0:00initial discount offer
The scene displays a vibrant red background. Centered at the top, two logos are presented: the white DoorDash logo on the left, and the white and red Ralphs logo on the right, separated by a thin white vertical line. Below the logos, large, bold white text announces '30% OFF AT RALPHS'. Further down, smaller white text details the offer: 'UP TO $20 OFF A $45 ORDER WITH CODE 30FOOD'. A festive decorative border, composed of repeating gold and pink star-like and snowflake-like motifs, runs horizontally across the lower third of the screen. At the very bottom, in small white text, are the terms: 'Ends 12/24. Limit 1. Terms apply.'. The lighting is even, illuminating all elements clearly against the deep red. The overall mood is festive and promotional, utilizing a simple, high-contrast color palette of red, white, gold, and pink.
0:02holiday products display
This scene maintains the same vibrant red background, with the DoorDash and Ralphs logos still positioned at the top, separated by a white vertical line. The main text has changed to 'HOLIDAY MUST-HAVES DELIVERED IN AS LITTLE AS 30 MINUTES', presented in large, bold, white, sans-serif letters, with smaller text 'Based on average delivery times and are not guaranteed.' directly below. The central part of the screen is now filled with an attractive arrangement of various holiday food items, giving a top-down perspective as if laid out on a table. These include a carton of eggnog, three decorative gingerbread cookies (one Christmas tree, two stars), a golden-brown lattice-top apple pie, a spiral-sliced roasted ham, and a white bowl overflowing with fresh cranberries. Scattered around these main items are smaller elements like cinnamon sticks, star anise, small orange carrot slices, and green brussels sprouts, adding to the festive visual. The decorative border of gold and pink stars/snowflakes and the 'UP TO $20 OFF A $45 ORDER WITH CODE 30FOOD' text are reintroduced at the bottom. The lighting is bright and even, highlighting the textures and colors of the food. The color palette is rich, combining the deep red background with the warm tones of the food and the white text and logos, creating an inviting and abundant feel.
0:05final brand logos
The scene reverts to a simple, bold red background. The only elements remaining are the two brand logos: the white DoorDash logo on the left, and the white and red Ralphs logo on the right. They are separated by a clean white vertical line, centrally positioned horizontally and vertically on the screen. All other text, decorative elements, and food items from the previous scenes have disappeared, leaving a minimalist and strong brand statement. The lighting is uniform across the screen, ensuring the logos stand out against the deep red. The color palette is primarily red and white, emphasizing brand recognition and partnership. The composition is clean and direct, focusing solely on the two collaborating brands.
