0:00opening logo
The scene opens with a centered shot of the "DISCOUNT TIRE" logo against a dark, near-black background. The background features subtle, diagonal dark grey stripes running from the top right to the bottom left, adding a dynamic yet minimalist feel. The logo itself is prominent, with "DISCOUNT" in a bold, red, outlined font (white outline) and "TIRE" contained within a white, rounded rectangular box with a red outline, positioned directly below "DISCOUNT". The lettering for "TIRE" is black. Lighting is even and soft, highlighting the crisp edges and colors of the logo. The overall mood is sleek and professional, setting the stage for a commercial. There are no characters or specific actions, just the static display of the brand's emblem.
0:00promotional text and tires
This scene features a vibrant, uniform red background that extends across the entire vertical frame. The lower third of the frame is dominated by three distinct vehicle tires, neatly arranged side-by-side, showcasing different tread patterns. The tires appear dark gray to black, with visible rubber textures and grooves, illuminated by soft, frontal lighting that creates subtle shadows beneath them, grounding them within the scene. Directly in front of the middle tire, the "DISCOUNT TIRE" logo (red, white, and black) is prominently displayed, centered horizontally. Below this logo, in smaller white text, is the slogan "LET'S GET YOU TAKEN CARE OF®". The upper two-thirds of the screen are dedicated to displaying dynamic white text overlays that sequentially highlight various promotional messages, such as "Need tires today? No problem.", "Over 90 tire brands available.", "Thousands of tires in stock.", "Now open in Fargo", and "Trusted tire experts for over 65 years." The text transitions smoothly, creating an engaging flow of information. The overall color palette is dominated by bold red, contrasted with white text and the dark tones of the tires, conveying urgency and trust.
0:12call to action
The scene maintains the solid red background, now featuring a subtle, repeating geometric pattern of darker red triangles, adding a slight texture without distracting from the main elements. Centered prominently in the upper two-thirds of the frame, large white text reads "LET'S GET YOU TAKEN CARE OF®". Below this, the familiar "DISCOUNT TIRE" logo (red, white, and black) is displayed. Further below, at the very bottom of the frame, the website "DiscountTire.com" appears in smaller white text. The lighting is bright and even, ensuring all text is highly legible against the red backdrop. The overall mood is direct, conclusive, and encouraging, serving as a clear call to action. The scene is static, with no movement or changes in composition.
