0:00Animated Desert Question The scene opens with an animated desert landscape rendered in a minimalist, almost abstract style. The foreground features purple-blue rocky terrain, while the mid-ground transitions to a mint green, hilly landscape. The background is a deep, dark blue or purple-blue sky filled with small, white star-like specks. Two tall, stylized white cactus plants with multiple arms stand symmetrically on either side of the frame, flanking a central blue rectangle. Inside this rectangle, bold white sans-serif text appears gradually, highlighted in a bright, neon green block. The text initially reads "Why is raising the" with "raising" and "the" highlighted, then fills out to "Why is raising the minimum wage from $7.25 to $15 good for Texans?". Below the main blue rectangle, small white text indicates a source: "Source: nelp.org | 'WHY THE U.S. NEEDS A $15 MINIMUM WAGE' (2021)". At the very top, in the left corner, is the word "attn:" in white, and in the right corner, the "amazon" logo in white. In the purple foreground, a pair of cartoonish, bright red cowboy boots sits, and a yellow, blob-like object is to its right. The overall color palette is dominated by deep blues, purples, mint green, and white, with pops of red and neon green.
0:05Animated Money Motivation This scene transitions to a central blue square against a dark, starry background. The blue square, which acts as the main content area, features a large, light purple circle in its center. Inside this circle, stylized illustrations of US dollar bills are present, specifically a twenty-dollar bill on top and a ten-dollar bill underneath. Various white and light pink abstract circular shapes float around the main purple circle. Below the illustrations, white sans-serif text appears in a bold font, "Because when workers earn more money," with "earn" and "money" highlighted in a bright, neon green block. As the text appears, money (coins and bills) starts to animate, seemingly floating or falling around the central circle, with two light green, cartoonish hands reaching towards each other within the circle. More text appears, "they spend that money.", with "spend" and "money" highlighted. The bottom of the blue square contains a small white text source citation, similar to the previous scene. In the lower-left corner, the "attn:" logo is in white, and in the lower-right corner, the "amazon" logo is in white. The scene has a consistent cool color palette of deep blues, light purples, greens, and white, emphasizing financial concepts through animation.
0:10Animated Job Growth The scene continues within the blue square against the dark, starry background. The central light purple circle now contains several stylized, light green human figures seated around a circular table, resembling a business meeting or collaboration. An upward-pointing red arrow, indicating growth, animates from behind the figures, rising above the circle. Small white and light pink abstract circular shapes continue to float around the central illustration. Below the illustration, bold white sans-serif text reads, "This stimulates businesses and leads to more job growth.", with "job growth" highlighted in neon green. The text appears progressively. The bottom of the blue square maintains the small white text source citation. The "attn:" logo is in the lower-left, and the "amazon" logo in the lower-right. The color scheme remains consistent with deep blues, light purples, greens, white, and a pop of red for the arrow, visually representing economic activity and growth.
0:15Animated Texas Growth The scene retains the blue square against the dark, starry background. The central light purple circle is now filled with a large crowd of stylized, light green human figures, symbolizing a large population. Two stylized white cactus plants flank the circle, similar to the first scene, reinforcing the Texas theme. Small red star shapes and white circles animate around the central purple circle, with a larger white moon-like circle at the top. Below the crowd, two stylized dollar bills (one red, one blue) are visible. Bold white sans-serif text appears, "And since Texas has over 3.5 million workers who'd benefit from this increase that's a whole lot of growth.", with "3.5 million workers who'd benefit" and "a whole lot of growth" highlighted in neon green. The text animates into view. A small white text source citation is at the bottom of the blue square. The "attn:" logo is in the lower-left, and the "amazon" logo in the lower-right. The consistent blue, green, purple, white, and red color palette creates a cohesive visual narrative, connecting the economic benefits directly to the Texas population.
0:20Text Screen Amazon Impact The scene shifts to a full-screen, static light gray background with bold black sans-serif text centrally displayed. The text reads: "Amazon's employees, their families, and communities have seen the impact of a $15 starting wage since 2018." The phrase "$15 starting wage" is highlighted with a prominent, bright mint green background box. The lighting is even and flat, typical of a digital graphic. In the lower-left corner, the "attn:" logo is visible in black, and in the lower-right corner, the "amazon" logo is visible in black. The overall aesthetic is clean, direct, and corporate, contrasting with the animated style of the previous scenes.
0:25Text Screen CTA Amazon Branding The scene continues with the full-screen, static light gray background. Bold black sans-serif text is centrally displayed, now reading: "Learn more about their position at AboutAmazon.com/15". The URL "AboutAmazon.com/15" is highlighted with a prominent, bright mint green background box, serving as a clear call to action. Below this text, in smaller black text, is the phrase "SPONSORED BY". Directly beneath the sponsorship text, the prominent black "amazon" logo is displayed. The lighting is consistent and even. In the lower-left corner, the "attn:" logo is visible in black. The scene functions as a clear end card, summarizing the message and directing viewers for more information, reinforcing Amazon's brand.
