. A white text overlay on a black bar, continuing from the previous scene, reads 'puede calcificar las arterias' (can calcify arteries). The animation is simple yet effective in illustrating the concept of arterial calcification, linking the visual directly to the health warning.
0:48talking head cost over safety The female expert reappears in a medium close-up, looking directly at the camera with a look of disappointment and frustration. The professional office background remains consistent. A white text overlay explains, 'y lo hacen porque es más barato no porque es más seguro' (and they do it because it's cheaper, not because it's safer). She gestures with open palms, emphasizing the prioritization of cost over consumer safety. The lighting is bright and steady, accentuating her critical expression and the seriousness of the issue being discussed.
0:50talking head heavy metals warning The female expert is in a medium close-up shot, directly addressing the camera. She looks serious and slightly conspiratorial as she reveals a hidden problem. The office background, including the certificate, is consistent. A white text overlay appears: '#3 son los metales pesados' (#3 are heavy metals), followed by 'aquí está lo que ninguna marca quiere admitir' (here's what no brand wants to admit). She holds up three fingers for the third point, then makes an 'okay' gesture, and finally uses a dismissive hand wave, conveying the secrecy around the issue. The lighting is bright and clear, highlighting her impactful delivery.
0:55b roll shopper in aisle A medium wide shot from behind shows a woman browsing a vitamin aisle in a supermarket. She is pushing a shopping cart, which is partially visible. Her back is mostly to the camera, and she is reaching for a product on a shelf filled with various vitamin bottles. The aisle is brightly lit by overhead fluorescent lights, creating a clean, retail environment. The shelves are packed with products, some with visible price tags. A white text overlay on a black bar says 'El 99.7% de las vitaminas' (99.7% of vitamins). The scene captures a typical consumer experience, highlighting the vast choice of products available.
0:57b roll panning vitamin shelves A smooth panning shot moves from left to right, showcasing an extensive display of vitamin and supplement shelves in a supermarket. The shelves are fully stocked with a diverse range of products, varying in packaging, color, and size. Many products are brightly colored, designed to attract attention. The lighting is bright and overhead, illuminating the entire aisle. A white text overlay on a black bar, continuing from the previous scene, reads 'El 99.7% de las vitaminas ni siquiera se prueban contra los metales pesados' (99.7% of vitamins aren't even tested for heavy metals). The vast selection and uniform display create a sense of overwhelming choice for consumers.
0:59b roll vitamin bottles basket An overhead close-up shot shows numerous vitamin bottles and containers crammed together inside a white plastic basket with perforations. The bottles are mostly white with various colored caps (black, white, light blue, purple) and different labels, some showing brand names like 'NEW LOOK'. The lighting is bright and even, highlighting the details of the packaging. A white text overlay on a black bar, continuing the sentence from the previous shot, reads 'ni siquiera se prueban contra los metales pesados' (aren't even tested for heavy metals). The dense arrangement of bottles suggests a personal collection or a wholesale stock, underscoring the ubiquity of these products.
1:41talking head heavy metal types The female expert is once again in a medium close-up, speaking to the camera with a very serious and direct expression. The familiar office background and certificate are visible. A white text overlay lists specific heavy metals: 'y aquí estamos hablando de plomo, arsénico, cadmio' (and here we are talking about lead, arsenic, cadmium), emphasizing the dangerous substances. She uses specific hand gestures, pointing to her mouth as if to signify ingestion, and then emphasizing each metal with finger gestures. The lighting is consistent, accentuating her warning and the critical nature of the information she is sharing about hidden toxins.
1:45talking head toxins hidden at home The female expert continues in a medium close-up, with an urgent and concerned expression. The office background is visible. A white text overlay warns: 'es decir toxinas que podrían estar literalmente escondidas en tu alacena' (meaning toxins that could literally be hidden in your pantry). She uses a hand gesture, mimicking holding something small and then subtly hiding it, to illustrate the hidden nature of these toxins. The consistent bright lighting emphasizes her expressive face and the impactful delivery of this final warning before transitioning to the solution. Her tone is empathetic but firm.
1:49solution reveal first day The female expert is in a medium close-up, holding up a 'First Day' product with an enthusiastic and relieved expression. The office background remains consistent. A white text overlay announces, 'por eso se creó First Day' (that's why First Day was created). She presents the product prominently, smiling at the camera, indicating the solution to the problems previously discussed. The lighting is bright and consistent. The transition from problem to solution is clear, marked by her positive body language and the introduction of the product.
1:51close up first day product certification A close-up shot focuses on the top of a 'First Day' product container, which is light blue with yellow, green, and white graphics. Three small, star-shaped and sun-shaped red/orange gummies are placed on top of the container. The background features a blurred green plant in an orange pot, adding a touch of nature. The lighting is bright and natural, highlighting the product and the gummies. A white text overlay on a black bar states 'que tiene certificado por Clean Label Project' (which is certified by Clean Label Project). The scene emphasizes the product's quality and clean ingredients through visual presentation and text.
1:53close up hand holding gummies A close-up shot shows an open hand holding several star-shaped and sun-shaped gummies in various shades of orange and red. The gummies are small and appear soft and chewable. In the blurred background, two 'First Day' containers are visible, suggesting the origin of the gummies. The surface beneath the hand appears to be a textured, light-colored fabric. The lighting is soft and even, highlighting the appealing colors and shapes of the gummies. A white text overlay on a black bar says 'es decir está probado por más de 200 toxinas' (meaning it's tested for over 200 toxins). The scene visually reinforces the product's safety claim.
1:55medium shot child with product A medium shot captures a young child standing and holding a 'First Day' product container directly towards the camera. The child is smiling widely, conveying happiness and trust in the product. The background is a simple white wall, suggesting a clean and bright home environment. The lighting is soft and even, highlighting the child's joyful expression and the product. A white text overlay on a black bar states 'es decir está probado por más de 200 toxinas' (meaning it's tested for over 200 toxins). The presence of a child happily holding the product aims to create a sense of reliability and child-friendliness.
1:57talking head science backed The female expert is shown in a medium close-up, holding the 'First Day' product and speaking directly to the camera with a confident and informative expression. The office background is consistent. A white text overlay announces, 'tiene nutrientes respaldados por la ciencia' (it has science-backed nutrients). She gestures with her free hand, making an 'okay' sign to emphasize the scientific backing. The lighting is bright and even, highlighting her expertise and the trustworthiness of the product. The scene focuses on the scientific credibility of 'First Day'.
2:00talking head no cheap shortcuts The female expert continues in a medium close-up, holding the 'First Day' product. She speaks directly to the camera with a firm and reassuring expression, making a strong statement. The office background is consistent. A white text overlay lists key ingredients: 'como la vitamina B12 metilada, metilfolato y vitamina D3' (like methylated vitamin B12, methylfolate and vitamin D3), followed by a powerful declaration: 'nunca atajos baratos. JAMÁS' (never cheap shortcuts. NEVER). She shakes her head slightly and uses an emphatic finger gesture, conveying absolute conviction. The bright lighting highlights her serious and trustworthy demeanor.
2:05b roll mother daughter interaction A medium shot shows a woman and a young girl in a kitchen, interacting with two 'First Day' product containers. The woman, possibly the mother, is holding a container, and the girl is actively reaching into another one. They are smiling and engaged in a happy interaction. The background features warm wooden kitchen cabinets and a countertop, suggesting a cozy home environment. The lighting is warm and inviting. A white text overlay on a black bar says 'y First Day no es solamente una vitamina' (and First Day isn't just a vitamin). The scene conveys a positive, family-oriented message and product usage.
2:07b roll child in bed with product A medium shot shows a child lying in bed, holding a 'First Day' product container. The child is partially obscured by the container but appears to be comfortable and relaxed. The bedding features a playful cartoon pattern with stars and animal characters, suggesting a child's bedroom. The lighting is soft and ambient, creating a cozy atmosphere. A white text overlay on a black bar reads 'es la diferencia entre' (it's the difference between). The scene implies ease of use and integrates the product into a child's routine.
2:09close up hand holding single gummy A very close-up shot focuses on a hand holding a single, orange, sun-shaped gummy. The gummy is textured with a small face-like indentation. In the background, a 'First Day' product container is blurred, surrounded by various fruits and vegetables like strawberries, broccoli, and orange slices, implying natural ingredients. The lighting is bright and natural, highlighting the appealing details of the gummy. A white text overlay on a black bar says '“más ◊ menos bien”' ('more ◊ less well'). The scene uses appealing food imagery to connect the product to health and natural goodness, contrasting with the previous warnings about synthetic ingredients.
2:11talking head correct for health The female expert is back in a medium close-up, holding the 'First Day' product and looking directly at the camera. Her expression is earnest and trustworthy, making a definitive statement about child health. The office background is consistent. A white text overlay states 'y lo que realmente es correcto para la salud de tu hijo' (and what is really correct for your child's health). She points her index finger at the camera, emphasizing the importance of the correct choice. The lighting is bright and consistent, focusing on her authoritative and caring demeanor as she presents the product as the optimal solution.
2:13talking head clean science trusted The female expert is in a medium close-up, holding the 'First Day' product and looking directly at the camera. Her expression is confident and reassuring, delivering a strong closing statement. The office background is consistent. A white text overlay summarizes the brand's core values: 'First Day, creada limpia respaldada por la ciencia y confiada por los padres' (First Day, clean made, science-backed and trusted by parents). She smiles and gestures with open, reassuring hands. The lighting is bright and consistent, underscoring her role as a trusted authority endorsing a reliable product.
2:17product showcase 3 in 1 probiotic A rapid cut to an overhead shot of a blue container filled with small, dark red, round gummies. The camera performs a quick zoom out and then back in, creating a dynamic effect. The background is pure white, making the container and its contents stand out. A white text overlay in a sans-serif font reads '3-in-1 Probiotic'. The lighting is bright and clean, emphasizing the product's appearance. This is part of a quick montage showcasing different product variations.
2:19product showcase calming magnesium Another rapid cut to an overhead shot of a blue container, this time filled with light orange, round gummies. Similar to the previous shot, the camera quickly zooms out and back in. The background is pure white. A white text overlay, again in a sans-serif font, identifies the product as 'Calming Magnesium'. The bright, clean lighting highlights the gummies' color and texture. This is another segment in the quick product montage, differentiating products by color and function.
2:21product showcase no junk multi The montage continues with a rapid cut to an overhead shot of a blue container filled with dark red, star-shaped gummies. The camera quickly zooms out and back in. The background is pure white. A white text overlay in a sans-serif font reads '“No Junk”™ Multi', with smaller surrounding text like 'NO FAKE SUGARS NO ARTIFICIAL COLOURS NO FILLERS NO FADS'. The bright, clean lighting enhances the visibility of the gummies. This final product showcase in the montage emphasizes the brand's 'clean' approach, with the text reinforcing its value proposition.
2:22brand logo target A short, impactful full-screen display of the iconic Target logo. The logo consists of a red outer circle, a white middle circle, and a solid red inner circle, all perfectly centered on a pure white background. The colors are vibrant and crisp. The lighting is uniformly bright. This scene serves as a clear brand identification for the retailer where the product can be purchased, creating a quick, recognizable visual cue.
2:23end card product line cta The final scene is a static, clean end card against a light blue background. It features three 'First Day' product containers (Women, Kids, Teens), arranged behind a colorful display of fresh fruits (peach slices, raspberries, grapefruit). White text at the top reads 'Real results you can taste & feel.' A prominent red button at the bottom contains white text 'Now available at Target'. The lighting is bright and inviting, highlighting the products and fresh produce. This scene serves as a clear call to action and product showcase, connecting the product to real benefits and a convenient purchase location.
