0:00product comparison split screen A medium shot of a male subject presented in a vertical split-screen format against a clean, bright white studio background. On the left side of the screen, labeled 'OTHER BRANDS' with a red 'X' icon above, the man wears a faded, light grey t-shirt that appears stretched, ill-fitting, and has small holes around the collar and chest. He actively tugs at the fabric, pulling it away from his body and stretching the neckline to emphasize its poor quality, lack of structure, and discomfort. On the right side, labeled 'INTO THE AM' with a green checkmark icon above, the same man wears a crisp, well-fitted white t-shirt. He confidently adjusts the sleeve and smooths down the fabric over his chest and stomach, demonstrating the shirt's flattering fit, perceived comfort, and smooth, high-quality texture. Both versions of the man wear medium wash blue denim jeans. The lighting is bright, even, and diffuse, characteristic of a studio setting, creating minimal, soft shadows that highlight the textures of the garments. The dominant color palette is neutral, consisting of white, light grey, and blue, providing a stark contrast between the two product representations. Black text overlays for brand names and icons are positioned at the top of each split section. The camera remains static throughout the scene.