0:00interview overlay
A medium close-up shot features a smiling Black man, with a large, bright yellow 'A' logo for "Athletic Brewing Co" superimposed over the right side of his body. He is wearing a camouflage puffy jacket over a light-colored neck gaiter and a dark undershirt, and holds a white and blue beverage can casually in his right hand. The background is slightly blurred, indicating an indoor or sheltered outdoor setting with hints of dark structures and bright light from a window or doorway. The lighting is soft and even, gently illuminating his face and jacket. The overall color palette is a mix of earthy tones from his jacket, bright yellow from the logo, and the blue/white of the can, creating a cheerful and inviting mood. There are no additional graphics or text other than the main logo.
0:00ski lift group shot
A medium shot, captured from a slightly low angle, shows three men riding a ski lift. The man in the immediate foreground, to the left, is partially obscured, wearing a dark jacket. The central figure, smiling broadly, wears a tan hooded ski jacket with goggles pushed up onto his helmet, revealing his face, and holds a white and blue 'Athletic Brewing Co' can. The third man, positioned to the right and slightly behind, wears a camouflage jacket, a white helmet, and amber-tinted goggles. The background is a vast, snow-covered mountain landscape densely populated with pine trees, all blanketed in fresh snow under an overcast sky. The lighting is soft and diffused, creating a serene, cold, yet adventurous atmosphere. No text or graphics are visible.
0:02ski lift drinking close up
A medium close-up, filmed from a slightly high angle, focuses on the man in the camouflage jacket. He is seen from his right side, wearing a white ski helmet and amber-tinted goggles that now cover his eyes. He is in the act of lifting a yellow and orange 'Athletic Brewing Co' can to his mouth, taking a sip. Small snowflakes are clearly visible on his camouflage jacket, indicating cold, snowy weather conditions. The background is blurred into soft, indistinct shapes of white and muted greens, suggesting the snowy mountain environment. The lighting is diffused and natural, typical of an overcast winter day, casting no harsh shadows. The overall mood is one of quiet enjoyment and refreshment amidst winter sports.
0:03snowboarder downhill trees
A dynamic wide shot captures a snowboarder, seen from behind and to the right, descending a snow-covered slope. He is kicking up a significant trail of powder as he carves a deep turn, leaning expertly into the slope. The snowboarder is dressed in a camouflage jacket and light-colored ski pants. Tall, dark green pine trees, heavily laden with fresh snow, flank both sides of the slope, creating a natural, wintry frame around the action. The sky above is overcast and bright, contributing to the soft, diffused lighting that highlights the texture of the snow. The primary color palette consists of whites, grays, and the deep greens of the pines, conveying a serene yet exhilarating winter sports atmosphere. No text or graphics are present.
0:04snowboarder jump wide
An extreme wide shot captures a snowboarder in mid-air, appearing small against an expansive, almost entirely white, snow-covered landscape. The sky is heavily overcast, blending seamlessly with the snow-covered ground, creating a minimalist, ethereal backdrop. The snowboarder is performing a jump, suspended momentarily above the pristine, powdery snow. A few distant, sparse, dark trees are barely visible on the far horizon, providing a subtle sense of scale to the vastness. The lighting is very soft and flat, characteristic of heavy overcast conditions, which emphasizes the white expanse. The action is dynamic, yet the wide framing conveys a strong sense of isolation, freedom, and the sheer joy of winter sports in a grand natural environment. No text or graphics are present.
0:07man looking out snow
A medium close-up focuses on the profile of a Black man, looking contemplatively off to the right and slightly upwards. Gentle snowflakes are falling around him, clearly visible against his dark beanie and the camouflage pattern of his jacket. His facial expression is serene and focused, with a subtle, contented smile. His eyes are obscured by the dark beanie, pulled low, and possibly dark goggles. The background is blurred, showing soft, indistinct shapes of a frosty, overcast outdoor environment, possibly with hints of structures or distant trees. The lighting is soft and diffused, highlighting the texture of his jacket and the falling snow, creating a cold yet peaceful and introspective atmosphere. No text or graphics are present.
0:08cheers cans apres ski
A close-up shot captures multiple hands, gloved, clinking beverage cans together in a celebratory toast. Three distinct cans are visible: a light blue 'Athletic Brewing Co' can on the left, and two yellow and orange 'Athletic Brewing Co' cans in the center and right. The hands are covered in dark gloves, some appearing black, while others are less distinct, emphasizing the cold weather conditions. The background is blurred, depicting a snowy, overcast outdoor setting with a large, indistinct white structure, likely part of a ski lodge or resort, creating a soft, inviting backdrop. The lighting is soft and natural, contributing to the warm and convivial feeling of the moment. The action conveys a strong sense of camaraderie and shared enjoyment after a day of winter sports. No text or graphics are visible.
0:09apres ski group conversation
A medium shot, taken slightly from behind and to the side, captures two men relaxing in a snowy outdoor setting. The man in the foreground on the left wears a bright orange beanie and a dark jacket, and is smiling faintly, looking ahead. The man on the right, Russell Winfield, wears a dark beanie and a camouflage jacket, and is actively drinking from a yellow and orange 'Athletic Brewing Co' can. Snowflakes are visibly falling around them. The background is a blurred, bright, overcast winter scene with a large, indistinct white building or structure to the far left. The lighting is diffused and soft, creating a calm and casual atmosphere. The scene evokes a comfortable, social post-skiing moment, highlighting conversation and refreshment. No text or graphics are present.
0:11product shot cans in snow
A low-angle medium shot prominently features two 'Athletic Brewing Co' cans standing upright in fresh, pristine snow. The can on the left is light blue with white and yellow branding, while the can on the right is yellow and orange with blue branding. Both cans clearly display the brand's distinctive 'A' logo and product names. The snow surface is bright white, textured, and undisturbed, covering the entire foreground. In the blurred background, faint figures of skiers or snowboarders can be seen on a distant slope, suggesting a lively winter sports environment. Overlaid on the top half of the frame, in bold, yellow capital letters, is the text "FIT FOR ALL TIMES". The lighting is bright and even, casting subtle shadows and highlighting the texture of the snow, creating a clean and appealing product presentation.
0:12ski lifts logo end card
A wide, low-angle shot showcases two ski lift gondolas moving against an expansive, overcast sky. The gondola on the left is primarily blue and yellow, featuring prominent 'Athletic Brewing Co' branding on its side. The gondola on the right is predominantly white with red and black accents, also bearing subtle branding. Both are suspended by thick, visible cables that stretch diagonally across the frame against a muted gray sky, suggesting a cold, winter day at a ski resort. The ground below is not visible, emphasizing the height and movement of the lifts. A large, prominent yellow 'A' logo for "Athletic Brewing Co" is centrally overlaid on the image, extending across both gondolas. Below the logo, a white legal disclaimer text is displayed at the bottom of the screen. The overall impression is one of expansive outdoor activity, brand integration, and a grand winter landscape.
