The scene opens with a close-up, black and white split image of a young man's face, specifically focusing on his eyes, nose, and mouth area. The upper half of the face shows his eyes and upper nose, looking directly at the camera with a neutral expression. The lower half is horizontally split into two additional sections, revealing his chin, jawline, and a hint of stubble, suggesting a transformation or comparison. A digital text overlay, '100%', is prominently displayed in white, centered over his nose. The lighting is dramatic, with one side of his face brightly lit and the other in deep shadow, creating a stark contrast. The background is completely black, emphasizing the face. The camera is static and maintains a tight, vertical framing.
0:01news article screen rec plastic A screen recording displays a digital news article on a light grey background with faint, blurred text in the background. The main focus is on the bold, black headline: 'Our Brains Are Now 99.5% Human—And 0.5% Plastic'. Below the headline, '6 MINS' and an author/date line 'BY ANTHEA AYACHE FEBRUARY 11, 2025' are visible. A white rectangle highlights the phrase '0.5% Plastic' in the headline, emphasizing the shocking statistic. A text overlay, 'anymore.', appears in white, bouncing slightly near the end of the clip, as if reacting to the information. The overall color palette is minimalistic, primarily white, black, and grey, with the yellow highlight drawing attention. The camera simulates a user's interaction, remaining static but providing a clear, readable view of the text.
0:04pixelated transition to credit card The scene begins with a highly pixelated, abstract pattern of small, light-colored squares, rapidly transitioning from a blurry, indistinct image to a more defined shape. The underlying image seems to be a green credit card. As the pixels resolve, the word 'a' appears in white, centrally placed on the screen, indicating a direct speech correlation. The background has a subtle motion blur, giving a sense of movement or transformation. The lighting is bright and even, accentuating the pixel grid effect. The camera maintains a static position as the visual elements change.
0:06credit card overlay text A clear, digital rendering of a green credit card with a textured, slightly glittery finish is centrally displayed against a blurry, pixelated background that echoes the previous scene. The card features standard credit card markings like a chip icon, a contactless payment symbol, and 'VISA' branding, along with placeholder numbers '0000 0000 0000 0000'. The word 'every' is overlayed in white, centered on the card, with a slightly bouncing animation. The lighting is soft and even, highlighting the card's details. The camera is static, focusing entirely on the card and the text. The overall impression is digital and illustrative, setting a precise, alarming context.
0:06close up eye years scrolling An extreme close-up shot focuses on the left eye and eyebrow of a person, likely a male, seen through what appears to be a clear, reflective visor or goggles. The eye is brown and looks slightly upwards and to the right, with a serious or concerned expression. A faint teal-blue color from a medical-like garment is visible in the blurred foreground, and the reflection on the visor shows a bright, circular light source. White text indicating years—'2022', '2023', '2024', '2025'—scrolls vertically, with '2024' being the most prominent and in focus. The lighting is dim, with highlights on the visor and eye, giving a clinical or scientific feel. The camera slowly pushes in towards the eye.
0:08surgeon profile shot A medium close-up shot captures the profile of a person, likely a male surgeon or medical professional, from the chest up. They are wearing a blue surgical gown, a medical mask, a bouffant cap, and a clear face shield. The person is looking downwards, suggesting intense focus or contemplation, possibly during a procedure or examination. The background is dark and out of focus, with subtle hints of equipment or a sterile environment. The lighting is low-key, casting shadows and highlighting the profile of the face shield and cap, emphasizing a somber and serious mood. White text 'people' appears centered on the screen. The camera is static.
0:08extreme close up eye microplastics An extreme close-up shot focuses on the left eye of a person, similar to an earlier shot, but now with a clearer view through a transparent face shield. The eye is brown, with visible eyelashes and sclera that appears slightly bloodshot, conveying a sense of fatigue or strain. The reflection on the face shield shows a bright, blueish light source, and subtle geometric patterns are visible on the shield itself. White text 'microplastics.' is prominently displayed over the eye. The lighting is cool-toned, with strong highlights on the eye and shield. The background is a very dark, blurred blue. The camera slowly zooms in, drawing attention to the subject's eye and the text.
0:10google search screen rec A screen recording of a Google search page is displayed, featuring the iconic colorful 'Google' logo at the top. Below it, the search bar contains the partially typed phrase 'scientists found |'. A white text overlay 'found' animates and appears over the search bar, emphasizing the spoken word. The background of the screen is white, showing the characteristic pixel grid pattern of a digital display, hinting at a larger screen. The 'Google Search' and 'I'm Feeling Lucky' buttons are visible below the search bar. The lighting is bright and even, mimicking a digital interface. The camera is static.
0:11news article highlight organs A screen recording shows a digital news article with a clean, white background and black serif text. The text discusses microplastics and their presence in various species and the human body. A yellow highlight appears over the phrase 'multiple organs and tissues, including the brain,' drawing attention to this specific information. The text is clear and readable, suggesting a formal, informative tone. The framing focuses on the mid-section of the article, providing enough context to understand the topic. The lighting is consistent and bright, typical of a digital display. The camera is static.
0:12animated lungs graphic An animated graphic displays a pair of human lungs, rendered in a translucent, glowing amber color, set against a dark, abstract background. The lungs are centered and slightly tilted, with their branching airways visible. The background features subtle, intricate geometric patterns and small, scattered red and white dots, creating a technological and medical aesthetic. White text 'lungs,' is overlaid prominently at the bottom-center of the screen. The lighting emanates from within the graphic, giving the lungs an ethereal glow. The camera is static, focusing on the animated organ.
0:13animated brain graphic An animated graphic of a human brain, depicted in a network of glowing white lines within a transparent skull outline, is presented against a dark background with subtle red and blue scattered dots. The brain itself pulses with a soft red glow, emphasizing its neural activity. The overall color palette is dark with vibrant, contrasting lights. White text 'placentas.' is overlaid at the bottom-center of the screen, continuing the list of affected organs. The lighting creates a dramatic, futuristic, and somewhat alarming atmosphere. The camera is static.
0:14animated skeletal system An animated graphic presents a translucent, ethereal rendering of a human skeletal system, seen from the waist up. The bones are glowing light blue, while the internal organs, specifically the lungs and trachea, glow in shades of red and orange, highlighting their presence within the skeletal structure. The background is dark and composed of a grid-like pattern of subtle squares, reinforcing the scientific or digital theme. White text 'it,' appears and then changes to 'eating it,' centered on the screen. The camera is static. The overall effect is both informative and slightly eerie, underscoring the pervasiveness of the problem.
0:16eating lettuce close up A tight close-up shot focuses on a person's mouth as they eat a piece of green lettuce with a fork. The person's nose and a silver nose ring are visible in the upper frame, and the lower lip has a subtle, pinkish tint. The hands holding the fork are not clearly visible, but the focus is on the act of eating. The background is softly blurred and warm-toned, creating a natural, everyday setting. White text 'drinking' appears to the left of the mouth. The lighting is soft and natural, illuminating the face. The camera is static, capturing the action intimately.
0:17running legs feet close up A low-angle, medium close-up shot focuses on the lower legs and feet of a person running on a dark, textured surface, possibly asphalt or a track, at night or in very dim light. The person is wearing dark leggings and black running shoes with red accents. The movement of the legs is dynamic, blurred slightly to convey speed and motion. The background is entirely dark and out of focus. White text 'can't avoid all of it' is overlaid in the center of the frame, moving slightly with the motion. The lighting is dim, with subtle reflections or highlights on the shoes, indicating artificial light sources. The camera follows the runner's feet, creating a sense of urgency.
0:18overhead plastic waste pile An extreme overhead shot reveals a massive, sprawling pile of discarded plastic waste. The ground is completely covered with a chaotic mix of plastic bottles, bags (red, green, black), and various other plastic debris, creating a vivid and disturbing tableau. The dominant colors are clear, white, blue, red, green, and black, reflecting the diverse types of plastic. White text 'source.' is centrally overlaid on the image, emphasizing the source of plastic pollution. The lighting is bright and even, clearly illuminating the extent of the waste. The camera is static, providing a clear, impactful view of the environmental devastation.
0:20falling confetti with text The scene features a dynamic close-up of numerous small, brightly colored, metallic confetti or glitter pieces falling against a completely black background. The pieces are varied in shape and color, including reds, greens, purples, and gold, reflecting light and creating a shimmering, dazzling effect. Many pieces are out of focus, creating bokeh, while some are sharper, adding depth. White text '3,000' is centrally overlaid, appearing to float amongst the falling particles. The lighting is strong, highlighting the reflectivity and movement of the confetti. The camera is static, capturing the motion of the particles.
0:21phone in hand sheds plastic A medium close-up shot focuses on a person's hand holding a smartphone with a pink case. The phone is held vertically, and the camera module is clearly visible on the back. The person's nails are painted dark with glitter. In the blurred background, a person's face, possibly female, is dimly visible, suggesting the phone is being held up towards them. White text 'sheds' is overlaid on the phone case. The lighting is soft but direct, creating a gentle highlight on the phone and hand. The camera is static, isolating the interaction with the phone.
0:23abstract glitter particles An abstract, soft-focus shot features numerous small, light-colored particles, resembling glitter or dust, floating and swirling in a hazy, pinkish-brown atmosphere. The particles are of various sizes, with many appearing as soft bokeh lights. The movement is gentle and undulating, creating a dreamy yet somewhat unsettling visual. The color palette is muted and warm, primarily soft pinks, browns, and whites. The lighting is diffuse, enhancing the ethereal quality of the scene. The camera is static, observing the microscopic movement.
0:24textured fabric movement A shallow depth of field, close-up shot focuses on a textured, greyish-blue fabric or surface, possibly part of a quilted jacket or a textured phone case. The surface has distinct horizontal and vertical lines, creating a grid-like pattern, and appears slightly reflective or metallic. There are subtle hints of blurry, dark shapes in the foreground and background, suggesting hands or other objects interacting with the surface. The lighting is soft, creating gentle highlights on the textured ridges. White text 'it.' is overlaid prominently on the fabric. The camera slightly pans or tilts, indicating a subtle movement or interaction with the surface.
0:25test tube microplastics beach A close-up shot features a hand holding a clear glass test tube filled with water and various colorful microplastic fragments, set against a blurred background of a sandy beach and ocean under a bright, overcast sky. The hand, with light skin and short nails, firmly grips the test tube. The microplastics are tiny, irregularly shaped pieces in colors like red, blue, green, and white, clearly visible suspended in the water. White text 'and' is overlaid on the scene. The lighting is bright and natural, typical of an outdoor beach environment. The camera is static, emphasizing the alarming content of the test tube.
0:26phone to ear accelerate A tight close-up shot focuses on a person's right ear and cheek, as they hold a smartphone with a light blue, patterned case up to their ear. The phone case features multiple concentric circles in various shades of blue and white, resembling an 'evil eye' or bullseye pattern. A woman's dark brown hair frames the top of the ear. The skin around the ear appears slightly flushed or warm. White text 'accelerate.' is overlaid on the screen, emphasizing the spoken word. The background is dark and out of focus, drawing all attention to the interaction. The lighting is soft, creating subtle shadows and highlights. The camera is static.
0:27phone to ear made with A continuation of the previous close-up, focusing on a person's right ear and cheek with a smartphone held against it. The phone case is light blue with the 'evil eye' pattern. A white thumbnail with a clean, short nail is visible, lightly touching the side of the phone case. The woman's dark brown hair is prominent in the upper frame. White text 'made' appears overlaid on the screen. The background remains dark and out of focus. The lighting is soft and ambient. The camera is static, maintaining the intimate focus on the phone interaction.
0:28phone case on table flax A clean, medium shot features a light pink, simple smartphone case standing upright on a clean white surface. The phone itself is inside the case, with the silver triple camera module prominently displayed. The background is a solid, dark charcoal grey, creating a minimalist and professional presentation. White text 'flax' is overlaid on the phone case. The lighting is bright and even, casting a soft shadow on the white surface, highlighting the case's texture and color. The camera is static, focusing directly on the product, emphasizing its material and design.
0:29phone case on soil biopolymers An overhead, medium shot displays a light pink smartphone case lying flat on dark, moist soil that appears rich in organic matter. The case is slightly dirty with soil particles, indicating it has been in contact with the earth. The phone is inside the case, with the silver camera module visible. White text 'biopolymers.' is overlaid on the phone case. The background is entirely dark, textured soil, suggesting natural decomposition. The lighting is soft and even, highlighting the contrast between the phone case and the dark soil. The camera is static, providing a clear view of the product in its intended composting environment.
0:30burying phone case in soil A low-angle, medium close-up shot focuses on a person's hands burying a light pink smartphone case in dark, loose soil. The hands, with light skin, are actively pushing soil over the case, which is partially visible. The soil is dark and appears rich and damp. White text 'in' is overlaid on the lower portion of the screen. The background is blurred dark soil, indicating a natural, outdoor setting. The lighting is diffuse, subtly illuminating the hands and soil. The camera is static, capturing the action of burying the product, visually demonstrating its biodegradability.
0:31animated bloodstream An animated graphic provides a microscopic view inside a blood vessel, filled with numerous red blood cells flowing through a reddish-orange environment. The cells are depicted as biconcave discs, moving dynamically. White text 'bloodstream.' is overlaid prominently in the center of the screen. The background is a gradient of deep red and orange, mimicking the internal warmth of the body. The lighting is internal and glowing, making the blood cells appear vibrant. The camera is static, providing an immersive view of this internal biological process.
0:32hands touching patterned phone case A close-up shot focuses on a person's hands gently touching a smartphone with a light-colored, patterned case. The case features cute, colorful cartoon animals (dogs, bears, rabbits) and plants/fruits (strawberries, flowers) against a cream-colored background. The person's fingers, with light skin and short nails, lightly caress the case. White text 'Soft,' is overlaid on the screen. The background is a blurred, textured blue fabric, possibly a sofa or blanket, creating a cozy and domestic setting. The lighting is soft and warm, highlighting the tactile interaction. The camera is static.
0:33feet on wooden deck A low-angle, medium shot focuses on a person's feet and lower legs standing on a weathered wooden deck. The person is wearing white socks and clean white sneakers. The background is blurred, showing green foliage and sunlight filtering through, indicating an outdoor, natural environment. White text 'grippy' is overlaid in the center, near the feet. The lighting is bright and natural, creating clear shadows and highlights on the wooden planks and shoes. The camera is static, capturing the stance and the texture of the deck.
0:34dropping phone on gravel A low-angle, medium close-up shot captures a hand dropping a smartphone, encased in a dark blue case, onto a textured ground covered with light-colored gravel or small stones. The hand, with light skin and a delicate bracelet, releases the phone, which then rests on the ground. White text 'safe.' is overlaid on the screen. The background is a blurred outdoor scene with hints of green and light blue, suggesting a natural environment. The lighting is bright and sunny, creating crisp shadows. The camera is static, focusing on the phone's impact and durability.
0:34holding light blue phone case A close-up shot focuses on a person's hands holding a light blue smartphone case, with the phone inside, against a blurred, bright outdoor background. The case has a smooth, matte finish. The brand name 'pela' is subtly embossed or printed near the bottom of the case. The hands, with light skin and delicate rings on the fingers, gently cradle the phone. White text 'perfection.' is overlaid on the case. The background is indistinct but suggests a sunny, natural setting with bright sky and foliage. The lighting is soft and bright, emphasizing the clean aesthetic of the product. The camera is static, highlighting the product and its perceived quality.
0:35phone case retail display A medium close-up shot shows a smartphone case with a pink and white cowboy hat pattern, displayed on a retail shelf or in a clear display case. The case has a 'HOWDY YEEHAW' text and star pattern. The background is blurred, showing other phone cases and bright fluorescent lights reflected, indicating a store environment. White text 'choosing' is overlaid on the case, emphasizing the consumer choice. The lighting is bright and artificial, typical of retail settings, creating reflections on the glass display. The camera slowly pushes in towards the case.
0:37pela logo call to action The scene displays a minimalist, dark teal-grey background with the 'pela' logo in white, centrally located. Below the logo, a white rectangular button with rounded corners reads 'SHOP PELA'. White text 'can.' is overlaid, subtly positioned above the 'SHOP PELA' button. The lighting is flat and even, creating a clean, digital aesthetic. The camera is static, presenting a clear and direct call to action. The overall design is modern and brand-focused, ending the video with a clear prompt for engagement.
