0:00intro problem setup with product A medium shot frames a young woman from the chest up, positioned slightly above her eye line, creating a mild high-angle perspective. She looks upwards with a subtle, questioning smile, holding a vibrant, gradient-colored lip balm (aqua to pink) in her right hand, which is visible at the lower right of the frame. Her blonde hair is pulled back, and she wears a bright blue zip-up hoodie. The background consists of a plain light pink wall with a modern black track light fixture on the ceiling. The lighting is soft and even, suggesting indoor artificial light. Overlaid text in bold white letters reads: 'do you ever feel like your lips...'. The overall color palette is dominated by the blue of her hoodie and the soft pink of the wall, with the colorful lip balm adding a pop of contrast.
0:01product close up refillable mechanism An extreme close-up shot focuses on a pair of hands holding and manipulating the vibrant, gradient-colored lip balm applicator. The hands, belonging to the same female from the previous shot, have dark brown nail polish and are seen twisting the base of the applicator to reveal the white lip balm stick extending from the top. The background is a blurred light pink wall, matching the indoor setting. The lighting is bright and even, highlighting the product detail. Bold white text is overlaid, completing the question: 'HYDRATED?'. The action emphasizes the product's functionality and refillable nature. The focus is entirely on the hands and the product, demonstrating its use.
0:02woman applying lip balm A medium shot captures the young woman from the chest up, in a slightly side profile as she applies the gradient-colored lip balm to her lips. She smiles widely, eyes crinkling with happiness, and looks slightly to her right. Her blonde hair is still pulled back, and she wears the same bright blue zip-up hoodie. The background is the familiar light pink wall with the track lighting on the ceiling. The lighting remains soft and even. Overlaid white text reads: 'I did too before I found'. The scene conveys a sense of relief and satisfaction through her facial expression after using the product.
0:03california ocean view A wide shot frames a picturesque coastal view from a balcony, with the horizon line slightly below the center of the frame. Lush, vibrant pink bougainvillea flowers with green foliage are prominent in the foreground, bordering a dark railing. Beyond the railing, several tall palm trees stand against a clear, brilliant blue sky. In the mid-ground, white houses are visible nestled among greenery, and in the distance, the sparkling blue ocean meets the sky. The scene is bathed in bright, natural sunlight, creating crisp shadows and highlighting the vivid colors. There is no camera movement. Overlaid white text continues the thought: 'Wild's refillable lip balm'. The atmosphere is serene and idyllic, typical of a sunny coastal environment.
0:04motorcycle ride california This is an over-the-shoulder POV shot from behind a female passenger on a motorcycle or scooter, with a male driver in front. The camera is slightly handheld, capturing the movement as they ride down a sunny street. The female passenger has blonde hair tied back and is wearing a brown tank top and denim shorts. The male driver is wearing a plaid shirt and a black baseball cap. To their right, a white pickup truck is parked by the curb. Lush green trees and some residential buildings are visible in the background under a bright blue sky. The lighting is strong, natural sunlight, creating clear shadows. Overlaid white text reiterates: 'Wild's refillable lip balm'. The scene evokes a feeling of carefree summer activity and travel.
0:05car mirror flowers A medium shot focuses on the side mirror of a car as it drives past a vibrant wall covered in pink and white bougainvillea flowers. The car's frame is visible on the bottom left, and the mirror reflects the moving street scene, showing blurred green foliage and sunlight. The wall itself is white, providing a stark contrast to the explosion of colorful flowers. The scene is brightly lit by natural sunlight, casting strong highlights on the foliage. The camera appears to be handheld, capturing the movement from inside the vehicle, with slight shifts in angle. Overlaid white text states: 'Living in California my lips dry out FAST'. This visual metaphor connects the dry environment to the problem of dry lips.
0:06product packaging outdoors A close-up shot features a pair of female hands holding two Wild Natural Lip Balm Refill boxes against a lush, sunny outdoor background of tropical plants, specifically vibrant green foliage and several orange bird-of-paradise flowers in full bloom. The left box is light purple, labeled 'Vanilla Frost', and the right box is bright orange, labeled 'Manuka Honey'. Both boxes have 'Wild Natural Lip Balm Refill' printed on them. The lighting is natural, bright sunlight, illuminating the packaging and the rich colors of the plants. The hands are positioned centrally, showcasing the product variations. The scene highlights the product's natural ingredients and different flavors.
A close-up shot continues against the same outdoor backdrop of lush green plants and orange bird-of-paradise flowers, bathed in bright sunlight. A pair of female hands is shown opening the light purple 'Vanilla Frost' Wild Natural Lip Balm Refill box. The packaging is partially unfolded to reveal a small, cylindrical white lip balm stick being gently removed from inside the box. The focus is sharp on the hands and the product, demonstrating the unboxing experience and the refillable concept. Overlaid white text reads: 'Wild is a 98% natural lip balm'. This scene highlights the product's natural composition and eco-friendly design.
0:08inserting refill into applicator An extreme close-up shot shows a pair of female hands demonstrating the refill process of the lip balm. The left hand holds the vibrant, gradient-colored applicator (aqua to pink) upright. The right hand holds the yellow 'Manuka Honey' lip balm refill stick and carefully inserts it into the top of the applicator. The background remains the same blurred outdoor setting with green foliage and orange bird-of-paradise flowers, brightly lit by natural sunlight. Overlaid white text reads: 'That locks in moisture with vegan waxes and oils'. The scene clearly illustrates the product's refillable design and its key ingredients, emphasizing sustainability and natural components.
0:10demonstrating compostable refills An extreme close-up shot focuses on female hands demonstrating the refillable lip balm mechanism against the same sunny outdoor backdrop of green foliage and bird-of-paradise flowers. The hands first twist up the white lip balm stick from a light blue applicator. Then, the stick is fully retracted, and the top portion of the applicator is removed to reveal the inner empty casing. Finally, the white refill stick is shown being placed back into the casing, emphasizing the ease of replacement. Overlaid white text states: 'The compostable refills make it where I'm not only'. The scene details the product's compostable refill feature, highlighting its environmental benefits.
0:12host with lipbalm and bag A medium shot frames the young woman from the chest up, smiling directly at the camera. She holds the gradient-colored lip balm in her left hand and a white canvas tote bag with 'Jetsetter' embroidered in pink on its side in her right hand. Her blonde hair is pulled back, and she wears a white, textured knit sweater with a zip-up collar. The background is the familiar light pink wall with the track lighting on the ceiling. The lighting is soft and even. Overlaid white text reads: 'Helping my lips'. This scene connects the product to a lifestyle and hints at its benefits, while also featuring another branded item.
0:13product closeup with bag A medium close-up shot captures the young woman, who is slightly turned to her right, holding a light blue Wild lip balm applicator in her right hand and a brown Coach purse in her left hand. The lip balm features an 'Emma Bridgewater' design with small bee illustrations. She looks towards the camera with a gentle smile. She is wearing a light pink cardigan with floral embroidery. The background is the same light pink wall with track lighting. The lighting is soft and even. Overlaid white text reads: 'Made with clean plant-based ingredients'. The scene highlights a special edition product design and its ingredient benefits, connecting it to a stylish accessory.
0:14woman applying lip balm pink cardigan A medium shot captures the young woman from the chest up, applying the light blue Wild lip balm to her lips. She smiles broadly, eyes sparkling with joy, looking slightly to her right. Her blonde hair is pulled back. She is now wearing the light pink cardigan with floral embroidery. The background remains the light pink wall with track lighting. The lighting is soft and even. Overlaid white text reiterates: 'Made with clean plant-based ingredients'. Her happy expression reinforces the positive experience of using the product, emphasizing its quality ingredients.
0:15host with lipbalm and purse cta A medium shot features the young woman from the chest up, smiling confidently and looking directly at the camera. She holds the light blue Wild lip balm in her right hand and the brown Coach purse in her left hand, showcasing both items. Her blonde hair is pulled back, and she wears the same light pink floral-embroidered cardigan. The background is the familiar light pink wall with track lighting. The lighting is soft and even. Overlaid white text reads: 'Trust me you'll want one of these'. This scene acts as a call to action, with her confident expression and presentation of the product encouraging purchase.
0:17product closeup bougainvillea cta An extreme close-up shot focuses on a female hand holding the light blue Wild lip balm applicator against a vibrant outdoor background of brilliant red bougainvillea flowers with green leaves. The lip balm features the 'Emma Bridgewater' bee design. The hand, with dark brown nail polish and a silver ring, holds the product centered in the frame. The background is slightly blurred, emphasizing the sharp detail of the product and the hand. The scene is brightly lit by natural sunlight. Overlaid white text completes the call to action: 'in every bag'. This final shot uses visually appealing natural elements to frame the product, leaving a lasting impression and reinforcing the desire for the item.
