0:00product introduction The scene opens with a vertical medium shot featuring a dark teal, cylindrical product tube, prominently displaying the "AVEDA botanical repair." brand and product name. The tube is centered in the frame, slightly above the vertical midpoint. It is surrounded by lush, vibrant green foliage, comprising various broad leaves with visible veins, some of which are adorned with glistening water droplets, suggesting freshness and natural ingredients. The background is a blurred, darker shade of green, creating depth and a natural, organic aesthetic. Soft, natural light illuminates the scene from above, creating subtle highlights on the product tube and the water droplets. Overlaid white text at the top reads "IT'S WHAT'S WITHIN THAT COUNTS", with "COUNTS" subtly obscured by a leaf. The overall color palette is dominated by deep greens and teals, conveying a sense of nature and organic purity.
This scene presents a close-up, chest-up shot of a young adult woman covering her face with both hands. Her hands are light brown, and her fingers are slightly splayed, obscuring her eyes and upper face. Her forearms are visible, wearing a simple dark top. Her long, dark brown, curly hair, rich with highlights, frames her covered face and extends down her shoulders. A bright green oval text box in the upper right corner reads "BEFORE". Below her hands, in the bottom left, white text displays "91% FELT HEALTHIER HAIR INSTANTLY". The background is a softly lit, plain, off-white or very light beige wall, completely out of focus, ensuring the focus remains on the woman. The lighting is even and soft, with no harsh shadows, giving a clean, natural appearance. The framing emphasizes the act of concealing and the hair condition.
This is a close-up, chest-up shot of the same young adult woman from the previous scene, now revealing her face. Her hands have moved down, and she is looking directly at the camera with a confident, slight smile, her lips slightly parted. Her dark, expressive eyes are fully visible. Her long, luscious, dark brown curly hair, still rich with highlights, frames her face beautifully and appears significantly healthier, shinier, and more defined than in the "before" shot. A bright green oval text box in the upper right corner reads "AFTER". Below her, in the bottom left, white text displays "91% FELT HEALTHIER HAIR INSTANTLY". The background remains the same softly lit, plain, off-white or very light beige wall, out of focus. The lighting is soft and even, highlighting her healthy skin and radiant hair. The overall mood is positive and affirming.
0:04call to action product shot The scene mirrors the opening shot, featuring the dark teal Aveda product tube centered against a backdrop of vibrant green leaves, some with water droplets. The background is a blurred, darker green. Soft, natural light illuminates the scene. The only difference is the overlaid white text at the top, which now clearly reads "SHOP NOW", serving as a direct call to action. The overall color palette maintains the consistent deep greens and teals, reinforcing the brand's natural aesthetic.
