0:00Jordan Nathan talking head intro
A medium shot frames a young adult male speaking, positioned slightly right of center, looking off-camera to his right. He is in a brightly lit, modern kitchen environment with light-colored shelves and kitchenware visible in the blurred background. The lighting is soft and even, suggesting natural light. A text overlay in white serif font appears on the lower right, identifying him as "Jordan Nathan Founder & CEO, Caraway Home". The overall color palette is muted and clean, with the man's olive green shirt contrasting subtly with the white kitchen elements. There is no discernible camera movement; the shot is static.
0:02Bakeware storage rack
A close-up shot focuses on a neatly organized bakeware storage rack, filled with various beige-colored Caraway bakeware pieces. The bakeware items are rectangular and round, featuring a smooth, matte finish. They are vertically stacked within the custom-designed, light grey rack. The background is a white marble countertop with subtle grey veining, reflecting soft, ambient light. The 'Caraway' logo is subtly visible on a grey fabric strap holding some of the bakeware in place. The overall aesthetic is clean, minimal, and functional, emphasizing organization and modern design. The shot is static and well-lit.
0:03Black Friday Sale graphic
The entire screen displays a solid, dark charcoal grey background. Centered on the screen is text in white, elegant serif font. The words "Black Friday" are on the top line, with "Sale" in a larger, more stylized italic font directly below it. The typography is clean and easy to read, standing out prominently against the dark background. The lighting is uniform, as expected for a graphic screen. The mood is clear and direct, announcing a promotional event. There are no other visual elements or camera movements.
0:05Gifting Caraway box under tree
A medium close-up shot captures hands placing a Caraway product box, wrapped with a large red bow, underneath a festive Christmas tree. The box is a light brown cardboard, featuring the 'Caraway' logo. The tree is decorated with warm, glowing lights and various ornaments, creating a cozy holiday ambiance. Several other red and gold wrapped gifts are visible in the foreground, slightly out of focus. The lighting is warm, with soft highlights from the tree lights. A white text overlay "CARAWAY TRULY MAKES" is visible in the bottom left corner. The shot is static, focusing on the act of giving.
0:06Festive kitchen display
A medium shot reveals a festive holiday setting in a modern kitchen. A woman's hands are shown placing a large, red velvet bow onto a Caraway gift box, which is out of frame at the top. The foreground features a beautifully arranged table with various Caraway kitchenware, including a green pot and a white tea kettle. Pine needles, small candles, and clear water glasses adorn the table, creating a warm and inviting atmosphere. The background is softly blurred, highlighting the products. A white text overlay, "THE PERFECT GIFT," is centered at the bottom. The lighting is warm and soft, with a pleasant glow.
0:07Stacked Caraway pans zoom
A tight close-up shot captures the interior of several stacked Caraway frying pans. The pans feature a polished, dark grey stainless steel exterior, reflecting the ambient light, and a smooth, light ceramic interior. The handles are sleek and metallic. The camera executes a slow, deliberate dolly forward movement, slightly zooming in, which emphasizes the quality and compact storage design of the pans. A white text overlay, "WE HAVE SO MANY," appears in the bottom center. The lighting is bright and even, highlighting the metallic sheen and smooth surfaces. The background is out of focus, drawing full attention to the product.
0:08Cooking red onions
An extreme close-up shot from above depicts thinly sliced red onions being sautéed in a light-colored Caraway frying pan. A wooden spatula is actively stirring the onions, which are translucent and slightly caramelized, glistening with oil. The pan's ceramic-like interior is clean and unblemished. The lighting is bright and direct, highlighting the vibrant colors of the onions and the steam rising from them. The white text overlay, "INCREDIBLE PRODUCTS," is positioned in the lower center of the screen, emphasizing the quality of the cooking process. The background is a soft blur, keeping the focus entirely on the food preparation.
0:09Baking food in oven
A close-up shot shows a vibrant dish baking inside a brightly lit oven. A white rectangular baking pan is filled with golden-brown roasted potatoes on the left, bright green asparagus spears in the center, and flaky white fish fillets on the right. The food is perfectly cooked, with a slight char on some edges, suggesting deliciousness. The oven interior is dark, providing a stark contrast to the colorful food. Warm, internal oven lighting illuminates the scene. A white text overlay, "TO BAKEWARE," is positioned at the bottom center, indicating the product category. The camera is static, offering a clear view of the baking process.
0:10Caraway food storage containers
A close-up shot features two sleek Caraway food storage containers on a white marble countertop with subtle grey veining. The containers are light beige or cream-colored with dark grey lids and transparent viewing windows. The one in the foreground is slightly out of focus, while the one behind it is in sharp focus, showing blurred food (possibly cooked vegetables) inside. The design is modern and minimalist, emphasizing clean lines and functionality. The lighting is bright and even, highlighting the smooth surfaces of the containers. A white text overlay, "TO FOOD STORAGE," is placed in the bottom center. The shot is static, showcasing the product's design and purpose.
0:11Caraway pan on stovetop
A medium shot presents a clean, light-colored Caraway frying pan resting on a black gas stovetop. The pan is a soft cream color with a grey interior and a shiny metallic handle. The stovetop has black grates and silver burner caps. The background consists of a white marble backsplash with elegant grey veining, adding a touch of sophistication to the kitchen setting. The lighting is bright and natural, illuminating the pan's smooth surface. A white text overlay, "WE AT CARAWAY," is visible in the bottom left. The camera is static, providing a clear and steady view of the kitchenware in its natural environment.
0:13Organized Caraway pots
A medium close-up shot showcases a set of Caraway pots and pans neatly organized in a vertical storage rack on a white marble countertop. Three cream-colored pots with shiny silver handles are visible, standing upright with their lids possibly inverted or removed. The storage rack is also light-colored, blending seamlessly with the kitchen aesthetic. In the background, a white marble backsplash continues, featuring a modern white electrical outlet. The lighting is bright and even, accentuating the clean lines and organized nature of the kitchenware. A white text overlay, "ARE STRIVING TO CREATE HOMES," is positioned at the bottom. The shot is static, emphasizing the product's design for efficient storage.
0:15Caraway pan and pot (cream)
A medium shot displays a cream-colored Caraway frying pan and a matching pot with a lid, both resting on a black gas stovetop. The pan is in the foreground, with the pot slightly behind it. Both items feature a light grey interior. The stovetop has black grates and dark controls. The background is a crisp white subway tile backsplash, creating a clean and timeless kitchen aesthetic. The lighting is bright and overhead, casting soft shadows that define the shapes of the cookware. A white text overlay, "THAT ARE FREE FROM TOXIC CHEMICALS," is prominently displayed at the bottom. The shot is static, focusing on the pristine appearance of the kitchenware.
0:16Caraway pan and pot (blue)
This medium shot is identical in composition to the previous scene, but the Caraway frying pan and pot have dynamically changed color from cream to a deep, rich navy blue. They remain on the black gas stovetop, against the crisp white subway tile backsplash. The blue color adds a vibrant pop to the clean kitchen setting while maintaining the modern aesthetic. The lighting remains bright and overhead, accentuating the new color and the smooth surfaces of the cookware. A white text overlay, "WE WANT TO CREATE," is displayed at the bottom, conveying a sense of purpose and innovation. The camera remains static, highlighting the color variation.
0:17Caraway tea kettle close-up
A tight close-up shot focuses on a pristine white Caraway tea kettle. The kettle features a sleek, minimalist design with a rounded body and a highly polished, reflective silver handle. The spout mechanism and lid are also silver, creating an elegant contrast with the matte white finish. The background is a soft, light grey blur, ensuring the kettle stands out as the central subject. The lighting is soft and even, emphasizing the smooth texture and subtle curves of the design. A white text overlay, "PRODUCTS THAT ARE BEAUTIFUL," is placed in the bottom center. The shot is static, highlighting the aesthetic appeal of the product.
0:18Placing kettle on stovetop
A close-up shot, viewed from a slightly elevated angle, shows a hand carefully placing a white Caraway tea kettle onto a black gas stovetop burner. The kettle's polished silver handle is prominent. The stovetop features black grates and silver burner caps, with subtle reflections on its surface. The background is softly blurred, keeping the focus on the action and the product. The lighting is bright and clear, highlighting the interaction. A white text overlay, "TO DISPLAY," appears in the bottom center, reinforcing the product's visual appeal. The camera is static, capturing the gentle placement of the kettle.
0:19Oven display close-up
An extreme close-up shot focuses on the intricate details of a modern oven's control panel. The shot captures the various silver knobs with red indicator lines and a digital display screen, which emits a soft blue light. Some text or numbers might be faintly visible on the display, though indistinct. The texture of the stainless steel panel is discernible, with subtle reflections. The background is dark and out of focus, drawing all attention to the control interface. The lighting is ambient, with the blue light from the screen providing a central glow. A white text overlay, "MAKE YOUR LIFE EASIER," is positioned in the bottom center. The shot is static, emphasizing the technology and ease of use.
0:20Placing pot on burner
A close-up shot, viewed from a high angle, captures a dark-colored cooking pot being gently placed onto a silver gas stovetop burner. The pot has a smooth, matte finish. The stovetop's silver-toned surface reflects the ambient light, and the burner grates are clearly visible. The background is softly blurred to maintain focus on the action. The lighting is bright and even, highlighting the contours of the pot and the metallic sheen of the burner. A white text overlay, "AND REALLY ENABLE," is visible in the bottom center, hinting at the convenience of the product. The camera is static, capturing the precision of placing the pot.
0:21Stirring red tomato sauce
An extreme close-up shot captures the vibrant action of a wooden spoon stirring a rich, bubbling red tomato sauce in a light-colored Caraway pot. The sauce is thick and chunky, with visible pieces of tomato and herbs. Steam gently rises from the hot sauce, creating a dynamic and appetizing visual. The pot's interior is clean, and its smooth surface is slightly visible around the edge of the simmering sauce. The lighting is warm and inviting, emphasizing the appetizing qualities of the food. A white text overlay, "A LIFE WELL LIVED," is positioned at the bottom center. The shot is static, immersing the viewer in the cooking process.
0:23Stirring brown stew/soup
An extreme close-up shot, similar to the previous scene, depicts a wooden spoon stirring a hearty, light brown stew or soup in a blue Caraway pot. The liquid is simmering gently, and chunks of ingredients (possibly meat or vegetables) are visible within the cloudy broth. Steam rises visibly, conveying warmth and freshness. The pot's deep blue exterior adds a pop of color, contrasting with the lighter stew. The lighting is natural and even, creating an inviting and wholesome feel. A white text overlay, "WHETHER YOU'RE BUYING," is centered at the bottom. The shot is static, focusing intently on the rich texture and movement within the pot.
0:25Assembling food storage containers
A medium close-up shot captures a person's hands assembling a teal-colored Caraway food storage container on a light-colored countertop. The container has multiple compartments: the bottom layer holds a slice of bread, while the upper layer, with a clear lid, contains potato chips. The hands are carefully aligning and snapping the layers together. In the softly blurred background, a beige plate holds green pickles and a small white bowl of dip, suggesting a meal prep or picnic scenario. The lighting is bright and clean, emphasizing the product's functionality. White text overlay "OR YOUR LOVED ONES CHOOSE CLEAN KITCHENWARE" is displayed at the bottom. The camera is static, focusing on the assembly process.
0:27Organizing kitchen drawer
An overhead shot provides a clear view of a white kitchen drawer being meticulously organized. A person's hands are gently placing small, light grey Caraway food storage containers into custom-fit, grey fabric drawer organizers. Alongside these containers, a matching Caraway bakeware storage rack is also visible within the drawer, holding larger baking sheets. The drawer itself is pristine white. The overall impression is one of extreme neatness and efficiency. The lighting is bright and uniform, highlighting the organized layout. A white text overlay, "THIS HOLIDAY SEASON DURING OUR ONCE A YEAR," is displayed at the bottom. The camera is static, emphasizing the organizational solutions offered by the products.
0:29Cooking cherry tomatoes
An extreme close-up shot from an overhead perspective captures a vibrant mix of red and yellow cherry tomatoes sautéing in a light-colored Caraway frying pan. The tomatoes are glistening with oil and herbs, some beginning to burst. A wooden spoon is actively stirring them, demonstrating the non-stick surface. The pan's light grey ceramic-like interior is clearly visible. The lighting is bright and warm, enhancing the appetizing colors of the ingredients. A white text overlay, "BLACK FRIDAY EVENT Non-Toxic Surface," appears at the bottom. The shot is static, immersing the viewer in the cooking action.
0:30Product feature: Non-Toxic Surface
Building on the previous scene, this extreme close-up maintains focus on the cherry tomatoes still actively cooking and bubbling in the light-colored Caraway frying pan. A wooden spoon continues to stir them. Suddenly, a creamy white, rounded product (possibly a lid or a smaller bowl) enters the frame from the bottom, sliding upwards to partially obscure the cooking pan. This dynamic visual emphasizes a new product feature. The lighting remains bright and warm. The white text overlay, "Non-Toxic Surface," is prominently displayed, highlighting a key benefit of the Caraway kitchenware. The shot features a subtle, upward camera movement or object introduction.
0:31Frying egg, Naturally Non-Stick
A close-up shot showcases a perfectly fried egg with a bright yellow yolk and firm white albumen, cooking in a light grey Caraway frying pan on a gas stovetop. The egg rests smoothly on the pan's non-stick surface, appearing effortless. A blue flame is visible beneath the pan, indicating active cooking. The stovetop grates and burner cap are also visible, slightly out of focus. The lighting is clear and bright, emphasizing the natural colors and the efficiency of the non-stick coating. A white text overlay, "Naturally Non-Stick," is displayed at the bottom, highlighting a core product feature. The camera is static, providing a steady view of the simple, clean cooking process.
0:33Thoughtfully organized storage
A close-up shot from a slightly elevated angle displays several light beige Caraway food storage containers, neatly arranged vertically within a sleek, minimalist storage organizer. The containers feature a distinct rectangular shape with rounded edges, and dark grey lids. The organizer itself is also light-colored, blending seamlessly with the items it holds. The background is a crisp white marble countertop with subtle veining, reflecting bright, ambient light. A white text overlay, "THOUGHTFULLY ORGANIZED," is centered at the bottom, emphasizing the product's design for efficiency and tidiness. The camera is static, showcasing the smart storage solution.
0:34Beautifully designed kitchenware
A medium shot captures a creamy white Caraway pot with a clear glass lid and polished silver handles, resting elegantly on a classic white gas stovetop. The stovetop features black grates and detailed silver controls with red accents. The background is a sophisticated white marble backsplash with prominent green and grey veining, adding a touch of luxury to the kitchen. The lighting is bright and diffused, highlighting the clean lines and refined aesthetics of the pot. A white text overlay, "BEAUTIFULLY DESIGNED," is centered at the bottom, reinforcing the product's visual appeal. The camera is static, presenting a pristine and styled kitchen vignette.
0:35Effortless clean up
An extreme close-up shot focuses on the interior of a dark-colored frying pan as it's being effortlessly cleaned. Water mixed with white soap suds swirls across the smooth, non-stick surface, being gently wiped away by a soft, unseen cloth or sponge. The action highlights the ease of cleaning, leaving no residue. The pan's dark surface provides a strong contrast to the white suds. The lighting is bright and direct, emphasizing the clarity of the water and the cleanliness of the pan. A white text overlay, "WITH EFFORTLESS CLEAN UP," is displayed at the bottom. The shot is static, demonstrating the product's low maintenance.
0:36Jordan Nathan closing remarks
A medium shot shows Jordan Nathan sitting on a wooden chair, positioned slightly off-center to the left, looking directly towards the viewer. He is in a brightly lit, modern kitchen, similar to the first scene, with blurred white shelves and kitchenware in the background. His body is angled slightly, with his hands clasped casually in front of him. The lighting is soft and even, creating a comfortable and approachable atmosphere. A white text overlay, "THIS IS KITCHENWARE FOR A CLEANER FUTURE," is displayed prominently at the bottom. The overall color palette remains clean and muted. The shot is static, allowing the viewer to focus on his message and calm demeanor.
0:39Jordan Nathan close-up
A close-up shot focuses on Jordan Nathan's head and shoulders, looking directly into the camera. His facial expression is serious yet contemplative, conveying sincerity and conviction. The background is a soft, light blur of the modern kitchen, maintaining continuity with previous scenes. The lighting is bright and even, highlighting his features. A white text overlay, "THIS IS CARAWAY," is displayed at the bottom of the screen. The shot is static, providing an intimate and direct connection with the speaker as he delivers his concluding statement, emphasizing the brand's identity.
0:40Caraway logo end card
The screen displays a solid, dark charcoal grey background. Centered on this background is the Caraway logo in crisp white text. The logo features a clean, elegant sans-serif font for "Caraway" with a registered trademark symbol (®) slightly raised to the upper right. The simplicity of the design ensures maximum readability and brand recognition. The lighting is uniform, typical for a graphic display, creating a clean and professional end card. There are no other visual elements or camera movements, providing a clear and final brand statement.
