0:00minimum wage intro The scene opens with a dynamic teal background featuring a subtle geometric pattern and animated white dots resembling falling snow or confetti. Centered prominently is a large white square, acting as a canvas for the main message. The top-left corner displays the "attn:" logo in white, while the top-right features the "amazon" logo, also in white. The primary text, "In Tennessee, the majority of people who'd benefit from a $15 minimum wage are essential or frontline workers.", progressively appears in black, word by word, against the white square. Below the text, an animated illustration of a city skyline in pink and white rises from the bottom of the square, flanked by a light blue acoustic guitar on the left and a darker blue saxophone on the right. Small, yellow musical notes float upwards from the instruments. A source attribution "Source: epi.org | 'WHY THE U.S. NEEDS A $15 MINIMUM WAGE' (2021)" is visible in small white text at the bottom. The overall color palette is dominated by teal, white, pink, and light blue, creating a vibrant yet informative tone. The camera is static.
0:05essential worker chef The scene transitions to a light gray square with a teal overlay, maintaining the animated white dots in the background. A central black circular frame appears, within which a stylized, animated illustration of a chef is depicted in profile, facing right. The chef wears a white chef's hat and coat, with pink-reddish skin tones. He holds two white plates. Around him, various white and yellow kitchen utensils and bubbles float, including a yellow mug, a white spoon, and a white fork. Below this central graphic, the black text "People making our food" appears on the light gray background. The "attn:" logo is in the bottom-left corner and the "amazon" logo in the bottom-right. The source text from the previous scene remains at the very bottom. The lighting is even, highlighting the bright, flat colors of the animation. The camera is static.
0:08essential worker caregiver The scene continues with the light gray square and teal overlay background. The central black circular frame now contains a stylized, animated illustration of a caregiver. The caregiver, with pink-reddish skin tones, is gently tending to a smaller figure, possibly a child or elderly person, whose head is visible. Surrounding them are floating medical-themed objects like a yellow first-aid kit and a blue stethoscope, along with white bubbles. Below the graphic, the black text "caring for our families" appears. The "attn:" and "amazon" logos remain in their respective bottom corners, along with the source text. The bright, flat color palette and even lighting contribute to a caring and supportive mood. The camera is static.
0:11essential worker shopper The scene transitions again, maintaining the light gray square with teal overlay and animated white dots. The central black circular frame now features a stylized, animated illustration of a smiling woman holding a paper shopping bag filled with groceries (visible as pink and white produce). She has pink-reddish skin tones and wears a red top. Floating around her are objects like a yellow banana, a red apple, and white bubbles. Below this, the black text "and selling us necessities" is displayed. The "attn:" and "amazon" logos are still visible in the bottom corners, as is the small source text. The vibrant, flat colors and even lighting create a friendly and approachable atmosphere. The camera is static.
The scene reverts to a full-screen text display within the light gray square, set against the teal background with animated white dots. All character animations are gone. The black text "are among the lowest paid in the Volunteer State." appears, with the words "lowest paid" highlighted by a light gray background rectangle. The "attn:" and "amazon" logos remain in their standard positions, and the source text is still at the bottom. The lighting is uniform, and the color palette is primarily teal, gray, and white, creating a stark and informative presentation. The camera is static.
0:16raise minimum wage impact The scene transitions to a central black circular frame appearing within the light gray square, against the teal background with animated white dots. Inside the circle, a stylized illustration depicts a large crowd of people, shown as pink-reddish figures, with two small yellow-green trees on either side. Above them, a white moon, pink stars, and floating dollar bills (one blue, one yellow) are visible. Below this graphic, the black text "Raising the minimum wage to $15 would help over a million Tennesseans." appears, with "help over a million" highlighted by a light gray background rectangle. The "attn:" and "amazon" logos are in the bottom corners, and the source text is at the bottom. The scene uses a bright, flat color palette with teal, pink, yellow, and white dominating, suggesting hope and positive change. The camera is static.
0:20amazon impact statement The scene transitions to a full-screen text display within the light gray square, against the teal background with animated white dots. All character animations are gone. The black text "Amazon's employees, their families, and communities have seen the impact of a $15 starting wage since 2018." appears, with "the impact of a $15 starting wage" highlighted by a teal background rectangle. The "attn:" and "amazon" logos remain in their standard positions. The lighting is uniform, and the color palette is primarily teal, gray, and white, presenting a clear statement. The camera is static.
The final scene presents a call to action. The central square is now white, against the teal background with animated white dots. The black text "Learn more about their position at AboutAmazon.com/15" is displayed prominently. Below this, "SPONSORED BY" appears in smaller black text, followed by the large, iconic black Amazon smile logo. The "attn:" logo is visible in the bottom-left corner. The lighting is bright and even, and the color scheme remains teal, white, and black, consistent with brand identity, guiding the viewer to further information. The camera is static.
