The scene opens with a highly blurred, teal-toned background, likely showing a person's head or shoulders in a medical-like setting, looking down. The lighting is low-key, with a soft, diffused highlight visible. Overlayed on this blur are white numerical years: '2021' is prominent, with '2022' below it, both slightly transparent and fading, suggesting a transition. The numbers appear to be subtly moving or shifting, reinforcing the sense of passing time. The overall color palette is cool, dominated by teal and desaturated blues, with the bright white text contrasting sharply. The camera is static, focusing on the abstract visual and text.
0:01scientist eye microscope An extreme close-up shot focuses intensely on the right eye of a person, likely a scientist or medical professional. The eye is brown, with visible eyelashes and brow. The person is wearing clear protective eyewear or a face shield, which reflects some ambient light, and a white, disposable medical cap is partially visible above their eye. Their gaze is directed downwards and slightly to the left, peering into the eyepiece of a microscope, which is a dark, cylindrical object seen in the bottom left of the frame. The lighting is dramatic and focused, highlighting the eye and the protective gear against a darker, blurred background. The overall mood is serious and investigative. The camera is static.
0:03scientist profile mask A close-up, profile shot shows a person from the chest up, facing right. They are wearing full medical protective gear, including a light blue surgical mask, a clear face shield, and a white surgical cap, which is slightly pulled back, revealing a small part of their ear. The background is very dark and out of focus, possibly a surgical room or laboratory, with only a faint blue light visible on the left. The lighting is low-key, with strong shadows that emphasize the contours of their face and gear. The person's posture is slightly hunched, suggesting intense focus or contemplation. The word 'people' is overlaid in white, centered in the frame. The camera is static.
0:03scientist eye microplastics This is an extreme close-up of a person's right eye, almost identical to the earlier shot at 0:01, emphasizing the detail of the eye and the clear protective eyewear/face shield. The eye is brown, and the person appears to be looking into a microscope or similar device. The lighting is focused on the eye, creating a dramatic and serious tone. The word 'microplastics.' is overlaid in white, centered in the frame. The background is dark and out of focus, enhancing the focus on the eye and the text. The camera is static.
The scene displays a screen recording of a Google search page. The iconic 'Google' logo, in its distinct blue, red, yellow, and green colors, is visible at the top. Below it is a search bar with the partially typed text 'Scientists found |'. The word 'it' is overlaid in white, centrally positioned. The background of the screen is a clean white, typical of the Google interface, but appears slightly pixelated, suggesting a low-resolution screen or a deliberate visual effect. Two grey buttons, 'Google Search' and 'I'm Feeling Lucky', are visible below the search bar. The camera is static, focusing directly on the screen recording.
0:05text highlighted organ A close-up shot of a digital document or web page, showing black text against a white background. The text discusses 'microplastics' and mentions they have been found in 'multiple organs'. The phrase 'multiple organs' is highlighted with a bright yellow marker. The word 'organ.' is overlaid in white, centrally positioned. The font is a standard serif, easy to read. The lighting is bright and even, simulating a screen display. The camera is static.
0:063d heart animation A 3D animated human heart floats and slowly rotates in a dark, atmospheric red environment, suggesting a fluid medium or internal body space. The heart itself is rendered in muted, realistic shades of brown and grey, showing anatomical details. The lighting is dim but creates soft highlights and shadows, giving it a volumetric feel. The background is a deep, ominous red. The animation is smooth and subtle. The camera slowly zooms in, emphasizing the heart's presence.
0:063d brain animation A detailed 3D animated human skull and brain, rendered as a glowing white wireframe or particle cloud, slowly rotates against a dark, cosmic background filled with tiny, sparkling points of light and faint blue/purple nebulae, suggesting nerve impulses or neural networks. The brain within the skull is particularly bright and intricate. The word 'brains,' is overlaid in white, centered in the frame. The lighting is soft and ethereal, emanating from the wireframe itself. The camera slowly zooms out as the brain rotates, revealing more of the skull structure. The overall mood is mysterious and scientific.
0:08digital grid plastic consumption An abstract visual features a dense, repeating grid pattern composed of small, square pixels in various muted colors, predominantly greens, greys, and faint oranges. The pattern shifts and moves subtly, creating a digital, almost glitchy effect. White text overlays appear sequentially: first 'The', then 'consumes', then 'plastic', and finally 'week.' These words are centrally placed and bold. The lighting is even, illuminating the digital grid. The overall impression is one of data or digital information being processed. The camera is static, focusing on the abstract grid and text.
0:10nose mouth close up An extreme close-up of a person's nose and mouth, framed tightly. The skin appears warm-toned. The person's lips are slightly parted, revealing clean, white teeth. The nose has a piercing visible on the left nostril. The lighting is soft and natural, coming from the front. The word 'it,' is overlaid in white, centrally positioned. The background is completely out of focus, appearing as a soft blur of skin tones. The camera is static, highlighting the intimacy and directness of the shot.
0:11cheers drinking glasses A low-angle shot looks up towards a bright blue sky, where multiple hands (four to five visible) are clinking empty drinking glasses together in a toast. The hands belong to diverse individuals, with varying skin tones. The glasses are mostly clear, some containing residual light-colored liquid. The bright sunlight creates strong highlights on the glass and skin, and casts subtle shadows. The overall mood is positive and celebratory. The camera is static, capturing the upward angle and the communal gesture.
0:123d heart digital overlay An animated 3D rendering of a human heart, similar to an earlier shot, but now transparent and glowing with a vibrant teal light, pulsating gently. It's positioned slightly off-center to the right, against a dark, complex digital interface background. The background features various abstract lines, graphs, and data points, suggesting medical monitoring or analysis. The word 'you're' is overlaid in white, centered in the frame. The lighting is internal from the heart and emanating from the digital elements. The camera is static, allowing the animation and overlays to tell the story.
0:14news headline plastic brain A screen recording of a news article or blog post. The headline 'Our Brains Are Now 99.5% Human—And 0.5% Plastic' is prominent, in a large, bold, black serif font against a white background. The phrase '0.5% Plastic' is highlighted in bright yellow. Below the headline, details like '6 MINS' and 'BY ANTHEA AYACHE FEBRUARY 11, 2025' are visible in smaller text. The overall aesthetic is clean and journalistic, simulating a digital publication. The camera is static, presenting the information directly.
A textured white background resembling crumpled paper. Bold, black sans-serif text is centrally overlaid: 'You're NOT' on the first line, followed by '100% hum' on the second line, with 'hum' partially cut off at the bottom of the frame. The crumpled texture adds a tactile, slightly distressed feel to the otherwise stark text. The lighting is even and bright. The camera is static, emphasizing the direct and alarming message.
0:17running legs feet A low-angle shot focuses on the lower legs and feet of a person running. The person is wearing dark athletic leggings and black running shoes with white soles. The ground is a dark, wet, possibly asphalt or concrete surface, showing reflections and a sense of motion blur due to the running action. The background is completely blurred and dark, suggesting an outdoor, possibly urban environment at dusk or night. The words 'Look,' and 'it.' are overlaid sequentially in white, centered. The camera appears to be following the runner at ground level.
0:19pile of plastic waste An overhead shot shows a massive, dense pile of discarded plastic waste. The heap consists of countless plastic bottles, bags, and containers in a vibrant, chaotic mix of colors including red, green, blue, white, and black. The texture is varied, with crinkled bags and rigid bottles creating an uneven surface. The word 'are' is overlaid in white, centered. The lighting is bright and even, highlighting the overwhelming quantity of plastic. The camera slowly zooms out, revealing the vastness of the waste.
0:20microplastics confetti A slow-motion close-up shot captures countless small, irregularly shaped, colorful fragments, resembling glitter or confetti, tumbling and floating in a dark liquid medium. These particles are likely abstract representations of microplastics. The colors include vibrant reds, greens, blues, purples, and silvers, reflecting light and creating a sparkling effect. The word 'can' is overlaid in white, centered. The background is dark and out of focus, emphasizing the floating particles. The camera is static, focused on the mesmerizing, yet unsettling, slow-motion movement.
0:22walking with plastic bottle A close-up shot of a person's legs walking through dense, vibrant green foliage, possibly a forest or overgrown path. The person is wearing dark shorts or cargo pants. Their right hand holds a clear plastic water bottle, which is partially visible. The lighting is natural, with dappled sunlight filtering through the leaves, creating soft highlights and shadows. The word 'plastic' is overlaid in white, centered. The camera is tracking alongside the person's legs, following their movement.
0:23dropping plastic bottle bin A close-up shot focuses on a person's hand, wearing a white long-sleeved top with puffy sleeves, dropping a clear plastic water bottle into a modern, metallic public waste bin. The bin has a wide, circular opening. The word '3,000' is overlaid in white, centered. The lighting is bright and even, possibly indicating an outdoor or well-lit public space. The background is blurred, showing faint figures and hints of an urban environment. The camera is static, capturing the action of disposal.
0:24hands scrolling phone A close-up shot of hands holding and operating a red-cased smartphone. The fingers are actively scrolling on the screen. The background is dark and heavily blurred, indicating shallow depth of field. The word 'Your' is overlaid in white, centered. The lighting is soft but sufficient to clearly illuminate the hands and phone. The camera is static, focusing on the common action of phone interaction.
0:25glitter pink background An abstract, blurred background filled with sparkling, glitter-like bokeh lights against a soft pink backdrop. The lights appear to be floating or slowly moving, creating a whimsical yet slightly unsettling effect, possibly symbolizing the unseen microplastics. The word 'microplastics' is overlaid in white, centered. The lighting is soft and diffused, contributing to the dreamy quality. The camera is static, focusing on the abstract texture and text.
0:26man on phone call A close-up shot of a man's face as he talks on a black smartphone, held up to his right ear. He has medium-dark skin, a short, neatly trimmed beard, and styled dreadlocks. He is wearing a light blue collared shirt. His expression is engaged and conversational. The background is a plain, light-colored wall, slightly out of focus. The word 'time' is overlaid in white, centered. The lighting is soft and even, highlighting his features. The camera is static, capturing a common everyday activity.
0:27textured phone case close up An extreme close-up, slightly blurry shot of a textured surface, possibly a phone case, with a repetitive, quilted or woven pattern in shades of blue, teal, and dark grey. The texture appears soft and slightly raised. The lighting is soft, creating subtle shadows that define the texture. The word 'pockets' is overlaid in white, centered. The camera is static, highlighting the tactile quality of the surface.
0:27test tube microplastics beach A close-up shot of a hand holding a clear glass test tube, which is filled with water and a concentrated mixture of colorful microplastic fragments. The fragments are varied in shape and size, in colors like red, green, blue, yellow, and white. The hand is holding the test tube over a blurred background of a sandy beach and the ocean, suggesting the environmental presence of microplastics. The word 'accelerate' is overlaid in white, centered. The lighting is bright and natural, indicating outdoor daylight. The camera is static, focusing on the hand and the test tube.
0:29swirling microplastic particles An extreme close-up shot of numerous brightly colored, irregularly shaped fragments (likely microplastics) swirling and tumbling against a dark, out-of-focus background. The particles are in shades of blue, green, pink, orange, and white, with sharp edges and varying sizes, resembling tiny shards or confetti. The motion is dynamic and slightly blurred, suggesting they are suspended in a fluid or in motion. The lighting highlights the individual particles, making them sparkle against the dark. The camera is static, capturing the chaotic beauty of the microplastics.
0:29woman phone tropical case A close-up shot from an over-the-shoulder perspective, showing a woman holding a smartphone with a vibrantly patterned case. The case features large, stylized tropical leaves in shades of green, pink, and blue, against a dark background. The woman's long, dark brown hair is visible on the left side of the frame. Her eye is partially visible, glancing at the phone. The word 'different.' is overlaid in white, centered. The lighting is soft and even, highlighting the phone case's details. The camera is static.
0:30hand phone mushroom case grass A close-up shot of a hand holding a smartphone with a charming, nature-inspired case. The case is off-white and adorned with a whimsical pattern of colorful mushrooms, flowers, and leaves in earthy tones (browns, oranges, yellows, greens). The background is a blurred patch of lush green grass, suggesting an outdoor, natural setting. White text overlays appear sequentially: 'made with plants,' then 'flax fibers,', and finally 'and biopolymers.'. The lighting is bright and natural, indicating daylight. The camera is static, highlighting the aesthetic and material of the phone case.
0:32pela case standing dark bg A medium shot of a plain, light pink Pela phone case standing upright on a clean, bright white surface. The case has a slightly textured, matte finish, and the 'pela' logo is subtly embossed near the bottom. The background is a solid, dark grey, creating a minimalist and professional aesthetic. The word 'and' is overlaid in white, centered. The lighting is soft and even, highlighting the product's form and color. The camera is static, presenting the product in a straightforward manner.
0:33pela case on soil An overhead shot of a light pink Pela phone case lying flat on dark, rich, moist soil. The soil is textured with small clumps, organic matter, and tiny pebbles, suggesting a natural composting environment. The case itself shows some specks of dirt, indicating its interaction with the soil. The word 'It breaks' is overlaid in white, centered. The lighting is natural and diffuse, emphasizing the organic texture of the soil and the case. The camera is static.
0:34hands digging soil A close-up shot of two hands, presumably belonging to the same person, actively digging into dark, moist, and rich soil. The hands are scooping up handfuls of soil, revealing its earthy texture and small bits of organic matter. The lighting is natural and soft, highlighting the details of the hands and the soil. The background is completely filled with the dark soil. The camera is static, focusing on the tactile action of composting or interacting with nature.
0:35hands holding patterned case A close-up shot of hands holding a light pink Pela phone case adorned with a playful pattern of small, cartoonish animals (dogs, bunnies) and colorful flowers. The case has a matte finish. The background is a blurred, light blue textured fabric, possibly a couch or blanket. The word 'bloodstream.' is overlaid in white, centered, followed by 'Soft, grippy, durable'. The lighting is soft and warm, creating a cozy and inviting atmosphere. The camera is static, highlighting the product in a lifestyle context.
0:36green case car roof A wide shot, slightly low angle, shows a light green Pela phone case lying on the sleek, reflective sunroof of a light-colored car. The car's roof reflects the bright blue sky and distant buildings. In the background, a modern city skyline with tall buildings, a fence, and an elevated road structure is visible under a clear, sunny sky with some scattered clouds. White text overlays appear: 'Soft, grippy, durable,'. The lighting is bright and natural daylight, creating strong reflections and a clean, crisp image. The camera is static, framing the product in a broader, aspirational context.
0:37hand picking blue case ground A close-up, low-angle shot features a hand reaching down to pick up a blue Pela phone case from a ground covered in light-colored gravel and small rocks. The hand has a red beaded bracelet and a silver ring on the index finger. The background is blurred, showing hints of foliage and a bright sky, suggesting an outdoor setting. The word 'actually' is overlaid in white, centered. The lighting is bright and natural. The camera is static, focusing on the interaction with the product and the ground.
0:38hands holding blue case logo An extreme close-up of hands holding a plain light blue Pela phone case. The case has a smooth, matte texture, and the 'pela' logo is clearly visible, embossed in a slightly darker shade at the bottom center. The hands are gently cupping the phone, with visible fingers and short fingernails. The word 'This isn't' is overlaid in white, centered. The lighting is bright and even. The camera is static, emphasizing the product's branding and material.
0:38pink cowboy hat case display A close-up shot of a white Pela phone case with a repeating pattern of pink cowboy hats, stars, and text like 'HOWDY' and 'YEEHAW'. The case is lying on a glossy, reflective display surface, alongside other out-of-focus phone cases. The word 'It's' is overlaid in white, centered. The lighting is bright, with reflections on the display surface. The camera is static, showcasing a variety of product designs.
0:39hands holding cassette case A close-up shot of hands holding a white Pela phone case featuring a retro cassette tape design. The cassette design includes details like 'STEREO 60' and '2X'. The person is wearing a silver ring on their left ring finger. The background is blurred and dark, putting full emphasis on the phone case. The word 'choices' is overlaid in white, centered. The lighting is soft and even. The camera is static, highlighting the product's unique design.
0:40pela logo dark green bg A minimalist scene featuring the Pela logo, which is the word 'pela' in a stylized, lowercase white sans-serif font, centrally placed against a solid, dark green background. The background color is muted and deep. Below the logo, the words 'Pela case' are overlaid in white, serving as a caption or tagline. The lighting is even, making the white text pop against the dark green. The camera is static, presenting a clean and direct brand identity.
0:42pela logo shop button A clean, static shot of the Pela logo ('pela' in white, stylized lowercase font) centered on a solid, dark green background. Below the logo, a white, horizontally elongated oval button with black text 'SHOP PELA' is centrally positioned. The overall aesthetic is minimalist and direct, serving as a call to action. The lighting is even, ensuring clear readability of the logo and button. The camera is static, providing a clear final brand message.
