0:00product swatch on arm A medium close-up shot captures a woman's right arm and wrist, slightly angled towards the camera. Her left hand, adorned with an assortment of manicured nails featuring silver, red/burgundy, and light blue polishes, actively applies a light beige or peach-colored makeup swatch onto her inner forearm using a bright blue stick-like product. A subtle, pre-existing lighter-colored line is visible on her wrist, indicating a prior application or test. A silver bracelet with a dark, possibly black, gem encircles her right wrist. The upper right corner of the frame reveals a portion of the woman's face, smiling and looking intently at her arm, suggesting engagement with the product application. The background is a clean, plain, and uniformly lit light grey wall. The scene is dominated by the fair skin tones of her arm, the vibrant blue of the product packaging, and the neutral backdrop, creating a clean aesthetic. Text overlay reads: "I've never seen a concealer glide like this".
0:01product swatch on arm detail An extreme close-up shot intensely focuses on the woman's right inner forearm, showcasing the smooth application of the makeup product. Her left hand, with its distinctively manicured nails, is prominently featured as it glides the light beige/peach stick-like concealer from its blue casing across her skin. The product creates a long, continuous, and even line. Further down her forearm, partially visible and slightly out of focus, is an existing swatch of a darker shade, hinting at the product's range. The background is softly blurred to a light grey, ensuring all attention remains on the product demonstration. The lighting is soft and even, highlighting the skin texture and the product's finish without harsh shadows. Text overlay: "I've never seen a concealer glide like this".
A tight close-up shot centers on the blue stick-like makeup product, held delicately between the woman's thumb and index finger of her left hand. The product itself, a light beige/peach shade, is exposed with a distinctly slanted tip, indicating its design for precise application. In the soft-focus background, the woman's right eye is partially visible, appearing to gaze towards the product, adding a human element without distracting from the main subject. Her nails, particularly those on her left hand, are notable with their silver and light blue polish. The background remains a plain, clean light grey, providing a minimalist and unobtrusive setting. Text overlay: "this is the new Milk Hydro Grip Gel Concealer".
0:03multiple swatches and products A medium shot frames the woman's arms and hands as she displays the makeup product. Her left arm is held horizontally across the upper portion of the frame, serving as a canvas for numerous swatches of the product. These swatches range widely in tone, from very light to rich dark browns, showcasing the extensive shade range against her fair skin. Below her arm, arranged neatly on a pristine white surface, are eight individual blue stick-like makeup products. Each stick has a different shade of the product visible at its top, corresponding to the swatches above. The background is a consistently plain and well-lit light grey wall, providing a clean and professional setting for the product display. Soft, ambient lighting ensures all details, from the product textures to the varied shades, are clearly visible. Text overlay: "this is the new Milk Hydro Grip Gel Concealer".
0:05full arm swatches A dynamic medium shot captures the woman's two arms raised and crossed in front of her, forming a visually striking 'X' shape. Both arms are densely covered with an array of makeup product swatches, showcasing a comprehensive spectrum of shades, from the lightest to the darkest browns, against her fair skin. This display is designed to emphasize the product's extensive color diversity and inclusivity. While her face is obscured by her raised arms, her long, flowing light brown hair is visible, framing the upper part of her arms. The background maintains its clean, plain light grey, consistently lit to highlight the product demonstration. The overall impression is one of thoroughness and variety, making a strong visual statement about the product's range. Text overlay: "this is the new Milk Hydro Grip Gel Concealer".
0:05talking head with product reveal A vibrant medium close-up shot features the woman speaking directly to the camera, maintaining engaging eye contact. She holds the bright blue stick-like makeup product in her left hand, frequently gesturing with it to emphasize her points. Her facial expression is highly animated and enthusiastic, characterized by a broad smile that conveys genuine excitement. Her eyebrows are well-defined, and she wears warm, subtle eye makeup with a natural lip color. Her light brown hair is styled with a side part, gracefully framing her face. She is dressed in a chic black sleeveless top, which stands out against the plain, softly lit light grey wall that forms the background. The lighting is even and flattering, enhancing her features. Text overlay: "and just when you thought you loved the Hydro Grip family".
0:08talking head product detail gestures In a medium close-up shot, the woman addresses the camera with palpable enthusiasm. She holds the vivid blue stick-like makeup product in her left hand, lifting it slightly to highlight it as she speaks. Her face radiates excitement, marked by a wide, genuine smile that reveals her teeth. Her light brown hair, styled with a side part, softly frames her animated face. She is clad in a black top, providing a sleek contrast to the bright product. The background remains a simple, softly lit light grey wall, ensuring the focus stays entirely on her presentation and the product. The overall mood is upbeat and engaging, emphasizing the product's allure. Text overlay: "it gets better".
0:09talking head product emphasis The scene is a medium close-up of the woman, delivering her lines with heightened animation directly to the camera. She holds the bright blue stick-like makeup product very close to her face with her left hand, almost as if presenting it as an extension of herself. Her expression is dramatically animated and exaggerated, featuring wide, surprised eyes and a broad, excited smile that reveals her teeth, underscoring her emphasis. Her light brown hair, parted on the side, neatly frames her expressive face. She continues to wear a black top. The background is a plain, consistently softly lit light grey wall, ensuring no distractions from her captivating delivery. The overall impression is one of playful intensity and strong conviction regarding the product. Text overlay: "this stick was birthed philosophically out of your favorite lip balm".
0:10talking head product showcase In a medium close-up, the woman speaks directly to the camera, showcasing the blue stick-like makeup product. She holds the product in her left hand, extending it slightly further from its casing, allowing a clearer view of its slanted, light beige/peach tip. Her right index finger gestures towards the product, drawing the viewer's attention to its features. Her expression is engaging and suggests a hint of thoughtful surprise, capturing the audience's interest. Her light brown hair frames her face gracefully, and she is dressed in a simple black top. The background remains a plain, softly lit light grey wall, maintaining a clean and focused visual presentation. Text overlay: "this stick was birthed philosophically out of your favorite lip balm".
0:13talking head product ingredient reveal A medium close-up shot features the woman speaking directly to the camera with a friendly and engaging smile. She demonstrates the smooth functionality of the blue stick-like makeup product by holding it in her left hand and using her right hand to pull the product stick back and forth, extending and retracting the light beige/peach tip. This action highlights the seamless mechanism of the packaging. Her light brown hair frames her face, and she is wearing a black top. The background is a plain, softly lit light grey wall, providing a clean and distraction-free setting. The lighting is soft and even, accentuating the product's design and the woman's clear explanation. Text overlay: "the first ingredient inside this bullet".
0:16talking head ingredient explanation The woman is captured in a medium close-up, speaking directly to the camera with a confident and explanatory tone. She holds the blue stick-like makeup product in her left hand as a visual aid. Her right hand performs illustrative gestures, bringing her fingers together to visually represent the "wrapping plumping effect" she describes, adding a dynamic and engaging element to her explanation. She smiles frequently, maintaining strong eye contact with the viewer, which enhances her credibility. Her light brown hair frames her face, and she continues to wear a black top. The background is a plain, softly lit light grey wall, creating a simple backdrop that keeps the focus on her and the product's attributes. Text overlay appears and changes: first displaying "bullet Bis-Diglyceryl Polyacyladipate-2", then transitioning to "that is the ingredient that creates that wrapping plumping effect on your lips".
0:23talking head packaging recognition A medium close-up shot features the woman engaging directly with the camera, holding the distinct blue stick-like makeup product close to her face. She has an inviting and slightly conspiratorial smile, looking directly at the viewer as she poses a rhetorical question about recognizing the packaging. She then gestures subtly with her hand, as if presenting the product for closer inspection. Her light brown hair frames her face, enhancing her approachable demeanor. She is wearing a black top. The background is a plain, softly lit light grey wall, which keeps the focus entirely on her and the product. The lighting is even and gentle, ensuring clarity. Text overlay: "and you probably recognize this package".
0:26talking head click cue In a medium close-up, the woman gazes directly into the camera with a wide, cheerful smile. She holds the blue stick-like makeup product, slightly off-center. She then subtly shifts her gaze slightly away, gesturing as if inviting the viewer to listen intently. Her light brown hair frames her face, adding to her approachable appearance. She is wearing a black top. The background is a plain, softly lit light grey wall, creating a clean visual space. The lighting is even and soft, ensuring her features are well-defined. Text overlay: "this is a click listen". This sets up an expectation for an auditory demonstration.
0:27extreme close up product click An extreme close-up shot focuses intensely on the blue stick-like makeup product, held firmly by the woman's hands. Initially, the product appears slightly out of focus, then sharply snaps into focus as its light beige/peach slanted tip is partially extended from its casing. The woman's fingers, adorned with distinctively manicured nails featuring metallic silver, red/burgundy, and light blue polishes, are prominently visible, positioned deliberately around the product to facilitate its extension. Glimpses of her face are softly blurred in the background, underscoring the product's central role. A clear, satisfying clicking sound is audible as the product extends. The scene is well-lit, emphasizing the product's smooth texture and vibrant blue casing. There is no text overlay, allowing the visual and auditory cues to convey the message.
0:28talking head product mechanism In a medium close-up, the woman speaks directly to the camera while actively demonstrating the blue stick-like makeup product. She holds the product in her left hand and smoothly extends and retracts its stick with her right hand, showcasing its effortless mechanism. Her gaze shifts between the product and the camera, conveying both her focus on the demonstration and her engagement with the audience. Her light brown hair frames her face, and she is wearing a black top. The background is a plain, softly lit light grey wall, providing a clean and unobstructed view of the action. The lighting is consistent and gentle, highlighting the product's movement. Text overlay: "propel only it actually releases as smoothly as I've ever seen a stick release".
0:30product application under eye A tight close-up shot focuses on the woman's right eye and upper cheek area. She meticulously applies the blue stick-like makeup product to her under-eye, creating a smooth, light beige/peach streak across her skin. Her brown eye is open and appears to be looking slightly to the side, maintaining focus during application. Her hands, featuring distinctively manicured nails (metallic silver, red/burgundy, light blue), are visible as she holds and guides the product stick. The background is softly blurred to a light grey, ensuring that the viewer's attention remains solely on the product's precise application and the skin's surface. The lighting is soft and even, accentuating the product's texture and the natural contours of her face. Text overlay: "propel only it actually releases as smoothly as I've ever seen a stick release".
0:34product application under eye detail This close-up shot maintains focus on the woman's right eye and upper cheek. She continues the application of the blue stick-like makeup product, adding more strokes of the light beige/peach concealer to her under-eye area, building up coverage. Her brown eye is open and alert, looking slightly off-camera. Her hands, featuring distinctively manicured nails (metallic silver, red/burgundy, light blue), are clearly visible as they skillfully hold and guide the product. The background remains a soft, out-of-focus light grey, ensuring the visual emphasis stays on the product and its effect on her skin. The scene is well-lit with soft, even light, highlighting the smooth glide of the product. Text overlay appears and changes: initially showing "*USING SHADE 4.5", followed by "traditionally sticks actually create drag".
0:36product blending under eye An extreme close-up captures the woman's right eye and upper cheek area as she meticulously blends the applied makeup. She uses her left ring finger, adorned with a metallic silver and red/burgundy manicured nail, to gently tap and press the light beige/peach product into her skin beneath her eye. Her eye is partially closed or blinking, indicating the softness and precision of her blending technique. Her distinctively manicured nails are prominently visible, drawing attention to the delicate action. The skin around her eye shows a smooth, well-blended finish where the product has been worked in. The background is a soft, out-of-focus light grey. The lighting is even and diffused, highlighting the skin's texture and the smooth integration of the product. Text overlay appears and changes: first displaying "traditionally sticks actually create drag", then transitioning to "and they prevent you from being able to get hydration".
0:42talking head product comparison gestures In a medium close-up, the woman speaks directly to the camera, holding the bright blue stick-like makeup product in her left hand. Her right index finger gestures expressively, pointing towards her eye as she explains the product's unique benefits and its dual functionality. Her light brown hair frames her face, contributing to her warm and approachable demeanor. She is wearing a black top. The background is a plain, softly lit light grey wall, providing a clean and non-distracting setting. The lighting is even and gentle, ensuring clarity of her facial expressions and the product. Text overlay: "so think of this as your replacement for eye balm and liquid cause Milk built in".
0:43talking head product feature highlight A medium close-up shot shows the woman speaking confidently to the camera. She holds the bright blue stick-like makeup product in her left hand, and her right index finger points directly to the product's slanted tip, highlighting its specific features. Her expression is confident and explanatory, conveying expertise. Her light brown hair frames her face, and she is wearing a black top. The background is a plain, softly lit light grey wall, ensuring all focus is on her and the product. The lighting is even and clear, emphasizing the details of the product. Text overlay appears and changes: first displaying "so think of this as your replacement for eye balm and liquid cause Milk built in", then transitioning to "Milk combined an eye balm feel with gripping technology".
0:47talking head ingredient emphasis The woman is captured in a medium close-up, speaking directly to the camera with an engaged and confident expression. She holds the blue stick-like makeup product in her left hand, using her right index finger to gesture towards it, specifically highlighting the 'Grip Gel' aspect. Her light brown hair frames her face, and she maintains a professional yet approachable demeanor. She is wearing a black top. The background is a plain, softly lit light grey wall, ensuring a clean and focused visual. The lighting is even and gentle, accentuating her features and the product's details. Text overlay: "the eye balm with the Grip Gel".
0:49talking head product claims In a medium close-up, the woman speaks directly to the camera with an energetic and confident expression. Her eyes are wide and enthusiastic as she makes claims about the product's performance. She holds the blue stick-like makeup product in her left hand, gesturing with it to reinforce her statements. Her light brown hair frames her face, and she is wearing a black top. The background is a plain, softly lit light grey wall, providing a clean visual field. The lighting is bright and even, highlighting her expressive face. Text overlay: "super cool 12 hour wear clinically tested". This visual reinforces the claims being made verbally.
0:50talking head objection handling A medium close-up shot captures the woman speaking directly to the camera, displaying a confident and slightly mischievous expression. She holds the blue stick-like makeup product in her left hand, occasionally moving her hands in subtle gestures as she poses a rhetorical question, anticipating a common concern from the audience. Her light brown hair frames her face, adding to her approachable yet authoritative presence. She is wearing a black top. The background is a plain, softly lit light grey wall, maintaining a clean and focused visual. The lighting is even and clear, enhancing her expressive face and the product. Text overlay: "clinically tested my biggest call out that you're probably thinking".
0:54product application under eye no crease A tight close-up shot focuses intently on the woman's right eye and upper cheek. She is applying the blue stick-like makeup product to her under-eye area, demonstrating how smoothly the light beige/peach product glides onto her skin without creasing. Her brown eye is open and appears to be looking slightly to the side, maintaining focus during this precise application. Her hands, featuring distinctively manicured nails (metallic silver, red/burgundy, light blue), are visible as she holds and guides the product stick. The background is softly blurred to a light grey, ensuring that the viewer's attention remains solely on the product's flawless application and the skin's surface. The lighting is soft and even, accentuating the product's smooth glide and the lack of drag on her skin. Text overlay appears and changes: first displaying "is it gonna sit in the lines", then transitioning to "that's the one thing it doesn't do".
0:57face before after one eye A compelling medium close-up shot features the woman's face as she looks directly at the camera, presenting a clear 'before and after' comparison. Her right under-eye area is visibly brighter and smoother, indicative of the applied product, showcasing its immediate transformative effect. In stark contrast, her left under-eye area exhibits slight natural discoloration, highlighting the need for coverage and creating a distinct visual difference. Her light brown hair frames her face, enhancing the focus on her eyes. She is wearing a black top. The background is a plain, softly lit light grey wall, ensuring that the visual comparison on her face is the central element. The lighting is even and flattering, clearly delineating the treated and untreated areas. Text overlay: "here's one eye done should we do the other eye".
0:59blending left eye An extreme close-up focuses on the woman's left eye and upper cheek area. She uses her left ring finger, adorned with a metallic silver and red/burgundy manicured nail, to gently tap and press the previously applied makeup product into her skin under her eye. Her eye is either partially closed or in the act of blinking, indicating the softness and precision required for blending. Her distinctively manicured nails are prominently visible, drawing attention to the delicate action. The background is a soft, out-of-focus light grey, ensuring that the blending process remains the sole focus. The lighting is even and diffused, highlighting the skin's texture and the smooth integration of the product. Text overlay: "yeah I'm just pressing the formula in".
1:02blending left eye melting effect This extreme close-up shot focuses on the woman's left eye and upper cheek area. She continues to use her left ring finger, adorned with a metallic silver and red/burgundy manicured nail, to gently tap and press the previously applied makeup product into her skin beneath her eye. Her eye is closed, a deliberate action to emphasize the blending and the product's texture. Her distinctively manicured nails are prominently visible, drawing attention to the delicate action. The background is a soft, out-of-focus light grey. The lighting is even and diffused, highlighting the skin's texture and the smooth, almost 'melting' integration of the product. Text overlay: "and it actually melts on contact with my skin". This visual reinforces the verbal claim about the product's unique property.
1:04blending left eye buildable An extreme close-up captures the woman's left eye and upper cheek area as she continues to blend the makeup. She uses her left ring finger, adorned with a metallic silver and red/burgundy manicured nail, to gently tap and press the product into her skin beneath her eye. Her eye remains closed, emphasizing the deliberate and soft blending motion. Her distinctively manicured nails are clearly visible. The text overlay directly addresses the product's key attributes: "This formula is creamy, buildable, and doesn't settle in fine lines", visually supported by the smooth appearance of her skin. The background is a soft, out-of-focus light grey. The lighting is even and diffused, highlighting the skin's texture and the flawless finish of the product. This segment provides visual proof for the product claims.
1:06blending left eye easy The extreme close-up shot persists, focusing on the woman's left eye and upper cheek as she finalizes the blending of the makeup. She uses her left ring finger, adorned with a metallic silver and red/burgundy manicured nail, for the gentle tapping and pressing action beneath her eye. Her eye remains closed, allowing for full concentration on the blending process. Her distinctive manicured nails are clearly visible. The text overlay emphasizes the ease of use and buildability: "it's so buildable so easy", reinforcing the user-friendly nature of the product. The background remains a soft, out-of-focus light grey. The lighting is even and diffused, highlighting the smooth and effortless application on her skin. This short segment serves as a quick, conclusive visual testament to the product's ease of use.
1:07talking head call to action A dynamic medium close-up shot captures the woman speaking directly to the camera, delivering a clear call to action. She holds the vibrant blue stick-like makeup product in her left hand, extending it slightly towards the camera as if offering it to the viewer. Her facial expression is confident, inviting, and slightly playful, maintaining direct eye contact to establish a personal connection. Her light brown hair frames her face, enhancing her engaging presence. She is wearing a black top. The background is a plain, softly lit light grey wall, ensuring that her message and the product are the central focus. The lighting is bright and even, highlighting her expressive features and the product's appealing design. Text overlay: "so who's ready for stick concealers that actually hydrate because I can tell you".
