0:00man drinking coffee kitchen The scene opens with a slightly blurry, upward-tilting shot of a man standing in a modern kitchen. As the camera stabilizes and sharpens, a clear medium shot reveals the man, roughly 30s-40s, with short, curly grey-brown hair and a well-groomed beard. He wears glasses and a casual mustard yellow t-shirt. He is holding a white ceramic mug to his mouth, taking a sip, while simultaneously holding a smartphone in his other hand. The kitchen background features light wooden cabinets, white countertops, and warm, ambient lighting. The overall color palette is bright and neutral, with the man's yellow shirt providing a pop of color. The camera's initial blur and subsequent focus create a dynamic opening, leading into the main action of the man multitasking with his morning drink and phone. On-screen text reads: "Here's an unsolicited voicemail I got back when I sent my friends some mud water."
0:03adam brawe smiling testimonial A warm, medium close-up shot captures a Caucasian man, Adam Brawer, smiling genuinely at the camera. He is wearing a distinctive light blue wide-brimmed hat, a dark green knitted sweater with a buttoned collar, and brown leather suspenders. His face is framed by a well-maintained dark beard, and his eyes convey a friendly and open expression. The background is softly blurred, showing an indoor setting with diffuse, natural lighting. A small, animated yellow pointing finger emoji appears on-screen next to text, emphasizing his identity as the speaker. The overall mood is inviting and pleasant, with earthy tones dominating his attire. On-screen text: "voice of Adam: It's Adam Brawer here with your good friend,"
0:06desi valentine on hill yelling A dynamic medium shot features an African American man, Desi Valentine, on an outdoor scenic overlook. He initially smiles broadly at the camera, then enthusiastically throws his head back and lets out a joyful yell, his mouth wide open in excitement. He is dressed in an athletic dark blue t-shirt layered under a black zip-up hoodie and dark shorts/leggings, appropriate for hiking. The background is a breathtaking view of rolling green hills, dense with foliage, beneath a dramatic, cloudy sky. A distant city skyline can be faintly seen through the misty air. The lighting is natural but muted due to the overcast conditions. The scene captures a moment of intense positive emotion and energy. On-screen text: "voice of Desi: Desi Valentine, yessssss!"
0:09pouring creamer iced drink An intimate, eye-level close-up shot focuses on a hand pouring a stream of white liquid, presumably creamer or milk, into a clear glass filled with ice and a dark brown beverage. The liquid swirls beautifully, creating marbling patterns as it mixes. In the foreground, slightly out of focus, sits a black Mudwtr tin and a small pile of brown powder, suggesting the ingredients being used. The background is softly blurred, providing a subtle hint of a warm-toned interior. The lighting is bright and even, highlighting the textures of the liquids and powders. The color palette revolves around rich browns, creamy whites, and the sleek black of the product container. On-screen text: "and we're having a love affair over this MUD\WTR."
0:10stirring hot drink A tight, overhead close-up shot captures a hand stirring a dark brown, frothy beverage in a black ceramic mug. A slender black spoon is used to swirl the liquid, creating gentle ripples on the surface. The mug itself has a textured, matte finish. The background is an indistinct, warm-toned surface, possibly a wooden countertop, suggesting a cozy indoor setting. The lighting is soft and diffused, emphasizing the rich brown hues of the drink. The action is simple yet elegant, focusing on the preparation of the beverage. On-screen text: "and we're having a love affair over this MUD\WTR."
0:11stirring iced drink close up A very tight close-up shot focuses on a clear, tall glass filled with ice and a mixed brown and white layered beverage. A clear stirring rod or spoon is actively swirling the drink, further blending the creamy white top layer with the darker brown base. The ice cubes are clearly visible, and condensation might be present on the glass, suggesting a cold drink. The background is subtly blurred, with the black Mudwtr tin from previous shots visible to the left, slightly out of focus. The lighting is bright and clean, emphasizing the appealing texture and layers of the drink. The color palette is dominated by appealing shades of brown and white, with clear glass accents. On-screen text: "and we're having a love affair over this MUD\WTR."
0:12woman drinking colorful mug A warm, medium close-up shot features an African American woman with intricate braided hair adorned with golden beads. She is seen drinking from a large, vibrantly colored ceramic mug, patterned with red, green, and white zig-zags. Her eyes are closed, and her expression suggests deep enjoyment and contentment as she sips the beverage. The background is softly blurred, hinting at an indoor setting with warm, inviting light. The dominant colors are the rich tones of her skin and hair contrasted with the bright, playful colors of the mug. The scene evokes a feeling of peaceful satisfaction and a pleasurable morning ritual. On-screen text: "and we're having a love affair over this MUD\WTR."
0:13man drinking white mug winking A bright, medium close-up shot captures a Caucasian man, likely in his 30s, drinking from a simple white ceramic mug. He is wearing a light blue long-sleeved shirt. As he takes a sip, he looks directly at the camera and delivers a playful wink, conveying confidence and enjoyment. The mug has some subtle text on its base, visible as he tips it. The background is indistinct, suggesting a clean, well-lit indoor environment. The lighting is even and bright, highlighting his facial features and the pristine white of the mug. The overall mood is lighthearted and positive. On-screen text: "Ohhh Myyy Godddd".
0:14man with frother pointing A medium shot captures a young Caucasian man, likely in his 20s, wearing a black t-shirt and a dark baseball cap turned backward. He is pointing enthusiastically at a sleek, stainless steel milk frother placed on a light-colored kitchen countertop. The frother, branded 'miroco,' has illuminated buttons, suggesting it's in use or ready. The background shows a typical kitchen environment with subtle domestic details and bright overhead lighting. The man's facial expression is engaged and slightly conspiratorial, as if sharing a secret or a useful tip. The color palette is modern and clean, with the metallic frother contrasting with the dark shirt. On-screen text: "Ohhh Myyy Godddd".
0:15man with hat close up serious A compelling close-up shot features a Caucasian man, likely in his 30s-40s, with distinct freckles across his nose and cheeks. He is wearing an olive green baseball cap and holds a dark-colored mug with a spoon still inside it, suggesting he's just stirred his drink. His gaze is direct and intense, looking straight into the camera, with a serious yet engaged expression. The background is blurred and bright, hinting at an outdoor setting under a clear sky. The lighting is natural and bright, emphasizing the details of his face. The color palette is earthy and subdued, focusing on his cap, the mug, and his skin tones. On-screen text: "Holy S##T!".
0:16woman drinking eyes closed A tight close-up shot captures an African American woman with elaborately braided hair, drinking from a rich blue ceramic mug featuring a textured, wavy pattern. Her eyes are closed, and her facial expression radiates pure bliss and satisfaction as she sips the beverage. The background is softly blurred, offering hints of an indoor setting with warm, inviting light. The focus is entirely on her serene face and the tactile experience of drinking from the decorative mug. The color palette is dominated by the deep blue of the mug, contrasting with her warm skin tones. On-screen text: "we literally had the intention".
0:17adding powder to drink An overhead close-up shot shows a hand using a small, black scoop to add a spoonful of fine brown powder into a clear glass containing a brown liquid. The action is precise and focused, highlighting the ingredient addition. Beside the glass, a larger container of Mudwtr powder is visible, confirming the product being used. The background is a clean, light wooden surface. The lighting is bright and direct, clearly illuminating the textures of the powder and liquid. The color palette is earthy, with shades of brown, black, and the clear glass. A black text box with white text is overlaid in the upper right corner. On-screen text: "Get $20 off at mudwtr.com" and "we literally had the intention".
0:18pouring milk into drink A clean close-up shot focuses on a clear glass mug containing a rich brown beverage. A thin, continuous stream of white milk or creamer is being poured from above, gently landing on the surface of the brown liquid. The white liquid immediately begins to spread and lightly blend, creating an appealing visual contrast. The background is a blurred, warm-toned wooden surface. The lighting is soft and even, highlighting the fluidity and texture of the pouring milk. The color palette is simple but effective, dominated by the warm browns and clean whites, making the drink look inviting. A black text box with white text is overlaid in the upper right corner. On-screen text: "Get $20 off at mudwtr.com" and "to go for a walk with the mug".
0:20pouring foamed milk latte art A captivating close-up shot showcases a clear glass mug holding a brown beverage. A creamy, foamed white milk is being expertly poured into the mug, forming a distinct top layer that slightly cascades down the sides. The texture of the foam is visibly rich and inviting. The background remains a softly blurred, warm-toned surface, likely a wooden table, keeping the focus entirely on the beverage preparation. The lighting is bright and even, highlighting the visual appeal of the drink. The color palette features attractive shades of brown and white, making the drink look like a professional latte. A black text box with white text is overlaid in the upper right corner. On-screen text: "Get $20 off at mudwtr.com" and "we took one sip of it and we were like".
0:21desi valentine eff this reaction A medium shot revisits the African American man, Desi Valentine, on the scenic hilltop. His expression has shifted to one of humorous disbelief and a slight grimace, eyes wide, as if reacting strongly to something surprising or frustrating. He looks slightly off-camera, his body language conveying an exaggerated, comedic reaction. He is wearing the same athletic dark blue t-shirt and black hoodie. The background remains the dramatic, cloudy sky over rolling green hills. The lighting is consistent with the earlier scene, natural and overcast. The scene captures a comedic 'eff this' moment, emphasized by the on-screen text bubble. On-screen text: "EFF THIS!" and "we took one sip of it and we were like".
0:22man holding up mug A tight close-up focuses on a pair of hands holding up a pristine white ceramic mug towards the camera. The mug is empty but clean. The rest of the person's body is blurred, with only hints of a dark top visible in the background, suggesting an indoor setting. The lighting is soft and even, highlighting the clean lines of the mug and the hands. The emphasis is on the object and the gesture of presentation, implying readiness for a drink. The simple color palette of white and dark tones creates a clean aesthetic. On-screen text: "and we just drank all of it in like".
0:23man drinking from mug A very tight close-up shot features an African American man, seen from the nose down, taking a deep, satisfying sip from a white ceramic mug. His eyes are closed, and his facial expression, particularly around his mouth, conveys immense pleasure and contentment. He appears to be savoring the drink. The background is softly blurred, providing a hint of an indoor, well-lit environment. The lighting is gentle, highlighting the details of his skin and the simple white mug. The color palette is warm, focusing on his skin tones against the white of the mug. On-screen text: "and we just drank all of it in like".
0:24mudwtr tin spinning plain An overhead shot presents a black Mudwtr tin, cylindrical in shape with white text, spinning rapidly on a round, light wooden tray. A hand swiftly gives the tin a spin, setting it in motion. The tray itself rests on a clean, light-colored wooden surface, which serves as the entire background. The lighting is bright and even, casting minimal shadows and highlighting the movement of the tin. The color palette is minimalist, featuring the black of the tin, the warm wood tones, and the white text. The action creates a sense of dynamic energy. On-screen text: "five seconds!".
0:25mudwtr tin spinning with mushrooms A visually rich overhead shot displays the black Mudwtr tin, still spinning on its round wooden tray, now surrounded by various natural ingredients. These include clusters of white, brain-like Lion's Mane mushrooms and darker, more irregular Chaga or Reishi mushroom pieces, arranged artistically around the tray. The arrangement emphasizes the natural, earthy components of the product. The background remains a light wooden surface, creating a rustic yet clean aesthetic. The lighting is bright and even, highlighting the organic textures of the mushrooms. The color palette is dominated by natural browns, whites, and the stark black of the tin, enhancing the product's natural appeal. A black text box with white text is overlaid at the top of the frame. On-screen text: "focus 🧠 & energy ⚡ without the crash" and "now we're gonna take a walk and come back".
0:27mudwtr tin close up ingredients A detailed close-up, overhead shot focuses on the black Mudwtr tin, which is no longer spinning. The product label is clearly legible, listing ingredients such as "Masala Chai," "Lion's Mane," "Cordyceps," "Chaga," "Reishi," "Cinnamon," "Turmeric," and "Himalayan Salt." The tin is surrounded by a textured array of spices and small, crystalline elements, including vibrant yellow turmeric chunks, dark cinnamon sticks, and pink Himalayan salt crystals, further emphasizing its natural composition. The background is an artistic arrangement of these ingredients on a light wooden surface. The lighting is crisp and highlights the product's details and natural components. The color palette is rich and earthy, featuring yellows, browns, and pinks against the black tin. A black text box with white text is overlaid at the top of the frame. On-screen text: "focus 🧠 & energy ⚡ without the crash" and "and have another mug of MUD\WTR."
0:28senior woman drinking sunflare A bright medium close-up shows an older Caucasian woman, likely in her 60s or 70s, with short, curly white hair. She is drinking from a multicolored ceramic mug with a warm, gradient pattern. Her face is beautifully illuminated by a strong sunflare from the upper right, creating a radiant and almost ethereal glow that emphasizes the warmth and positive feeling associated with the drink. Her expression is serene and content, suggesting deep enjoyment. She wears a denim shirt or jacket, giving her a casual and approachable look. The background is indistinctly blurred, indicating an outdoor or brightly lit indoor setting. On-screen text: "and have another mug of MUD\WTR."
0:29woman on beach drinking A vibrant medium shot captures a young woman, likely in her 20s or early 30s, with long, dark braided hair. She is sitting on a sandy beach, wearing a bright yellow bikini top and a flowing white sarong draped around her waist. She holds a unique, earthy brown or wooden mug to her lips, taking a sip, her eyes closed in contentment. The background features lush green palm trees and a rustic wooden structure, indicative of a tropical, relaxed setting. The lighting is bright and natural, typical of a sunny beach day. The scene evokes a sense of relaxation, natural beauty, and pleasure. On-screen text: "Another mug! Hahahahahahah".
0:30man in ocean laughing A dynamic medium shot captures a Caucasian man, Adam Brawer (from Scene 2), in his 40s-50s, standing in shallow ocean water as foamy waves crash around him. He is wearing a light grey zip-up hoodie and brown pants that are visibly soaked and darkened from the water, suggesting an impromptu dip. His face is contorted in exaggerated laughter, with his mouth wide open and head tilted back, conveying pure, uninhibited joy and playfulness. In the background, a long pier extends into the hazy distance under a bright sky. The lighting is natural and bright, enhancing the vibrant blue of the ocean and white of the foam. The scene is filled with energetic and joyful emotion. On-screen text: "Another mug! Hahahahahahah".
0:32desi valentine laughing woo A tight close-up shot focuses on the African American man, Desi Valentine (from Scene 3), on the hilltop. His head is tilted back in a moment of intense laughter, eyes squeezed shut, and a wide, joyful smile stretching across his face. His dark, short, textured hair is slightly damp. He is wearing a dark t-shirt and black hoodie. The background is softly blurred, showing hints of green foliage and a misty, overcast sky, consistent with the earlier scene. The lighting is natural and diffuse, highlighting the joyful expression. The scene captures a burst of pure, unadulterated happiness. On-screen text: "Woo!".
0:33mudwtr starter kit unboxing An overhead shot provides a clear view of hands arranging various Mudwtr products on a sleek, reflective glass table. The central focus is a black Mudwtr tin, alongside a larger cardboard box with prominent 'MUD WTR' branding. Other items include a small, black booklet titled 'your new morning ritual' and a small white sachet labeled 'Coconut Milk MCT Oil'. The products are neatly laid out, suggesting a 'starter kit' or unboxing scenario. The background is a modern, light-filled room with minimalist decor, including a white accent wall with a geometric pattern and a white chair. The lighting is bright and even, showcasing the product packaging clearly. The color palette is modern and clean, with black, white, and earthy tones. A black text box with white text is overlaid in the upper center. On-screen text: "Get $20 off your starter kit at mudwtr.com" and "Love you, bye."
