0:00product shot hanger
A close-up shot prominently features a dark charcoal grey knitted polo shirt, characterized by its distinct ribbed texture. The shirt is suspended from a simple white wire hanger, held by a person's arm, against a warm, honey-colored wooden panel wall. The polo shirt has a classic spread collar and a three-button placket with dark, seemingly horn buttons. A small white tag with 'Quince' and 'M' in black text is visible on the inner collar. The lighting is soft and warm, coming from the front, creating subtle highlights on the textured knit. Text overlays appear: 'This looks like' from 0 to 800ms, and 'a $120+ knit polo' from 2800ms to 3000ms, both in white sans-serif font.
0:03man dressing full shot
A full body shot of a young man in an indoor setting. He initially faces slightly left, then turns to face the camera more directly as he begins to dress. The background consists of a warm, honey-colored wooden panel wall, and the floor is covered with a light, textured off-white carpet. To the left, a reddish-brown pottery vase containing dried plant stalks sits on the floor. To the right, a dark wooden stool holds a light blue mushroom-shaped table lamp. The man is first seen in a light grey/white ribbed t-shirt, loose-fitting blue jeans, and white socks. He then picks up the dark charcoal grey knit polo shirt and puts it on over his t-shirt, demonstrating the layering. The lighting is warm and soft, appearing to come from the front-left, casting subtle, elongated shadows behind him. Various white text overlays appear on screen: 'kind of confused me' from 3000ms to 4000ms, 'It's 100% organic cotton' from 4800ms to 5800ms, 'ribbed texture' from 6700ms to 7300ms, 'expensive' from 7500ms to 8000ms, 'like a basic' from 8300ms to 8800ms, and 'and the buttons' from 9300ms to 9800ms.
0:09product shot hanger buttons
This close-up shot maintains the focus on the dark charcoal grey knitted polo shirt, still hanging on the white wire hanger against the warm wooden panel wall. The composition tightly frames the collar and the three-button placket, emphasizing the detailed craftsmanship of the garment. The dark, genuine horn buttons are clearly visible, showcasing their distinct texture and the way they are securely stitched to the ribbed knit fabric. The 'Quince' brand tag is again visible inside the collar, reinforcing brand presence. The lighting remains warm and even, highlighting the three-dimensional quality of the knit. A white text overlay stating 'genuine horn' appears from 10400ms to 11700ms, pointing out a specific feature of the shirt.
0:11man wearing polo mid shot
A medium shot captures the man, now fully wearing the dark charcoal grey knit polo shirt layered over his white t-shirt and loose blue jeans. He stands facing mostly forward, his torso and legs down to mid-thigh visible. He actively adjusts the polo shirt, pulling it down slightly over his waist to ensure a proper fit. His left arm is bent, with his hand resting near his hip, while his right hand manipulates the hem of the shirt. The warm wooden panel wall continues to serve as the background. The consistent, warm, and frontal lighting illuminates the scene evenly, emphasizing the texture of the knit and the casual styling. A white text overlay, 'but it's normally where the other brands are cutting corners.' is displayed from 12700ms to 13800ms.
0:13man wearing polo close up
A tight close-up shot focuses on the man's upper torso and head, showcasing the dark charcoal grey knit polo shirt layered over a white t-shirt. His arms are crossed at the chest, which naturally highlights the vertical ribbed texture of the polo and the neat layered effect with the white t-shirt's collar peeking out from underneath. The background is the familiar warm wooden panel wall, suggesting a continuous indoor setting. The lighting remains soft and frontal, creating a slight depth and emphasizing the fabric's details. A white text overlay reads 'Here's the part I didn't expect' from 14400ms to 15800ms, implying a revelation.
0:15man wearing polo price reveal full shot
A full body shot captures the man, now fully dressed in the dark charcoal grey knit polo shirt, white t-shirt, loose blue jeans, a black belt, and black dress shoes. He stands facing slightly left with his arms crossed, adopting a relaxed yet composed posture. The familiar indoor setting with the warm wooden panel wall, light carpet, reddish-brown vase with dried plant, and dark stool with a mushroom lamp forms the background. A prominent orange rectangular graphic overlay appears in the center of the screen, showcasing '$128' crossed out next to a clear '$60', with 'vs. traditional retail' written below, illustrating a price comparison. Below this graphic, a white text overlay appears from 16100ms to 16900ms, stating 'It's $60'. The man maintains a neutral, slightly pensive expression as if contemplating the value proposition.
0:16man wearing polo price reveal mid shot
A medium shot focuses on the man's torso and legs down to the knees, presenting him in the same stylish outfit: dark charcoal grey knit polo shirt, white t-shirt, blue jeans, and black belt. He stands with his hands casually tucked into his pockets, subtly shifting his weight and stance, conveying comfort and confidence. The orange rectangular price graphic overlay from the previous scene remains centrally on screen, displaying the '$128' crossed out alongside '$60', and 'vs. traditional retail'. Additionally, white text overlays appear: 'That's 53%' from 17000ms to 17500ms, and 'less than that $128 traditional retail price' from 17800ms to 19800ms, further emphasizing the product's value. The warm wooden panel wall continues as the background, and the lighting is consistent, warm, and frontal, highlighting the textures of his clothing. His facial expression is neutral and engaged with the product presentation.
0:19man wearing polo final pose full shot
A full body shot showcases the man in his complete outfit: dark charcoal grey knit polo shirt, white t-shirt, loose blue jeans, black belt, and black dress shoes. He stands facing slightly left, initially adjusting his watch on his left wrist, then confidently crosses his arms and looks directly at the camera. The background is the familiar warm wooden panel wall, light carpet, reddish-brown vase with dried plant, and dark stool with a mushroom lamp. White text overlays appear: 'So if you want a default fit that always looks put together, click the link' from 19800ms to 22000ms, followed by 'while they're still around' from 22000ms to 22900ms, serving as a call to action. The lighting is consistently warm and frontal, illuminating the man and the setting evenly. His pose and direct gaze convey a sense of authority and invitation.
0:22call to action screen
A stark, uniformly bright white screen serves as a clean and minimalist backdrop. Centered both horizontally and vertically on this white canvas are the words 'SHOP NOW' rendered in bold, black, sans-serif capital letters. The text is sharp and highly legible, standing out distinctly against the pure white background. The lighting is entirely even, creating a flat, high-key aesthetic with no shadows or depth, designed for maximum clarity and impact.
0:23brand logo screen
A stark, uniformly bright white screen is displayed, acting as a clean and elegant final frame. Centered both horizontally and vertically on this pristine white background is the brand name 'Quince'. The word is rendered in a sophisticated, black serif font, exuding a sense of quality and classic style. The typography is clear and crisp, providing a distinct visual identity for the brand. The lighting is completely even, resulting in a flat, high-key presentation without any discernible shadows or textural elements, ensuring the logo is the sole focus.
