0:00product hero shot with hands The scene opens with a close-up, eye-level shot of a white and lavender Olay Renewing Retinol Serum Complex Moisturizing Body Wash bottle, centered in the frame. The bottle has a white pump with a gold accent ring. The upper section of the bottle features a gradient from light lavender to white, adorned with small golden specks. The 'OLAY' logo is prominent in black, followed by 'Renewing' in a script font and 'RETINOL SERUM COMPLEX' below it. A small circular icon with 'Niacinamide + Vitamin B3 + Lamellar Technology' is visible. The background is softly blurred, showing a person's hands and arms, suggesting an intimate, personal care setting like a bathroom. The lighting is soft and even, highlighting the product's clean aesthetic. The dominant colors are white, lavender, and gold, conveying a sense of luxury and cleanliness. There is no camera movement.
0:01person holding product A medium close-up shot shows a female-presenting individual, likely in a shower or bathroom setting, holding the Olay body wash bottle. The person's torso, from the shoulders down to the chest, is visible. They are wearing a white towel or wrap, exposing their bare shoulders and décolletage. The Olay bottle is held up towards the camera, slightly off-center to the left, with the label clearly facing forward. The background is a bright, blurred bathroom environment, likely a shower stall with light-colored tiles. The lighting is bright and soft, illuminating the skin evenly. A bold purple text overlay 'BODY WASH GLOW UP' appears centrally on screen. The camera is static, focusing on the person and the product. The color palette is dominated by the bright white of the towel and the product, set against the warm skin tones and the purple text.
0:02lathering shoulder close up This is an extreme close-up shot of a person's bare shoulder and upper back being gently massaged with a white, soft loofah. The skin is wet and covered in abundant, creamy white foam and suds, indicating thorough cleansing. Water droplets are visible on the skin surface beneath the lather. The background is blurred, suggesting a bright, clean bathroom or shower environment. The lighting is soft and diffused, highlighting the texture of the foam and the smoothness of the skin. A bold purple text overlay 'VISIBLY RENEWED SKIN' appears centrally on screen, emphasizing the product's benefits. The action is slow and deliberate, focusing on the luxurious feel of the body wash. The camera remains static, capturing the detail of the skin and lather. The primary colors are warm skin tones and crisp white from the foam and loofah, with the vibrant purple text providing contrast.
0:03product hero shot with lather The scene returns to a close-up, eye-level shot of the Olay Renewing Retinol Serum Complex Moisturizing Body Wash bottle, similar to the first shot, but now with white, fluffy foam overflowing from the top of the pump mechanism and running down one side of the bottle. This suggests the product has been recently used and creates a visual connection to the previous lathering scene. The bottle is centered in the frame against a blurred, light-colored background, likely a bathroom. The lighting is soft and even, highlighting the product and the fresh lather. A bold purple text overlay '14 DAY TRANSFORMATION' appears centrally on screen, reinforcing a key benefit and a timeline for results. The dominant colors are white, lavender, and gold, with the added texture of the white foam. The camera is static. This shot serves as a powerful visual conclusion, emphasizing the product's effectiveness and the promised transformation.
