0:00child with bear initial
The scene opens with a close-up, slightly high-angle shot of a young Black girl, approximately 5-7 years old, with her back mostly to the camera. She is holding a large, golden-brown teddy bear, slightly out of focus, against her chest. The girl is wearing a light blue football jersey with white and cream stripes on the sleeves and dark blue athletic pants with yellow and white sneakers. Her hair is styled in dark braids. She is looking towards the upper right of the frame, smiling and her eyes are wide with excitement. The background is a brightly lit Build-A-Bear workshop with polished light wooden floors, showing glimpses of other customers' feet and colorful store fixtures. The lighting is bright and even, creating a cheerful atmosphere. A white text overlay in a black box reads: 'How we're making this NFL Season the most memorable for our family' with a football icon. The camera is static.
0:01father daughter with bear
This is a medium shot, slightly from a high angle, capturing a Black father and his young daughter posing together. The daughter, from the previous scene, is now holding the golden-brown teddy bear, which is wearing a white NFL jersey with '00' emblazoned on it and holding a small brown football. She is smiling directly at the camera. The father, a Black man in his 30s-40s with a beard and braided hair, wearing a grey t-shirt and grey sweatpants, stands behind her, embracing her and the bear, also smiling at the camera. His right hand is resting on the bear. The background is slightly blurred, revealing other shoppers and colorful Build-A-Bear store fixtures. The lighting is bright and uniform, maintaining a happy and warm mood. The same white text overlay as before is present at the bottom of the screen. The camera is static.
0:03kids approaching store
A medium-wide, slightly low-angle shot shows two young children, a girl and a boy, walking hand-in-hand down a brightly lit mall corridor. The girl, on the left, wears a light pink dress and the boy, on the right, wears a brown t-shirt and light shorts. They are walking away from the camera, towards the entrance of a 'Build-A-Bear Workshop' store, visible in the mid-ground. The store facade is vibrant with yellow and blue colors, displaying the 'Build-A-Bear Workshop' logo prominently. Inside, various stuffed animals and colorful displays are visible through the glass storefront. The mall floor is a white tiled pattern with dark gray grout lines. The lighting is bright and overhead. The atmosphere is cheerful and inviting. A blue text overlay in a white box appears, reading 'When we saw Build-A-Bear was kicking off the NFL collection'. The camera is static.
0:05store interior bears panning
A medium shot inside the Build-A-Bear store, focusing on a wall display of various stuffed animals. The wall is painted a warm yellow. Numerous bears and other plush toys are arranged on shelves, some wearing different outfits. A prominent blue sign with white text reads 'CHOOSE ME'. The lighting is bright and artificial, illuminating the colorful display items. The camera slowly pans downwards, showcasing more bears. The atmosphere is playful and inviting. A blue text overlay in a white box at the bottom continues the previous caption: 'to celebrate the start of the season.'
0:07seahawks bear close up
A close-up shot focuses on a dark blue stuffed bear wearing a black baseball cap with a Seattle Seahawks logo and a blue and grey striped Seahawks football jersey. The bear is prominently displayed on a shelf. The background is a warm yellow wall with other blurred stuffed animals. The lighting is bright and even. The colors are vibrant and eye-catching, highlighting the team merchandise. The camera is static. A blue text overlay in a white box continues: 'We knew exactly where we needed to go'.
0:08raiders bear close up
A close-up shot focuses on a unique two-toned stuffed bear, with one half of its face and body being light grey and the other half dark brown/black. The bear is wearing a black Las Vegas Raiders football jersey with '00' in white, black shorts, and black athletic shoes with white accents. It is standing on a white shelf with other blurred stuffed animals in the background. The lighting is bright and direct. The color palette is contrasting and sporty. The camera is static. The blue text overlay from previous scenes remains: 'We knew exactly where we needed to go'.
0:09checkout terminal interaction
A medium shot captures a man and a young boy interacting with a touch screen at what appears to be a Build-A-Bear checkout or customization station. The screen displays various icons and choices. The man, a Hispanic male in his 30s-40s with short dark hair, wearing a beige t-shirt and black shorts, is pointing at the screen, guiding the boy. The boy, a young Asian child about 5-7 years old, wearing a black t-shirt and black shorts with white stripes, is also looking intently at the screen. The background features a white wall with a large blue rocket graphic. The station itself is a blue cabinet with a white countertop. The lighting is bright and functional. The atmosphere is one of focused engagement and learning. The camera is static. A blue text overlay states: 'whether shopping in-store or online.'
0:10website screen recording
A screen recording shows the Build-A-Bear website on a mobile device or computer. The top banner features the 'BUILD-A-BEAR' logo with a search bar below it. The main content displays two NFL-themed teddy bears: a 'Dallas Cowboys Football Teddy Bear' and a 'Chicago Bears Football Teddy Bear,' each priced at $79.00. Options to 'Filter By Team' and 'Sort & Filter' are visible. The overall design is clean with a white background and blue accents. The lighting is simulated screen light. The text overlay from the previous scene is still visible: 'whether shopping in-store or online.'
0:11nfl jerseys on display
A medium shot inside the Build-A-Bear store, showcasing a rack of miniature NFL jerseys and accessories. A large black sign with an 'OFFICIALLY LICENSED NFL PRODUCT' sticker displays various NFL team logos. Below it, several blue football jerseys and matching shorts are neatly folded or hung on white plastic hangers. One jersey visible has 'GIANTS' text. The background shows more store shelves and displays, slightly out of focus. The lighting is bright and evenly distributed. The colors are primarily blues, blacks, and whites of the jerseys against the black sign and white shelves. The camera slowly pans downwards, revealing more items. A blue text overlay concludes the caption: 'You can find your favorite team and accessories'.
0:13child walking in store
A wide, slightly low-angle shot captures the young Black girl from the first scene, walking towards the camera within the Build-A-Bear store. She wears the same light blue football jersey with 'CHAMPION' on the back. Her braids swing as she walks. The store floor is polished light wood with a large circular decal in the center, featuring the Build-A-Bear logo and colorful patterns. In the background, other children and adults are visible, along with an oversized Build-A-Bear mascot wearing a blue vest. The store is brightly lit with overhead lights. The atmosphere is busy and cheerful. The camera is static. A blue text overlay in a white box states: 'Then it's time to choose the perfect furry friend'.
0:16child choosing bear
A close-up shot of the young Black girl from previous scenes, now holding a golden-brown teddy bear up to her face, looking at it with a thoughtful and happy expression. She is wearing the light blue football jersey. The bear is slightly out of focus but appears to be the same one seen earlier. The background is blurred but shows the colorful shelves and displays of the Build-A-Bear workshop, indicating a busy and vibrant environment. The lighting is bright and warm. The camera is static. The blue text overlay continues: 'to represent my team.'
0:17dressing the bear
A medium shot, slightly from a high angle, shows the young Black girl and the father from previous scenes. The girl is holding the golden-brown teddy bear, which is now wearing a white t-shirt, while her father gently assists her in putting on an additional accessory or piece of clothing, possibly a smaller jersey or tag. The father's hands are visible, carefully adjusting the bear's attire. The background is the polished light wooden floor of the store, with a blue mat underneath them. Other blurred customers are visible in the distance. The lighting is bright and cheerful. The camera is static. A blue text overlay in a white box appears: 'And of course, we suited him up'.
0:19bear gameready
A medium shot captures the young Black girl from previous scenes, on the left side of the frame, looking happily at the golden-brown teddy bear, which is now fully dressed in a white NFL Ravens jersey with '00' and holding a small brown football. The father's arm and hand are visible on the right, holding the bear steady, presenting it to the girl. The girl is smiling brightly, eyes wide with joy. The background shows more of the brightly lit Build-A-Bear store interior, including colorful play areas and other customers, all slightly blurred. The lighting is consistently bright and warm, enhancing the celebratory mood. The camera is static. A blue text overlay states: 'Now my NFL bear is gameday ready.'
0:21build a bear storefront
A wide, slightly low-angle shot of the exterior of a Build-A-Bear Workshop store within a shopping mall. The store facade is prominently displayed, with the 'BUILD-A-BEAR WORKSHOP' logo in large, colorful letters. A large cylindrical display window in the center features a dressed teddy bear sitting on a stool. The surrounding mall corridor is clean with white tiled floors. The lighting is bright and commercial. The atmosphere is inviting and vibrant. The camera is static. A blue text overlay in a white box appears: 'Check out your local Build-A-Bear'.
0:22father daughter customizing
A medium shot, slightly from a high angle, shows a father and his young daughter interacting with a touch screen terminal, similar to scene 7. The father, a man in his 30s-40s with a red baseball cap and a patterned short-sleeved shirt, is guiding his daughter. The daughter, a young girl with dark braided pigtails and a bright pink t-shirt, is reaching out to touch the screen, which displays a form with fields like 'First Name' and 'Date of Birth'. Both are focused on the screen, her finger extended to select an option. The background is a clean white wall with some blue accents. The lighting is bright and even. The camera is static. A blue text overlay continues: 'and see what awesome NFL items'.
0:25nfl outfit flat lay
An overhead flat-lay shot displays a complete NFL-themed outfit for a teddy bear. The items are neatly arranged on a bright blue surface. The set includes a dark blue Dallas Cowboys baseball cap with a white star logo, a dark blue Cowboys football jersey with '00' in white, matching dark shorts with white stripes, and a small brown football. All items are clearly visible and well-lit. The color palette is primarily dark blue, white, and brown, typical of team merchandise. The camera is static. A blue text overlay continues: 'they have in stock for you'.
0:26cowboys bear held
A medium shot shows a hand, belonging to an adult woman with light purple, long-sleeved clothing, holding up a dark blue teddy bear. The bear is fully dressed in the Dallas Cowboys outfit seen in the previous scene: a dark blue cap with a white star, a Cowboys jersey with '00', black shorts, and black athletic shoes. The bear is also holding a small brown football. The background is a blurred view of the brightly lit Build-A-Bear store, with colorful shelves and other merchandise visible. The polished wooden floor is also apparent. The lighting is bright and inviting. The camera is static. A blue text overlay concludes the message: 'so you and your furry friend can match this game day.'
0:28build a bear logo outro
The scene displays the Build-A-Bear logo against a clean white background. The logo is a circular emblem with a blue outer ring containing the text 'BUILD-A-BEAR EST. 1997' in white. Inside the ring, there's a smaller yellow circle featuring a cheerful teddy bear face with black paw prints on either side. Below the logo, centered on the screen, is blue text that reads: 'Create your family's NFL tradition today at Build-A-Bear!'. The lighting is bright and studio-like, emphasizing the brand elements. The overall aesthetic is clean and professional. The camera is static.
