0:00woman holding box talking
A medium shot captures a young adult woman smiling broadly and holding a light beige and pink 'Happy Birthday' Crumbl cookie box. The box features a cartoon-style pink circular cake with colorful sprinkles and a single candle. White text overlays the bottom right of the screen, stating: 'This is THE perfect birthday gift for all the Crumbl lovers in your life' accompanied by a small cake emoji. The woman, with her dark hair styled in two long braids, wears a dark top and prominent gold hoop earrings. She is positioned slightly to the right of the frame, looking directly at the camera with an open, enthusiastic expression. The background is a softly blurred, light-colored wall with a subtle dark element on the far left. The scene is evenly lit, highlighting her face and the box she presents. She actively speaks, her mouth open in a smile.
0:03crumbl box design zoom
This close-up shot focuses intently on the decorative 'Happy Birthday' design of the Crumbl cookie box. The box surface is divided into a light beige section and a vibrant pink section. On the beige part, a charming illustration of a pink circular cake adorned with multi-colored sprinkles (blue, yellow, green, pink, white) and a white-and-pink striped birthday candle takes center stage. Bold black text spells out 'Happy Birthday' in a cheerful, arching font, with 'Crumbl' written vertically along the pink edge. The camera executes a slow, deliberate pan upwards, gradually revealing more of the 'Happy Birthday' text and the cake illustration. The lighting is soft and diffused, enhancing the inviting, matte texture of the box and its graphics.
0:07cookies in box top down
An overhead, slightly angled close-up provides a tantalizing view inside an open Crumbl cookie box, which has a clean white interior. The frame is filled with a delicious assortment of treats. In the upper left corner, a perfectly round cookie is completely covered with a vibrant, multicolored array of fruity cereal pieces. Below it, another round, light brown cookie is generously drizzled with white icing and topped with a dark, crumbly streusel. Dominating the right side is a small, rectangular loaf cake, lavishly piped with thick, swirled white whipped cream and dusted with fine brown spices, possibly cinnamon or nutmeg. A partial view of a similar crumb-topped cookie is visible at the bottom right. The composition highlights the varied textures and appetizing appearance of the desserts. The lighting is bright and even, making the treats look fresh and enticing against the white background.
0:11woman holding box smiling
This very brief, quick cut shows a medium shot of the woman from the initial scene, holding the 'Happy Birthday' Crumbl cookie box. She is beaming with a wide, open-mouthed smile, her eyes directed towards the camera. Her dark hair is neatly styled in two braids, and she is dressed in a dark top, accessorized with gold hoop earrings. The background remains a soft, out-of-focus light-colored wall. This shot acts as a quick, positive transition, emphasizing her cheerful demeanor before switching to a different visual context.
0:12screen recording ordering process cookies
The scene displays a screen recording of a mobile application interface, specifically the 'Crumbl' cookie ordering page titled 'Select 12 Flavors'. A 'Make This a Gift' toggle option is prominently featured at the top. The screen lists various cookie flavors, including 'Classic Fudge Brownie,' 'New York Cheesecake (Chilled),' 'Martha Stewart's Chocolate Chip Cookie Thins,' and 'Chocolate Tart Cookie (Chilled),' each with its price, calorie count, and interactive quantity selectors (minus, '0', plus). As the recording progresses, the user taps the plus button to increment the quantity of several cookies to '1'. In the bottom right corner of the screen, the woman from earlier scenes is visible, superimposed over the app interface, talking and gesturing animatedly. The app's design is clean, predominantly white and light gray with dark text and colorful product images.
0:16screen recording ordering process gift wrap
This screen recording shows a mobile application interface focused on the 'Select Gift Wrap' options. The title is clearly visible at the top, along with '(+$0.99)' and a description: 'Gift wrap comes with a lovely bow and sticker of your choice'. Below this, four distinct square options are presented: 'No Gift Wrap' (represented by a crossed-out circle on a pink background), 'i love you' (text within a speech bubble), 'happy birthday!' (a pink cake illustration with a candle and 'Happy Birthday' text), and 'thank you' (stylized hands forming a heart shape). During the scene, a black checkmark visibly appears on the 'happy birthday!' option, indicating its selection. The woman, who is the narrator, is again visible in the bottom right corner of the screen, talking and smiling, partially overlaying the app interface. The app maintains a clean aesthetic with white and pink color elements.
0:19hand touching box design
A close-up shot focuses on a hand with meticulously manicured, long, glossy dark brown fingernails. The hand gently touches the 'Happy Birthday' text on the light beige section of the Crumbl cookie box. The clear illustration of the pink circular cake with its colorful sprinkles and a single candle is prominently displayed beneath the text. The lighting is soft and even, meticulously highlighting the texture of the box, the vibrant design, and the subtle details of the hand's well-kept nails. The focus is entirely on the interaction with the product packaging.
0:20hand touching cookies in box
An overhead, slightly angled close-up provides a detailed view inside an open Crumbl cookie box, revealing its delicious contents. A hand with long, dark, polished fingernails is seen gently touching one of the cookies – specifically, the light brown one topped with white icing and dark crumbs, located at the bottom right of the frame. The other distinct cookies, including the one covered in multicolored cereal and the loaf cake with whipped cream, are also clearly visible, creating a tempting display. The interior of the box is white, providing a clean backdrop for the desserts. The scene is illuminated by bright, even lighting, which emphasizes the freshness and appetizing appearance of the cookies and the elegance of the touching hand.
0:21woman holding mini cake blows candle
A medium shot frames the woman as she smiles radiantly, holding a miniature rectangular loaf cake. The cake is generously covered in white frosting and features a single lit red-and-white striped birthday candle, all nestled in a small, dark metal baking pan. She holds the cake up at chest level, looking directly into the camera with an expression of pure joy. Her dark hair is styled in two long braids, and she wears a dark top and gold hoop earrings. The background consists of a softly blurred, light-colored wall with a hint of a dark lamp stand visible on the far right. The scene is evenly lit, illuminating her cheerful face and the festive cake. She leans forward gracefully and blows out the candle, her smile widening further in celebration, creating a heartwarming and conclusive visual.
