0:00unboxing phone case box The scene opens with a close-up, slightly overhead shot of two hands, likely belonging to a female, holding a rectangular purple product box against a soft, light-colored, possibly off-white, fluffy blanket or cushion. The lighting is soft and even, suggesting an indoor setting with natural light. The box has 'LIVE BOLD' printed twice at the top, flanking a small circular logo. Prominently displayed is a window cutout revealing a small portion of a patterned phone case inside. Below the window, a white oval label reads 'Casely Classic' with smaller text 'Slim, Lightweight Phone Case with MagSafe Compatibility'. The hands are carefully positioned, and one hand begins to push the internal packaging out from the side of the purple sleeve. An overlay text reads "I found the perfect case for fall" with two small autumn leaf emojis.
0:02removing case from packaging This scene transitions immediately from the previous one, maintaining a close-up, slightly overhead angle. The hands are now fully extracting the phone case, encased in a clear plastic film, from its minimalist cardboard tray packaging. The patterned side of the phone case, featuring a 'Beige Garden' motif with delicate brown botanical illustrations against a light beige background, is clearly visible. The packaging is simple, brown recycled-looking cardboard, emphasizing the product itself. The lighting remains soft and bright, highlighting the texture and details of the case. The background is still the soft, light-colored fluffy material. A text overlay, 'Beige garden', appears at the 2-second mark, specifying the case's design name. The hands carefully peel back the plastic film from the case.
0:05showcasing case design The camera maintains a close-up, slightly overhead shot, as the two hands gracefully hold and rotate the 'Beige Garden' patterned phone case. The entire case is now free of its plastic film and packaging, allowing for a clear view of its delicate botanical design. The case's sides are a translucent, light beige, complementing the back panel's pattern. The hands gently turn the case, showcasing its full form, the camera cutouts, and button placements from various angles. The background remains the soft, fluffy, light-colored material, providing a neutral backdrop. The lighting is bright and soft, enhancing the visual details of the case. The overlay text 'Beige garden' persists on screen.
0:08fitting phone into case The close-up, slightly overhead perspective continues, focusing on the phone case and the hands. One hand gestures to the inside of the phone case, revealing a subtly textured, lighter beige interior with a circular 'Casely' logo embossed at its center. This action highlights the brand's attention to detail on the inner surface. Immediately after, a silver-colored smartphone, presumably an iPhone given the characteristic camera bump, is brought into the frame. The hands carefully guide the phone into the case, demonstrating how it fits snugly. The lighting remains consistent, and the soft, light background is still visible. The 'Beige garden' text overlay continues to be displayed.
0:11case side view with phone In this close-up shot, the phone case with the smartphone securely nestled inside is held by the hands. The camera angle shifts slightly to highlight the side profile of the phone and case. It emphasizes the precise cutouts for the buttons (volume, power) and the silent switch, as well as the slimness of the case. The translucent beige sides of the case are visible, seamlessly integrating with the phone's design. The hands gently adjust their grip, allowing for a comprehensive view of the case's fit and finish. The soft, light-colored background and consistent lighting are maintained. A new text overlay appears at the 11.5-second mark, stating "I'm in love with this" accompanied by a heart hands emoji and two autumn leaves.
0:14final product reveal cta The scene features a medium close-up of the phone, now fully enclosed in the 'Casely Classic Beige Garden' case, held by two hands. The phone is presented face-down, showcasing the detailed botanical pattern and the phone's triple camera module at the top left, which is neatly framed by the case. The camera slowly zooms in slightly, emphasizing the intricate design and the secure fit. The hands rotate the phone slightly to offer different perspectives of the case. The background remains the consistent soft, light-colored material, providing a clean focus on the product. The lighting is soft and even. A call to action text overlay appears, reading "Grab yours at getcasely.com", encouraging viewers to purchase. The music fades out slightly towards the end of the clip.
