0:00intro kitsch winter welcome kit
The scene opens with a medium close-up shot of a young adult woman speaking directly to the camera. She has shoulder-length blonde hair with bangs and is wearing a chunky knit red sweater over a white top. Her hands, adorned with tattoos and red nail polish, are initially clasped in front of her chest as she speaks, then she gestures with them. The background is a softly blurred, neutral beige wall, with a warm, ambient light source visible in the upper left corner, casting a subtle glow. The lighting is soft and even, highlighting her face. Text overlays appear throughout, stating: "I love getting a good bang for my buck, especially when it comes to holiday gifts.", followed by "that's why I want to talk to you about", and finally "Kitsch's Winter Welcome Kit". Her expression is animated and friendly, conveying enthusiasm as she introduces the product kit.
0:05talking head perfect gift haircare
This scene maintains the same medium close-up shot of the woman, who continues to speak directly to the camera. Her facial expression remains bright and engaging, emphasizing her words with natural hand movements. The background is identical to the previous scene: a soft, blurred beige wall with a warm lamp light source providing a gentle illumination from the upper left. The overall color palette is warm, with the deep red of her sweater contrasting subtly with the neutral background. Text overlays appear sequentially, first displaying "it is the perfect gift", then "anyone that loves taking care of their hair", and finally "and smelling amazing", reinforcing her message about the product's suitability for hair care enthusiasts.
0:09demonstrating shampoo conditioner bars and bags
The scene continues with the woman in a medium close-up, still in the same indoor setting with the blurred beige wall and warm ambient light. She enthusiastically presents two solid shampoo and conditioner bars, shaped like curved rectangles, one in a light, creamy peach tone and the other in a soft pink. Her tattooed hands hold them up for the camera to clearly see. Subsequently, she demonstrates the accompanying mesh bags, showing how the bars fit into these sheer, net-like pouches. The lighting is consistent, providing a clear view of the products and her actions. Text overlays identify the items: "get a Shampoo and Conditioner Bar" and then "you also get the Shampoo and Conditioner Bar Bags". The interaction is smooth and informative, highlighting the features of the items.
0:13hands lathering shampoo bar in sink
This scene shifts to a tight close-up, overhead shot focused on a pair of hands. The hands, matching the woman's earlier appearance with tattoos on the knuckles and red nail polish, are actively lathering a solid shampoo bar encased in a sheer mesh bag. They are positioned in a clean, white ceramic sink, with a gleaming silver faucet visible in the lower left corner. Water splashes gently as the hands rub the bar, producing a rich, white foam within the bag. The lighting is bright and direct, clearly illuminating the action and the texture of the lather. The overall color palette is clean and functional, dominated by white, silver, and the natural skin tones of the hands. A text overlay reads: "these are wonderful for lathering", explaining the purpose of the action.
0:17talking head introducing hair catcher
The scene returns to the medium close-up of the woman, speaking directly to the camera in the familiar blurred beige room setting with the warm lamp light. She maintains her friendly and articulate demeanor, using hand gestures to punctuate her points. The lighting remains soft and inviting. She then picks up a grey, silicone hair catcher, holding it up for the camera to see. This transition in her actions indicates the introduction of a new product feature. Text overlays sequentially highlight her message: "we all have a little extra hairfall in the winter", followed by "that's why I love that the Winter Welcome Kit", and concluding with "comes with Kitsch's Hair Catcher". Her expression conveys genuine relief and endorsement for the product.
0:22demonstrating hair catcher in shower
The setting shifts dramatically to a bathroom shower stall, with a medium close-up of the woman. She is positioned slightly off-center, against a background of glossy white tiles with subtle gray marbling. A black metal shower caddy holding various bottles and bars is visible on the left, and a chrome shower head is in the upper left background. The lighting is bright and clean, typical of a bathroom, emphasizing the reflective surfaces. The woman holds up the grey silicone hair catcher, which now contains a significant clump of light-colored hair, clearly demonstrating its function. She then uses her other hand to pull at the collected hair, visually accentuating its effectiveness. Her expression is a confident, knowing smile, indicating satisfaction with the product. A text overlay reads: "this thing is such a drain saver, it's wild".
0:27demonstrating scalp hair oil application
The scene begins with a medium close-up of the woman back in the initial blurred beige room setting, holding a small, dark brown dropper bottle with a light green label. She speaks directly to the camera, introducing the product. The lighting is warm and consistent. Text overlays appear: "You also get the Scalp and Hair Oil" and "that is strengthening". The scene then smoothly transitions to a different background, a clean white tiled bathroom wall with a subtle marble pattern, where the woman continues to hold the oil bottle. She unscrews the cap and demonstrates the dropper mechanism, explaining its contents. Text overlays continue: "it has rosemary and biotin in it" and "it's such a luxurious treat for your scalp and your hair". She then proceeds to apply several drops of the oil directly to her scalp, parting her hair with her fingers, and gently massages it in, showcasing the product's use. Her expression is content and satisfied. Another text overlay appears: "this right here is amazing for that dry winter scalp," followed by "and that dry winter hair".
0:39talking head mother appreciation and value
Returning to the medium close-up shot, the woman is again in the blurred beige room with the warm lamp light, speaking directly to the camera. Her facial expressions are animated and her hand gestures are frequent and expressive, emphasizing her personal anecdotes and financial points. The consistent, soft lighting maintains a warm and inviting atmosphere. Text overlays successively read: "I know my Mom is going to love this Winter Welcome Kit", followed by "she was a hairstylist,", then "so she loves and appreciates amazing hair products", and "and anything that has to do with taking care of her hair". She then transitions to discussing the product's value, with overlays stating: "best part is the value of this Winter Welcome Kit is $49", then "but it's only $28", and finally "which is the cost of the Shampoo and Conditioner Bars". Her tone is enthusiastic and persuasive, highlighting both the quality and affordability of the kit.
0:57talking head call to action
The final scene presents a medium close-up of the woman, once again in the familiar blurred beige room with the warm ambient light. She continues to speak directly to the camera, her expression evolving into a more urgent, yet still friendly, call to action. Her hands are open and gesturing outwards, inviting the viewer to act. The lighting remains soft and consistent, maintaining the intimate, direct appeal. A clear text overlay urges the audience: "hurry and go grab the Winter Welcome Kit before it sells out". Her smile is encouraging and her energy is persuasive, aiming to prompt immediate engagement from the viewer.
