0:00product unfolding
The scene opens with an overhead shot of a person's hands gently unfolding a black activewear top on a white, textured bedspread. The fabric appears soft and smooth, with a small, light-colored brand tag featuring the text 'Vuori' visible on the garment. The person's fingers are adorned with several gold rings, and a gold-toned watch is worn on the left wrist. The lighting is soft and even, suggesting indoor daylight. The primary color palette is black and white, creating a clean and minimalist aesthetic. The action is slow and deliberate, highlighting the fabric and design of the product.
0:00outfit try on montage
This segment is a rapid montage showcasing a person trying on and adjusting black activewear. It starts with a medium shot of the person holding up a black sports bra against a white background, revealing they are wearing a white tank top and light beige sweatpants. They then pull on the sports bra, followed by a quick transition to pulling on black biker shorts. Close-ups focus on the fit and fabric, with a shot emphasizing the V-shaped waistband of the shorts and the small 'Vuori' tag. The person then adjusts a light grey hooded sweatshirt, covering the activewear. The background is a clean, minimalist white wall with a decorative plant in a ceramic vase visible in some frames, maintaining a bright and natural lighting scheme. The overall color palette is neutral with black, white, and light grey. The quick cuts create a dynamic feel, highlighting the versatility and comfort of the clothing.
0:08preparing for work
The scene shows a person in a medium shot, walking towards a wooden table and placing a grey ceramic mug on it. They are wearing a light grey hooded sweatshirt and black biker shorts. The background is a minimalist white wall with a radiator and a vase holding dried flowers. The camera then cuts to a tighter shot focusing on the wooden table, where the person places black over-ear headphones into a large, cream-colored canvas tote bag with the black 'vuori' logo printed on it. Subsequently, a silver laptop is also placed into the bag. The lighting is bright and natural, indicating an indoor setting. The colors are predominantly neutral, with wood tones, cream, black, and grey. The actions are purposeful, setting up for a day of work or activity.
0:11working from home
This sequence shows a person working from home. It begins with a medium shot of a young East Asian woman with dark, short hair and glasses, sitting at a wooden table. She puts on black over-ear headphones and then takes a sip from a grey mug while looking at a silver laptop. The background is a clean white wall with a vase of dried flowers and a radiator. The scene then shifts to an overhead shot, focusing on the wooden table with the laptop, headphones, mug, and the 'Vuori' tote bag. Bright natural light illuminates the scene. This is followed by a slightly wider shot of the woman typing on her laptop, still wearing headphones and dressed in the grey sweatshirt. The final shot is a close-up of her hands typing on the laptop keyboard. The overall atmosphere is calm and focused, highlighting productivity and comfort.
0:17yoga workout
This segment showcases a person performing yoga exercises. It starts with a medium shot of a person, dressed in a black sports bra and black biker shorts, unrolling a black yoga mat on a light wooden floor against a plain white wall. The camera then transitions to a side profile, waist-up shot of the person in a low lunge with arms extended upwards, demonstrating flexibility and form. This is followed by another side profile shot, from the waist down, showing the person transitioning into an upward-facing dog pose on the mat. The lighting is bright and even, creating a serene and focused atmosphere. The primary colors are black, white, and natural wood tones, maintaining a minimalist aesthetic.
0:21call to action text
The scene is a static white background with charcoal grey text centered on the screen. The text reads: 'shop now at vuori.com'. The font is a clean, sans-serif style. The lighting is bright and uniform, emphasizing the text against the plain backdrop. This is a direct call to action, clear and easy to read, concluding the promotional aspect of the video.
0:22brand logo
The scene displays a static white background with the brand name 'vuori' in a stylized, black, serif font, centered on the screen. The letters are lowercase. The simple, clean presentation of the logo reinforces brand identity. The bright, uniform lighting and solid white background ensure maximum clarity and impact for the brand's final appearance in the video.
