0:00intro product reveal A medium close-up shot features a woman of apparent Hispanic ethnicity in her 30s, looking directly at the camera. She has long, dark brown hair and is wearing a bright royal blue V-neck top. Her expression is friendly and engaging, with a slight smile as she speaks. The background is a bright, well-lit indoor setting, possibly a home, with a window and white blinds visible on the left, and a neutral-colored wall on the right. Natural light illuminates her face from the left. As she speaks, her right hand enters the frame from the lower right, holding up a round, white and purple jar of 'Asutra Melt Pain Away Magnesium Body Butter' towards the camera. Text overlays appear: 'A body butter for pain relief?!' in yellow above the product, and 'I get pain relief within minutes using this.' and 'Come with me so I can tell you about it.' in blue at the bottom of the frame.
0:03problem ballet soreness A wide shot frames a woman of apparent Hispanic ethnicity, seen from the waist up, standing within a bright white doorframe, which acts as a natural border. She is wearing a sleeveless black ballet leotard with a short black skirt attached and is holding light pink ballet pointe shoes in her left hand. Her right hand is raised, gently massaging her neck and shoulder area, indicating discomfort. Her facial expression shows a hint of strain or mild pain. The background features a modern indoor setting with a dark teal wall, a white staircase railing, and a tall, leafy green plant to the left, suggesting a stylish home environment. Bright, even lighting fills the scene. A blue text overlay with a white border at the bottom of the frame reads: 'Whether it's sore muscles from ballet class,'. A blue rectangular graphic at the top reads 'Soothe:', and below it, a green checkmark and 'Sore Muscles After Workout' is displayed.
0:05problem work tension A medium shot captures the same woman from the previous scene, now seated at a wooden desk or table, focused on a silver laptop. She wears a black t-shirt and has her dark hair tied back. Her hands are on the keyboard, and her posture suggests prolonged sitting, with a subtle look of tension or discomfort on her face as she glances up slightly to the left. The background reveals a modern home interior with a dark teal wall, part of a white staircase, and a large green plant, maintaining a consistent aesthetic. The lighting is bright and ambient. The blue text overlay at the bottom continues: 'tension from sitting too long at work,'. The 'Soothe:' graphic at the top now includes a second green checkmark next to 'Stiff Muscles & Spasms'.
0:08problem daily aches A medium shot shows the woman curled up on a light-colored sofa, completely wrapped in a teal blanket, with only her head and part of her shoulders visible. She appears tired or unwell, resting her head on a throw pillow, looking slightly off-camera with a somber expression. The background features a large green plant to the left and a small side table with a white lamp. The room is softly lit, creating a cozy but slightly subdued atmosphere. The blue text overlay at the bottom concludes the sentence: 'or just life catching up with me,'. The 'Soothe:' graphic at the top now includes a third green checkmark next to 'Daily Aches & Pain'.
0:09solution with proof The scene returns to a medium shot of the woman from the opening, seated comfortably on a light green sofa, with a large green plant behind her on the left. She is wearing the same royal blue top and holding the 'Asutra Melt Pain Away' jar. Her expression is now bright and confident as she looks directly at the camera, gesturing slightly with the product. The room is well-lit with ambient light. A yellow, starburst-shaped graphic with a black border, featuring the text '2x Winner Oprah's Favorite Things', appears in the upper left corner of the frame. The blue text overlay at the bottom reads: 'This magnesium butter gives me fast pain relief.'.
A close-up, slightly overhead shot focuses on the 'Asutra Melt Pain Away Magnesium Body Butter' jar, sitting on a light beige speckled countertop. To the left, a small pot with green spiky plant leaves adds a touch of natural color, and to the right, a clear glass is visible. The lighting is soft and even, highlighting the product. The jar's label, featuring the brand name 'Asutra', 'Melt Pain Away', and 'Magnesium Body Butter', is clearly visible. At the top of the frame, the brand 'Asutra*' and 'Melt Pain Away' are prominently displayed in yellow and blue text. Below, 'Magnesium Replenishment' is shown in a blue bar. A blue text overlay at the bottom identifies the product: 'It's called Asutra Melt Pain Away'.
0:13opening product jar An overhead close-up shot focuses on a pair of hands opening the 'Asutra Melt Pain Away' jar. The hands, with pink nail polish, carefully twist off the white cap, revealing the smooth, white, creamy texture of the product inside. The jar is placed on a light beige speckled countertop, with the same small green plant and clear glass seen in the previous shot in the background, out of focus. The lighting is bright and direct, clearly showing the product's consistency. Overlays continue from the previous scene, with 'Fast Acting Pain Relief' now added to the blue bar graphic. A blue text overlay at the bottom emphasizes: 'and it's real pain relief without a prescription'.
0:15applying product bed A medium shot shows the woman sitting cross-legged on a bed with light gray bedding and two large, soft pink pillows propped against the headboard. She is wearing white short-sleeved pajamas with black piping. She is focused on applying the 'Asutra Melt Pain Away' cream to her left leg with her right hand, rubbing it in. A small white jar of the product is visible next to her left hip. Her expression is calm and content. The background is a simple bedroom setting with light walls. The lighting is soft and warm. A large blue text box is prominent in the upper part of the frame, stating: '94% of regular users reported improvement in pain!'. The blue text overlay at the bottom describes: 'It starts working within a couple of minutes'.
0:17objection handling pills The scene reverts to a medium shot of the woman from the opening, seated on the light green sofa with the green plant behind her. She is wearing the royal blue top and holding the 'Asutra Melt Pain Away' jar. She looks directly at the camera, speaking with a confident smile, gesturing slightly with the product. The room is well-lit. The blue text overlay at the bottom clarifies: 'and I don't get the stomach ache'.
0:19magnesium pills comparison A close-up, slightly overhead shot focuses on an open palm holding two white, oval-shaped capsules, presumably magnesium pills, against a dark, speckled countertop. The lighting is direct and clear, emphasizing the pills. A black text overlay at the top reads: 'Magnesium pills always left me with a stomach ache 😩'. The blue text overlay at the bottom continues: 'I used to get when I took magnesium capsules!'. The emoji in the top text box reinforces the negative experience with the pills.
0:20ingredients close up A close-up, slightly overhead shot focuses on hands scooping a generous amount of the white cream from the 'Asutra Melt Pain Away' jar using a small black spatula. The cream is smooth and thick, with visible peaks and swirls as it's scooped. The hands, with pink nail polish, hold the jar steady. The background is a blurred, dark surface. The lighting is bright and highlights the creamy texture. A blue text overlay at the top highlights a key ingredient: '100% Zechstein Magnesium'. The blue text overlay at the bottom states: 'It's made with high end ingredients'.
0:22fda approval graphic A medium shot shows the woman from the opening, seated on the light green sofa, holding the 'Asutra Melt Pain Away' jar, and speaking to the camera with a confident smile. Behind her, a partially obscured screen recording of a product webpage is visible, providing context. The webpage displays product information, including a section mentioning '94% of chronic pain' improvement and 'FDA approved capsaicin'. An arrow graphic points to the 'FDA approved' text on the screen. A blue text overlay at the bottom highlights: 'including one that's FDA-approved for pain relief'. The word 'Capsaicin' also appears in yellow at the top right of the frame, above the screen recording.
0:23capsaicin heat therapy A medium shot captures the woman sitting on the bed in her white pajamas, applying the cream to her left leg. She is smiling broadly and looking down at her leg as she rubs the cream in, conveying satisfaction. The setting is the same bedroom as before, with light gray bedding and pink pillows. The lighting is soft and warm. A large yellow text overlay 'Capsaicin' is at the top of the frame. Below it, a blue text overlay appears: 'Botanical Pain Reliever', and then 'Warming, Tingling Heat Therapy'. The blue text overlay at the bottom of the screen describes: 'And it has like this natural heat therapy affect'.
0:26heat therapy relief A close-up shot of the woman from the previous scene, still in her white pajamas. She is shown applying the cream to her upper chest and neck area with both hands, looking upwards with a blissful, relaxed smile. Her eyes are closed briefly, then open as she smiles towards the top right, suggesting profound relief and comfort. The background is a soft, light-colored wall, indicating the bedroom setting. The lighting is soft and warm. The yellow 'Capsaicin' text overlay remains at the top. The blue text overlays 'Botanical Pain Reliever' and 'Warming, Tingling Heat Therapy' also persist. The blue text overlay at the bottom explains: 'that just relaxes the pain away'.
0:28skin absorption benefits The scene returns to the medium shot of the woman from the opening, seated on the light green sofa with the green plant behind her. She is wearing the royal blue top, speaking directly to the camera with an engaging smile. She uses expressive hand gestures to illustrate her points. The room is well-lit. Yellow text overlays 'Shea Butter' and 'Almond Oil' appear successively on the left side of the frame, highlighting ingredients. The blue text overlay at the bottom states: 'Sinks right into my skin like a traditional body butter and it really helps me relax at night'.
0:33mind body relaxation The scene maintains the medium shot of the woman seated on the light green sofa, with the green plant behind her. She is still wearing the royal blue top, speaking to the camera with a radiant, optimistic smile, using clear hand gestures. Her gaze is slightly upwards at times, conveying a sense of upliftment and peace. The room remains well-lit. A large yellow text overlay appears at the top: 'Helps your mind & body relax'. The blue text overlay at the bottom continues: 'It's almost like I'm resetting for the next day,'.
0:36product scent close up A tight close-up shot focuses on the creamy white texture of the 'Asutra Melt Pain Away' product inside its open jar. The cream is smooth, with soft peaks and swirls, indicating its rich consistency. The lighting is bright and diffused, showcasing the product's inviting appearance. A prominent blue text overlay at the top reads: 'Light Fresh Lemongrass'. The blue text overlay at the bottom expresses: 'and it smells so good!'.
0:38pills rejection graphic A close-up, slightly overhead shot focuses on an open palm holding two white, oval-shaped capsules, against a dark, speckled countertop, identical to an earlier scene. The lighting is direct and clear. As the narration suggests dissatisfaction with pills, a large, animated red 'X' graphic with a white border rapidly appears and overlays the two capsules, clearly indicating rejection or unsuitability. The black text overlay 'Magnesium pills always left me with a stomach ache 😩' is still at the top. The blue text overlay at the bottom continues: 'If those magnesium capsules you're taking aren't doing the trick,'.
0:40call to action discount The scene returns to the medium shot of the woman from the opening, seated on the light green sofa, with the green plant behind her. She is wearing the royal blue top, holding the 'Asutra Melt Pain Away' jar. She smiles widely and confidently at the camera, presenting the product. The room is well-lit. A blue rectangular graphic with a white border appears at the top left, displaying 'Get 25% OFF' with a yellow sparkle emoji and a blue heart emoji. The blue text overlay at the bottom provides a clear instruction: 'definitely give this a try!'.
