0:00product showcase split screen
A dynamic vertically split-screen shot showcasing two popular Chick-fil-A products. The top half presents a close-up of a Chick-fil-A Chicken Sandwich, featuring a perfectly golden-brown breaded chicken patty, two vibrant green pickle slices, and a lightly toasted, soft bun, all resting on white parchment paper against a subtly textured, light wooden surface. The bottom half displays a creamy white frosted drink in a clear cup, with a bright red straw inserted and swirling slightly, suggesting it's being mixed. The texture of the drink is thick and inviting. Initially, a red oval graphic with the white Chick-fil-A logo and text "THE CHICK-FIL-A Chicken Sandwich EST. 1967" is centered over the split. Around 0:01, this text dynamically changes to "Nuevos Frosted Sodas & Floats Chick-fil-A Coca-Cola". The lighting is bright and even, highlighting the crispy texture of the chicken and the smooth consistency of the drink. The overall color palette is warm, featuring golden browns, greens, reds, and whites. The background for both product shots is slightly blurred, ensuring the focus remains on the food items. The camera remains static throughout this segment.
0:02person drinking frosted float split screen
This scene employs a dynamic split-screen composition to showcase a person enjoying a frosted beverage. The top half captures a close-up of a person, likely a young adult with dark, curly hair partially visible, holding a tall, clear glass. The glass is distinctively branded with a stylized Chick-fil-A 'paw print' logo in dark brown and contains a rich, swirled mixture of dark liquid (presumably cola) and creamy white soft serve or frosted drink, crowned with a generous swirl of white soft serve. The person's mouth, adorned with red lipstick, is visible at the end of a red straw, taking a sip. Their hand, with neatly manicured fingers, firmly holds the glass. The background is softly blurred, revealing hints of a dark, possibly leather, jacket. The bottom half provides an extreme close-up of the swirling contents within a similar frosty beverage, highlighting the appealing textures and the mesmerizing blend of golden-brown carbonated liquid with creamy white foam and tiny effervescent bubbles. Soft, ambient lighting accentuates the textures of the drink and the person's hand. The dominant colors are various shades of brown, white, and subtle skin tones. A small white text overlay at the bottom right states "© / ™ CFA Properties, Inc. \"Coke\" es una marca registrada de The Coca-Cola Company." The camera remains static.
0:04brand logo call to action
The entire screen is dominated by a clean, minimalist graphic display. The background is pure white, subtly textured with faint, thin, horizontal light red lines, evoking the appearance of lined notebook paper. Centered prominently on this backdrop is the iconic Chick-fil-A logo, rendered in bold, vibrant red, with its distinctive stylized 'C' resembling a chicken's head. Directly beneath the main logo, smaller, clear black text reads "Ordena ahora con la Chick-fil-A App", serving as a direct call to action, encouraging viewers to use the mobile application for ordering. To the left of this text, a small white square icon features a black outline of a smartphone with an app symbol, visually reinforcing the message. The lighting is uniformly bright and clean, ensuring high visibility and emphasizing the brand's primary colors. The overall color palette is dominated by the stark contrast of white and red, creating a fresh, direct, and impactful visual statement. The scene is entirely static, designed for clear brand reinforcement and a simple directive.
