0:00intro title card and storefront
This scene opens with a bold, vertically oriented graphic. The top two-thirds of the screen is a solid bright red background, featuring large, white, sans-serif text that reads 'America's #1 Tool Store' centered on two lines, followed by 'IN DES MOINES' in smaller, bold, white text. The bottom one-third of the screen displays a vibrant, eye-level wide shot of a modern Harbor Freight Tools store facade under a clear blue sky with fluffy white clouds. The building is predominantly red and dark gray, with a distinctive red gabled entrance section prominently displaying 'HARBOR FREIGHT' in white lettering above its glass doors. To the left of the store, a lush green tree adds a natural element. The foreground consists of a dark gray asphalt parking lot with yellow parking lines visible. The overall lighting is bright and even, suggesting a sunny day, with clear blue skies and a clean, inviting aesthetic. The dominant colors are red, white, gray, blue, and green.
0:01store interior shopping
The scene shifts to an interior overhead shot of a brightly lit Harbor Freight store, capturing a bustling aisle filled with various tools and equipment displayed on tall metal shelving units. The perspective is slightly elevated, looking down into the aisle, providing a comprehensive view of the product density. Two male customers are visible in the foreground: one, a Black man in a white long-sleeved shirt and blue jeans, is reaching up to examine products on a shelf, holding a red shopping basket. Beside him, a White man with a beard, wearing a black short-sleeved shirt with a 'Harbor Freight' logo, observes him. The store's interior is well-lit with fluorescent overhead lighting, creating bright, even illumination across the merchandise. The color palette is dominated by the silver of the shelves, the colorful packaging of tools (red, black, blue, yellow), and the red of the shopping basket. Above the scene, a red bar maintains the branding, displaying 'HARBOR FREIGHT' in white, followed by 'Now Open at Pacific Highway and Kent Des Moines Road' in smaller white text, reinforcing the new store announcement. The atmosphere is active and inviting, showcasing a wide selection of tools.
0:03split screen automotive hand tools
This scene presents a dynamic split-screen composition, horizontally divided. The top section features a close-up, low-angle shot of the wheel of a bright red 'DAYTONA' floor jack, positioned on a dark, textured surface, possibly concrete. The wheel has a silver hubcap with black details, and the vibrant red body of the jack is visible, suggesting robust construction. The lighting is focused, creating subtle reflections on the metallic and painted surfaces. The bottom section is a medium close-up, eye-level shot of a person's hands (not fully visible, suggesting a male) opening a drawer of a silver metal toolbox, revealing an organized array of chrome hand tools—wrenches, sockets, and screwdrivers—all neatly arranged in black and gray trays. The lighting in this section is also bright, highlighting the metallic sheen of the tools. Above the entire split screen, the red branding bar from previous scenes remains, displaying 'HARBOR FREIGHT' and the store location details. Overlay text 'AUTOMOTIVE' is centered between the two screens, and 'HAND TOOLS' is centered below the lower screen, both in bold white sans-serif font. The color palette emphasizes red, silver, chrome, and black, conveying a sense of precision and durability.
0:05split screen generators power tools
This scene continues with a horizontal split-screen format, highlighting different product categories. The top section features a medium close-up shot of a person's hands (visible from the waist down, wearing blue jeans and white sneakers) starting a large red and black 'PREDATOR 5000' portable generator outdoors. The generator, with its sturdy frame and wheels, is placed on a rough asphalt or gravel surface, and sunlight illuminates the scene from the left, casting a subtle shadow. Green foliage is faintly visible in the soft-focus background. The bottom section provides a tight close-up shot of a 'Bauer' brand circular saw actively cutting through a piece of wood, generating sawdust. The saw's blade is prominently featured, and the wood grain is visible. The lighting here is bright, emphasizing the action. The red branding bar at the top persists with 'HARBOR FREIGHT' and the location text. White, bold sans-serif overlay text 'GENERATORS' is centered between the two screens, and 'POWER TOOLS' is centered below the bottom screen. The dominant colors are red, black, and natural wood tones, accented by the blue of the jeans and green of the foliage, conveying power and utility.
0:06split screen off road outdoor
The video maintains its horizontal split-screen structure, showcasing products for off-road and outdoor activities. The top frame presents a commanding medium shot of the front of a rugged, dark gray or black off-road vehicle (resembling a modified Jeep), emphasizing its heavy-duty front bumper equipped with large, bright yellow auxiliary lights and a 'BADLAND' winch. The vehicle's headlights are also on, emitting a bright white light. The background is blurred, suggesting movement or a natural outdoor setting. The bottom frame offers a medium close-up, low-angle shot of a person, identifiable by their legs in dark pants and black shoes, operating a red 'Bauer' leaf blower in an outdoor environment. The blower is pointed towards the ground, and the background is softly blurred with green trees and sunlight filtering through, creating a pleasant outdoor ambiance. The branding bar at the top continues with 'HARBOR FREIGHT' and the location details. White, bold sans-serif overlay text 'OFF-ROAD' is centered between the two screens, and 'OUTDOOR' is centered below the bottom screen. The color palette features dark grays, red, yellow, and natural greens, conveying durability and outdoor adventure.
0:08split screen storage welding
This scene maintains the horizontal split-screen format, highlighting storage solutions and welding equipment. The top frame features a medium close-up of a person's hands (male, with dark sleeves and black gloves) meticulously opening a drawer of a large, sturdy blue metal tool chest. The drawer reveals organized contents, but the focus is on the sleek, metallic finish of the chest and the action of accessing tools. The background is slightly blurred, suggesting a workshop or garage environment. The bottom frame provides a dramatic close-up of a person wearing a dark welding helmet, actively engaged in welding. Bright sparks and smoke intensely illuminate the scene, showcasing the process of joining metal. The lighting is harsh and direct from the welding arc, creating strong contrasts. The red branding bar at the top persists with 'HARBOR FREIGHT' and the location details. White, bold sans-serif overlay text 'STORAGE' is centered between the two screens, and 'WELDING' is centered below the bottom screen. The color palette emphasizes industrial blues, grays, and the vibrant, stark contrast of the welding sparks and smoke, conveying craftsmanship and heavy-duty work.
0:10closing title card now open
The final scene is a vertically oriented graphic, transitioning from the split-screen format. The top half of the screen is a solid bright red background, featuring large, bold white sans-serif text that reads 'Whatever You Do, Do It for Less', followed by 'HARBOR FREIGHT' in slightly smaller white text with a prominent blue underline. The bottom half of the screen is a clean white background. Centered on this white background is a rectangular red badge with rounded corners, containing the bold white text 'NOW OPEN'. Below this badge, smaller black sans-serif text reads 'at Pacific Highway and Kent Des Moines Road in', followed by 'DES MOINES' in large, bold, black sans-serif lettering, emphasizing the location. The overall lighting is flat and even, characteristic of a graphic. The color palette is stark and impactful, dominated by red, white, blue, and black, designed to convey a clear, final call to action and store location information.
