0:00fan reaction extreme excitement
The scene opens with a mid-shot of a young, fair-skinned male with shaggy, curly blonde hair, positioned slightly right of center, looking directly into the camera with an expression of extreme excitement. His mouth is wide open in a scream, eyes wide, and he's holding a brown smartphone in his left hand. His right hand is near his face, possibly gesturing. He is wearing a light grey hooded sweatshirt. Behind him, a blurred crowd of people, predominantly young adults, are visible in what appears to be a brightly lit indoor sports arena or gymnasium, with white walls and overhead lighting. One person with dreadlocks and a white jacket is partially visible to the left. The lighting is bright and even. The dominant colors are light grey, white, and skin tones, with muted background colors. Text 'HEY' in bright yellow with a neon blue outline appears prominently over his chest at 1 second. At 1.5 seconds, the camera quickly pushes into an extreme close-up of the same male's face, filling the frame. His eyes are still wide, and his mouth is agape in an exaggerated scream, showcasing his teeth. The text '7' in bright yellow with a neon blue outline appears over his chin, then quickly changes to 'SIX', then 'SEVEN' again, followed by 'WHAT'S UP' at around 2 seconds. His expression remains intensely joyful and energetic.
0:02basketball player game reaction and interaction
This scene focuses on a young, mixed-race male basketball player with dark, curly hair, seen first in a mid-shot then shifting slightly. He is wearing a white basketball jersey with the number '0' in black and white shorts. He's smiling broadly, holding his left hand over his mouth, and looking upwards and slightly to the left, as if reacting to something happening above or beyond the camera. The background is a blurred but bright and crowded indoor basketball court environment, with spectators visible. Text 'WHAT'S UP' in teal with a dark green outline appears prominently over his chest at 3 seconds. The scene then cuts to a slightly different angle, showing the same player standing on the court, now facing to his left and interacting with another player whose back is to the camera. The player is performing a hand gesture with another person's hand, while looking at them and smiling. The background still shows the blurred basketball court and spectators. Text 'IT'S TK' in teal with a dark green outline appears over his chest at 3.7 seconds. A legal disclaimer 'These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease. Individual results may vary and may not reflect typical results.' appears at the bottom of the screen from 3.6 seconds.
0:04product introduction and demonstration
The scene cuts to a medium shot of the young male basketball player (TK) standing in front of a mirror in what appears to be a public restroom or locker room. He is now wearing a light green 'Essentials Fear of God' hooded sweatshirt. He holds a small, clear jar with a brown label in his right hand, positioning it prominently to the camera's view. His reflection is visible in the mirror behind him, along with a grey Purell soap dispenser and a white sink/countertop. The lighting is bright and even. Text 'TRUHEIGHT' in bright yellow with a neon blue outline appears over his chest at 5 seconds. A legal disclaimer is visible at the bottom of the screen. The scene then transitions to a close-up shot focusing on the player's hands. He carefully opens the clear jar, revealing small, brownish, gummy-like supplements inside. He pours several of these gummies into the palm of his left hand, showing them clearly to the camera. The background is blurred, showing hints of his light green sweatshirt and a dark surface. Text 'GROWTH' in teal with a dark green outline appears prominently over his hands at 6 seconds. The legal disclaimer remains at the bottom of the screen.
0:06basketball court performance montage
This scene is a montage of the basketball player (TK) performing on an indoor basketball court, demonstrating agility and shooting. The court has a light wooden floor with black markings and a dark grey wall/ceiling structure with bright rectangular lights overhead. Text 'I CAN' in teal with a dark green outline appears over him at 7 seconds. He is seen walking confidently with a basketball in his right hand, wearing the same light green hoodie and black Adidas track pants with white stripes, along with black slip-on shoes. He then stands, looking up and holding the ball, with text 'ON' appearing over him at 8 seconds. He proceeds to shoot the basketball, with text 'COURT' appearing over him at 9 seconds. The camera then cuts to a wide shot from behind him, showing the full arc of his shot as the ball leaves his hands and moves towards the distant hoop, with text 'WITH' appearing at 10 seconds. Various sports banners are visible on the far wall. The next cut shows him from a side angle, again preparing to shoot, emphasizing his form, with text 'RIGHT' appearing at 11 seconds. The final shot of this sequence is an upward-angled view, following the basketball as it cleanly swishes through the net, with the hoop and overhead lights prominently in view. The legal disclaimer is present at the bottom of the screen throughout this scene.
0:12product endorsement call to action
The final scene returns to a medium shot of the basketball player (TK) standing on the court, looking directly at the camera. He is holding the clear jar of 'TruHeight' gummies in his right hand, presenting it to the viewer. He has a friendly, confident smile and appears to be speaking directly to the audience. The background is a slightly blurred view of the indoor basketball court, including a basketball hoop and various advertising banners on the wall behind him, such as 'REIGN' and 'ISOWILD'. The lighting is bright and even. Text 'Make sure you get your Tru Height gummies today!' in bright yellow with a neon blue outline appears prominently over his chest at 14 seconds. The legal disclaimer is visible at the bottom of the screen, consistent with previous product-related segments.
