0:00harbor freight logo red background
The scene opens on a stark, vibrant red background. Centered prominently in the frame, the words "HARBOR FREIGHT" are displayed in bold, white sans-serif capital letters. Immediately beneath the text, a thick, bright blue horizontal line provides a striking accent. The lighting is even and flat, emphasizing the bright, saturated colors. There are no other elements or shadows visible, creating a clean and impactful brand introduction. The overall color palette is dominated by the strong red, white, and blue, conveying a sense of reliability and strength.
0:01store now open graphic
Against a solid, vibrant red background, bold white text appears. The upper half features the words "STORE NOW OPEN" in large, stacked sans-serif capital letters, with each word on its own line and center-aligned. Below this, slightly smaller but still prominent, is the "HARBOR FREIGHT" logo, identical to the previous scene: white text with a thick blue underline. The composition is clean and symmetrical, using a high-contrast red and white palette with the blue accent from the logo. The lighting remains flat and bright, highlighting the text and brand message. No other visual elements or motion are present, making the message clear and direct.
0:02harbor freight store exterior graphic
The screen is split horizontally. The upper half features a solid, vibrant red background, while the lower half displays a wide-angle shot of the exterior of a Harbor Freight store. The store building is primarily red with a prominent gabled entrance area, and a blue section on the side. The 'Harbor Freight' logo is clearly visible above the main entrance. The parking lot in front is dark asphalt, and lush green trees are visible to the left. The sky above is bright blue with scattered white clouds, suggesting clear daytime weather. Text overlays on the red background read: "America's #1 Tool Store" and "IN DES MOINES" in white, bold sans-serif letters, providing context for the store location. The camera is static, presenting a clear, bright view of the building, blending graphic text with a realistic photograph.
0:05in store aisle automotive
This medium shot is taken from an elevated perspective, looking down a well-stocked aisle within a Harbor Freight store. The aisle is brightly lit by overhead fluorescent lights, casting minimal shadows and providing a clear view of the merchandise. The shelves on both sides are brimming with various tools and equipment, neatly organized in their packaging. The dominant colors are the metallic tones of the tools, the dark gray of the shelving, and the vibrant packaging. A red graphical banner at the top of the frame reads 'HARBOR FREIGHT' and 'Now Open at Pacific Highway and Kent Des Moines Road', accompanied by category text 'AUTOMOTIVE' fading in at the bottom. Two male customers are visible in the foreground, examining products. The atmosphere is functional and focused on practical shopping. The camera remains static, capturing the busy, organized environment.
0:06automotive floor jack
The scene features a dynamic close-up of a sleek, bright red hydraulic floor jack. The jack is positioned on a dark, reflective surface, possibly a garage floor or workbench. The 'DAYTON' brand name is prominently displayed in large, white, distressed-style text on the side of the jack. The wheels of the jack are visible, designed for smooth movement. Lighting comes from above, creating subtle reflections on the glossy red finish and highlighting the metallic components. The top banner with 'HARBOR FREIGHT' and the store address is present, along with the category text 'AUTOMOTIVE' in large white letters at the bottom of the screen. The scene conveys a sense of power and utility associated with automotive tools, with a clean and focused composition. There is a slight, almost imperceptible forward movement or zoom into the jack, emphasizing its detail.
0:08hand tools caliper
This close-up shot focuses on a person's hands operating a measuring caliper. The hands are fair-skinned with short, clean fingernails. The caliper, made of gleaming silver metal, is being used to measure the thickness of a dark, metallic-looking object with a brushed finish. The background is intentionally blurred but appears to be a dark workbench or surface, allowing the tools to stand out. Bright, diffused lighting illuminates the scene, highlighting the precision of the measurement. The top red banner with 'HARBOR FREIGHT' and store location details is visible, and the category text 'HAND TOOLS' appears in white, bold letters at the bottom. The emphasis is on accuracy and the tactile interaction with quality hand tools.
0:10hand tools overhead
The scene presents an overhead, slightly angled close-up view of a collection of hand tools neatly organized within a tool tray. The primary tools visible are a row of shiny chrome wrenches with blue accents and a set of screwdrivers with grey and red handles, precisely arranged in their respective slots. To the left, a digital caliper is also visible. The tool tray is dark, possibly black or dark grey, providing a strong contrast to the metallic tools. The lighting is bright and even, highlighting the clean lines and reflective surfaces of the tools. The upper red banner with 'HARBOR FREIGHT' branding and location information is present, as is the white category text 'HAND TOOLS' at the bottom. The composition emphasizes organization, completeness, and the quality of the tools.
0:12power tools circular saw
This extreme close-up focuses intently on the spinning blade of a 'Bauer' brand circular saw as it actively cuts through a piece of wood. Sawdust particles are visibly flying around the blade, indicating motion and work in progress. The saw's black housing and metallic blade are sharp and clear, while the wood being cut is slightly blurred to emphasize the action. Bright, directional light reflects off the spinning blade, creating a dynamic visual effect. The top red banner with 'HARBOR FREIGHT' and the store address is present, along with the white category text 'POWER TOOLS' at the bottom. The scene captures the raw power and functionality of the tool in a highly detailed manner.
0:14generators predator start up
A medium shot captures a person's hands as they operate a large, red and black 'PREDATOR SUPER QUIET INVERTER 5000' generator, seemingly starting it up. The generator is robust, with prominent wheels, and is situated outdoors on a gravel or dirt surface. The background is blurred, showing soft green foliage and hints of a fence, indicating an outdoor, possibly residential or work site setting. The lighting is natural daylight, bright but not harsh, creating a slightly desaturated, earthy tone. The top red banner with 'HARBOR FREIGHT' and the store address is displayed, and the category text 'GENERATORS' appears in white, bold letters at the bottom. The focus is on the practical use of the generator, highlighting its portability and power.
0:16off road jeep winch
This close-up shot features the rugged front end of a dark green, off-road vehicle, likely a Jeep Wrangler. The vehicle is equipped with a heavy-duty, grey metal off-road bumper and a black winch, clearly labeled 'BADLAND 12000' and 'APEX'. Bright, circular LED headlights and auxiliary yellow fog lights are illuminated, creating a strong contrast against the dark vehicle body. The grille is black with vertical slats, typical of a Jeep. The background is dark and blurred, suggesting a challenging, rugged environment such as a forest or trail. The top red banner with 'HARBOR FREIGHT' and the store address is present, with 'OFF-ROAD' text in white, bold letters at the bottom. The overall impression is one of strength, adventure, and robust performance.
0:19outdoor leaf blower
A dynamic low-angle close-up focuses on the nozzle of a black leaf blower, held by a person whose legs and lower body are visible in the background, out of focus. The blower is angled slightly downwards, and its 'Bauer' brand name is faintly visible on the side. The background is a soft blur of green foliage and bright, sunlit areas, indicating an outdoor, natural setting. The lighting is natural, with soft highlights on the blower's surface. The top red banner with 'HARBOR FREIGHT' and the store address is displayed, and the category text 'OUTDOOR' appears in white, bold letters at the bottom. The scene emphasizes the functionality and power of outdoor equipment, seen from a user's perspective.
0:21welding action
This close-up shot is taken from a unique perspective, looking through the tinted lens of a welding helmet during active welding. Bright, intense blue and white light emanates from the welding arc, creating a striking visual effect with sparks and smoke scattering around. The helmet's lens is predominantly blue, tinting the view, and reflections of the bright arc are visible on its surface. The welder's gloved hand and part of the welding tool are visible in the lower frame, slightly obscured by the activity. The background is dark and smoky, emphasizing the intense, focused process of welding. The top red banner with 'HARBOR FREIGHT' and the store address is present, with the white category text 'WELDING' prominently displayed at the bottom. The scene conveys intense activity, precision, and the protective gear required for the task.
0:23storage tool chest
The scene features a close-up of a person's hands, clad in snug black work gloves, pulling open a drawer of a large, bright blue metal tool chest. The polished chrome handle of the drawer gleams under the bright, even lighting, which highlights the clean, industrial aesthetic of the tool chest. Inside the partially opened drawer, glimpses of red fabric or rags and various tools can be seen, hinting at the organized contents. The background is a mix of blurred tools and equipment, suggesting a workshop or garage environment. The top red banner with 'HARBOR FREIGHT' and the store address is present, along with the white category text 'STORAGE' at the bottom. The scene emphasizes durability, organization, and the practical application of tool storage solutions.
0:25harbor freight logo red background reprise
The scene returns to the vibrant red background. Centered on the screen are the words "HARBOR FREIGHT" in bold, white sans-serif capital letters, with a thick blue horizontal line underneath. The text appears to slightly 'snap' into place or subtly animate, creating a sharp, clean effect. The lighting is even and flat, emphasizing the bright, saturated colors. This is a clean graphic screen designed to reinforce brand identity, utilizing the iconic red, white, and blue palette. No other elements or shadows are present, maintaining a focused and impactful visual.
0:27call to action split screen
The final scene is a static split-screen graphic. The upper half features a solid, vibrant red background with the bold white text, 'Whatever You Do, Do It for Less' in a slightly informal yet strong sans-serif font. Below this, the 'HARBOR FREIGHT' logo (white text with blue underline) is centered. The lower half of the screen is solid white. On this white background, a red rectangular badge with a white border and the words 'NOW OPEN' in white is displayed. Below the badge, in black sans-serif text, is the location information: 'at Pacific Highway and Kent Des Moines Road in' followed by 'DES MOINES' in large, bold black letters. The overall impression is clear, concise, and action-oriented, providing both a value proposition and essential store opening details with high contrast and readability.
