0:00product placement shelf A close-up shot focuses on a hand placing a cylindrical, reddish-brown tin of MUD\WTR Coffee onto a light-colored wooden countertop. The tin is slightly out of focus as it moves into position. In the background, a rustic, light-colored brick wall supports a wooden shelf adorned with a tall white candle in a brass holder, a white vase with decorative cobwebs, and a white, organic-shaped sculpture, creating a warm, slightly eerie ambiance. The text overlay reads 'MUD\WTR just launched'. The lighting is soft and warm, coming from an unseen source above and to the left, casting subtle shadows.
0:01product close up counter A static close-up shot features the MUD\WTR Coffee cylindrical tin prominently displayed on a light wooden countertop. The tin is a rich reddish-brown color, and its white label is clearly legible, detailing 'MUD\WTR Coffee Mushroom Coffee' along with a list of ingredients. The background, slightly out of focus, shows a warm-toned interior with shelves and decorative objects, including candles and white vases, enhancing a cozy, inviting atmosphere. The lighting is soft and even, highlighting the product's details. The text 'a new product' is overlaid on the screen.
0:02product spinning abstract background A dynamic shot shows the MUD\WTR Coffee tin spinning rapidly in mid-air against a striking, abstract background. The background features bold, irregular white brushstrokes or paint marks against a dark gray surface, creating a modern and artistic visual. The tin itself is a reddish-brown cylinder, its label blurring slightly due to the rotation, suggesting motion and energy. The lighting is bright and even, emphasizing the contrast between the product and its graphic backdrop. The text 'and it's...coffee' is overlaid on the screen, adding context to the spinning product.
0:03woman surprised coffee reaction An extreme close-up focuses tightly on a woman's face as she reacts to sipping from a small, white, ribbed ceramic coffee cup. Her expressive brown eyes are wide and surprised, her eyebrows slightly raised. Her lips, painted a soft pink, are pursed into a small 'O' shape, conveying a sense of surprise or mild shock. Her complexion is smooth with subtle makeup, and her long dark eyelashes are prominent. The cup is held near her mouth by manicured fingers. The lighting is soft and natural, illuminating her features evenly. Text overlays appear sequentially: 'If you've been following the brand for a while,' then 'that might seem surprising'.
0:06espresso machine pouring A close-up shot captures an automatic espresso machine actively pouring a stream of rich, dark brown coffee into a small, elegant white cup with a thin gold rim. The cup sits snugly on the machine's drip tray. The espresso machine itself is predominantly cream-colored with shiny silver accents, and a textured, dark gray countertop is visible beneath. The lighting is warm and somewhat dramatic, highlighting the liquid coffee and the metallic sheen of the machine. The text 'This is the company that made' is overlaid on the video, suggesting a narrative context for coffee-making.
0:07hand holding disposable cup A close-up shot presents a hand holding a standard white disposable coffee cup with a matching white plastic lid. The background is a clean, uniform light blue, creating a stark contrast and drawing focus to the cup. The lighting is bright and even, emphasizing the simple form of the cup. The text 'Fuck Your Coffee stickers' is boldly overlaid on the screen, adding a provocative and rebellious tone to the visual of the ordinary coffee cup.
0:09product close up text A close-up shot showcases the MUD\WTR Coffee cylindrical tin, which is rotating slowly to reveal more of its brown surface and white label. The label clearly lists key ingredients like 'Mushroom Coffee', 'Cordyceps', 'Lion's Mane', 'Reishi', 'Chaga', and 'L-theanine', along with nutritional information such as '45mg Caffeine' and '2.25g Mushrooms'. The background is indistinctly blurred, ensuring full attention on the product details. The lighting is bright and soft, enhancing readability. The text 'And now they make one' is displayed on screen, referencing the previous scene's anti-coffee stance.
0:10warehouse office boxes A wide shot captures a large, open-plan industrial-style space with high ceilings and visible ductwork. The room is filled with natural light, illuminating several people who appear to be working or engaged in activities. Some individuals are seated at a long table with cardboard boxes, while more boxes are neatly stacked against a far wall, creating a sense of organized activity. The floor combines polished concrete and a section of artificial green turf. The overall color palette is neutral with browns, grays, and green. The text 'Here's why' is displayed prominently, setting the stage for an explanation.
0:11man working machinery A close-up shot focuses on a man intently engaged in an activity, his head bent over some machinery. He is wearing a blue and white baseball cap and a dark t-shirt, and his face and clothing appear smudged with dirt or dust, suggesting manual labor in an industrial environment. The background is blurred, showing metallic surfaces and parts of machinery. The lighting is practical, illuminating his task. The text 'MUD\WTR' is displayed in the lower part of the frame, identifying the brand context for his work.
0:12woman packing boxes overhead An overhead shot looks down on a woman with light brown hair, wearing a blue long-sleeved top, as she works with cardboard boxes. She is positioned over the boxes, her hands obscured by the frame, but her posture suggests she is packing or organizing items. The background shows more stacks of white and brown cardboard boxes, emphasizing a production or shipping environment. The lighting is bright and ambient, typical of a warehouse. The text 'was founded in 2018' is overlaid, providing a historical detail about the company.
0:13man looking thoughtful A medium shot captures a man from the chest up, positioned slightly to the left of the frame. He is wearing a white baseball cap with the brim slightly cocked and a light blue t-shirt, and his head is turned slightly to his right, looking off into the distance with a thoughtful and calm expression. His short beard is neatly trimmed, and his eyes are a striking blue. The background consists of lush green foliage, suggesting an outdoor or garden setting, which is softly blurred to keep focus on the man. The lighting is bright and natural, indicating daylight. The text 'with a simple idea' is overlaid, adding context to his contemplative pose.
0:14man smelling coffee beans A close-up shot focuses on a man's hands cupping a generous handful of dark roasted coffee beans, bringing them up towards his nose to inhale their aroma. The man's face is partially visible, showing his nose and mouth, suggesting a sensory experience. The coffee beans are dark brown and glossy, filling the frame. The background is a warm, out-of-focus blur of brown and wood tones. The lighting is soft and even, highlighting the texture of the beans and the gesture. The text 'Caffeine is a powerful drug,' is overlaid, setting up a potential problem.
0:15coffee splashing slow motion A striking slow-motion shot captures a white ceramic mug with a distinct black geometric rhinoceros logo, positioned on a dark, rustic wooden surface. The mug is overflowing with coffee, which is dramatically splashing outwards, creating dynamic droplets and a sense of energetic movement. The background features a dark wooden wall with subtle vertical lines, softly blurred to keep focus on the action. The lighting is warm and directional, casting subtle highlights on the splashing liquid. The text overlays sequentially: 'but when it's hidden' and then 'in wild doses,'. The scene uses a sound effect to emphasize the splash.
0:17woman drinking laptop plants A medium shot shows a woman with voluminous blonde curly hair, wearing a light green strappy top, seated in a wicker chair. She is holding a light green cup to her lips, taking a sip, while her other hand rests on an open laptop in front of her. The setting is bright and airy, with large, lush green plants framing the background, creating a calm and natural atmosphere. The lighting is soft and diffused, highlighting the fresh tones. The text 'people tend to overdo it' is overlaid, providing social commentary on coffee consumption.
0:19coffee pouring down drain A close-up, low-angle shot captures a person pouring a steady stream of dark brown coffee from a silver pitcher into a kitchen sink. The liquid flows directly down the drain, symbolizing disposal or rejection. The sink is white with a metallic faucet, and a tiled backsplash is visible. The lighting is bright and natural, highlighting the contrast between the dark coffee and the clean white sink. The text 'back then the brand' is overlaid, setting up a historical context for the brand's early stance.
0:21coffee drip brewing croissant An overhead shot presents a coffee drip brewing setup. A silver gooseneck kettle pours hot water over dark coffee grounds nestled in a white paper filter, which sits atop a brewing cone. Below, coffee drips into a terracotta-colored ceramic cup. A perfectly golden-brown croissant rests on a white plate next to the cup. The entire setup is on a vibrant yellow countertop, creating a bright and appealing scene. The lighting is natural and even. The text 'even ran an ad that said,' is overlaid, continuing the narrative of the brand's past advertising.
0:22coffee splash neon sign A dramatic slow-motion shot features a glossy black ceramic coffee cup on a matching saucer, surrounded by scattered dark roasted coffee beans on a wooden surface. Above the cup, a neon sign, partially blurred, glows brightly with the text 'GOD BLESS YOUR COFFEE'. As the scene progresses, coffee dramatically splashes and overflows from the cup, creating an energetic and attention-grabbing visual. The lighting is dim but highlights the neon sign and the splashing coffee, creating a moody atmosphere. The text 'just disappointed' is overlaid, expressing a sentiment of dissatisfaction.
0:24coffee pouring measuring cup A close-up shot focuses on a dark brown, thick liquid being poured from a silver pitcher into a clear glass measuring cup. The measuring cup has white markings on its side, showing incremental volumes up to 250 ML and 1 cup. The liquid fills the cup steadily, reaching approximately the 100 ML mark. The measuring cup sits on a light wooden surface. The lighting is bright and even, accentuating the clarity of the glass and the richness of the liquid. The text 'So we made something better' is overlaid, introducing the solution to the previously agitated problem.
0:26product held against window A close-up shot shows a hand holding the MUD\WTR Coffee cylindrical tin. The tin is reddish-brown with a white label, clearly visible. It is positioned against a bright, softly blurred background of what appears to be an outdoor scene through a window, suggesting a natural or open environment. The lighting is natural and bright, illuminating the product clearly. The text 'and they did' is overlaid on the screen, affirming the success of their new creation.
0:27modern lounge wide shot A wide shot captures a spacious, modern lounge area with high ceilings and large windows letting in abundant natural light. The room features minimalist decor with light-colored walls and wooden accents. Several people are relaxing in beanbag chairs and on benches. In the foreground, a woman is comfortably lounging on a large gray beanbag chair on a raised wooden platform. Green plants are strategically placed throughout the space, adding a touch of nature. The text 'The original blend' is overlaid, referring to the brand's earlier success.
0:28modern lounge panning A wide shot pans slowly to the right across a modern and airy communal space, similar to an office or café lounge. The room features light-colored walls, high ceilings with visible industrial elements like ductwork and lighting fixtures, and large windows that let in natural light. Various seating arrangements, including minimalist wooden benches and lounge chairs, are occupied by people working on laptops or socializing. Lush green plants are integrated into the decor, enhancing the natural and calming atmosphere. The text 'became one of the fastest' is overlaid, continuing the narrative of brand growth.
0:29mudwtr cart outdoor event A medium shot frames two men working behind a sleek, black 'MUD\WTR' branded mobile cart at an outdoor event. Both men are wearing hats and aprons, actively wiping down the cart's surface. The cart prominently displays 'MUD\WTR' at the top and offers 'OATMILK LATTE ICED $5' on a chalkboard sign below. In the background, a sunny outdoor scene unfolds with a body of water and other people enjoying themselves, creating a lively festival or market atmosphere. The lighting is bright and natural, indicating a clear day. The text 'growing functional beverages in the country' is overlaid, highlighting the brand's success.
0:31grocery store shopping cart A low-angle shot captures the lower bodies of two people standing next to a metal shopping cart in a brightly lit grocery store aisle. One woman is wearing a pink t-shirt and black pants, with a face mask visible. The other person is mostly obscured, but parts of their legs and footwear are visible. The floor is light-colored and clean, and the bottom shelves of store displays are visible in the background. The lighting is uniform and bright. The text 'You can now find it' is overlaid, hinting at wider availability.
0:32grocery store aisle interior A wide, interior shot of a modern, brightly lit grocery store aisle. The floor is clean and expansive, with various product displays and shelves lining the sides. Dominant colors include white, gray, and accents of orange and pink from signage and product packaging. The perspective is from the middle of the aisle, looking towards the back of the store, where the 'ULTA' logo is visible on a department sign. The lighting is even and cool, typical of retail environments. The text 'in Target, Sprouts,' is overlaid, listing retail partners.
0:33product on shelf close up A close-up shot focuses on a black cylindrical tin of 'MUD\WTR RISE Cacao' coffee positioned neatly on a grocery store shelf. The product label, detailing ingredients like 'Masala Chai', 'Cordyceps', 'Reishi', and 'Cinnamon', is clearly legible. To the left, a '12' sticker is visible on the shelf edge. The background is a dark grid pattern, part of the shelving unit. The lighting is bright and direct, highlighting the product. The text 'in Target, Sprouts,' is repeated, reinforcing the retail availability.
0:34product on shelf comparison A wide shot displays a 'MUD\WTR RISE Cacao' cylindrical tin on a grocery store shelf, notably surrounded by brightly colored 'SPF 50 Sport Sunscreen Spray' bottles. The MUD\WTR tin is dark, contrasting with the vibrant orange and pink of the sunscreen bottles, creating a striking visual comparison. The shelf itself is white, with a dark blue backdrop behind the products. The lighting is typical retail bright. The text 'and even Costco' is overlaid, completing the list of retail locations.
0:35hands placing coffee laptop An overhead shot looks down on a pair of hands carefully placing a glass of iced coffee onto a white square coaster. The coaster sits on a clean, white desk next to an open silver laptop, which is actively displaying content on its screen. The overall scene is minimalist and neat, suggesting a focus on work or calm productivity. The lighting is bright and even, highlighting the clean surfaces. The text 'But coffee was never the enemy' is overlaid, introducing a shift in the narrative about coffee's role.
0:36coffee spilling in sink A close-up shot captures a hand vigorously shaking a light pink ceramic mug full of coffee, causing the liquid to spill and foam dramatically into a white kitchen sink. The coffee stains the sink basin, emphasizing a messy or wasteful act. The metallic faucet and white tiled backsplash of the sink are visible in the background. The lighting is bright and focused on the spilling coffee, highlighting the action. The text 'Overconsumption of caffeine was' is overlaid, pinpointing the true problem according to the narrative.
0:38scoop of powdered coffee A close-up shot focuses on a silver spoon lifting a heap of fine, light brown mushroom coffee powder from the open MUD\WTR Coffee tin. The powder appears granular and aromatic. The tin itself is a reddish-brown cylinder, its label partially visible, and it sits on a light wooden surface. The background is softly blurred, keeping attention on the product and the action. The lighting is bright and natural, highlighting the texture of the powder. The text 'so the team took their time' is overlaid, indicating a careful and deliberate product development process.
0:39iced coffee ingredients pour A vibrant close-up shot captures dark brown liquid being poured into a tall, clear glass already filled with ice and a white liquid, likely milk, forming an iced coffee. The surrounding surface is adorned with various natural ingredients: large red reishi mushroom slices, orange cordyceps mushrooms, cinnamon sticks, and a pile of powdered spices, suggesting the components of the drink. The background is a soft, light-colored blur. The lighting is bright and warm, creating an appealing and wholesome aesthetic. The text 'to create a mushroom coffee' is overlaid, introducing the innovative product.
0:41woman drinking mushroom coffee A medium shot frames a woman with voluminous blonde curly hair, wearing a light green strappy top, as she sips from a white, ribbed ceramic mug. She is seated comfortably, possibly on a couch, with a serene and contented expression on her face. The background is a softly blurred, light-toned interior with subtle textures, enhancing a feeling of calm and relaxation. The lighting is soft and warm, illuminating her features gently. The text 'They could stand behind' is overlaid, emphasizing product quality and trust.
0:42couple drinking iced coffee A vibrant medium shot captures a young couple enjoying iced coffee outdoors on a sunny day. They are leaning against a black railing, with lush green trees forming a natural, sun-dappled background. The woman, wearing a light gray zipped hoodie and dark athletic pants, smiles warmly at the man. The man, in a white t-shirt, sips from his iced coffee cup. Both appear relaxed and happy, enjoying their drinks and the pleasant weather. The lighting is bright and natural, creating a cheerful atmosphere. The text 'a mushroom coffee for people who love coffee' is overlaid, targeting a specific audience.
0:44frother mixing coffee An overhead close-up shot focuses on a black frother actively mixing a dark brown liquid in a clear glass. The frother's whisk rapidly agitates the liquid, creating a swirling motion and a thin layer of foam on the surface. The glass is illuminated by warm, directional light, creating bright reflections and highlights on the liquid. The background is a softly blurred light wooden surface. The text 'The result' is overlaid, building anticipation for the product's benefits.
0:46powder in wooden bowl spoon A close-up shot displays a rustic wooden bowl filled with a generous amount of light brown coffee powder. A silver spoon rests within the powder, slightly submerged. A hand with light skin tone is gently holding the bowl, bringing it into focus. The background is a simple, light-colored wooden surface, softly blurred to keep attention on the bowl. The lighting is bright and natural, highlighting the granular texture of the powder. The text 'is a first of its kind blend of organic Swiss Water Decaf Coffee,' is overlaid, detailing the unique ingredients.
0:48coffee beans extreme close up An extreme close-up shot focuses intensely on a collection of dark brown, glossy roasted coffee beans scattered across a light-colored wooden surface. The beans are rich in texture, with visible grooves and varying shades of brown, showcasing their quality. The lighting is bright and direct, enhancing the detail and natural sheen of each bean. The background is simply the wooden surface, allowing the beans to be the sole focus. The text 'and Organic Arabica coffee beans' is overlaid, further elaborating on the blend's ingredients.
0:51woman drinking celestial mug A close-up shot features a woman with long dark hair, wearing a dark green top, as she drinks from a vibrant blue ceramic mug adorned with sparkling gold celestial patterns (stars, moons, constellations). Her eyes are gently closed, and her expression is one of calm enjoyment, suggesting she is savoring the drink. The background is a softly blurred, warm-toned interior, possibly a home setting. The lighting is soft and even, highlighting the intricate design of the mug and her peaceful expression. The text 'It delivers all the body,' is overlaid, starting a description of the coffee's qualities.
0:52woman drinking purple mug A close-up shot captures a woman with long dark hair, wearing a light-colored top, as she drinks from a solid purple ceramic mug. Her eyes are open and her gaze is gentle, with a soft, peaceful smile playing on her lips. She wears a prominent silver ring on her left hand. The background is a soft, dreamy blur of pastel colors, predominantly pink and purple, creating an ethereal and calm atmosphere. The lighting is soft and ambient, with a subtle purple hue, enhancing the tranquil mood. The text 'aroma and richness' is overlaid, continuing the description of the coffee's characteristics.
0:54scooping powder from canister A close-up shot focuses on a hand scooping light brown mushroom coffee powder from the reddish-brown MUD\WTR Coffee tin with a silver spoon. The spoon is filled to the brim with the finely ground powder. The tin's white label, displaying 'MUD\WTR Coffee Mushroom Coffee', is partially visible. The setting appears to be a light wooden countertop or table, softly blurred in the background. The lighting is bright and even, accentuating the texture of the powder. The text 'of a craft cup, with just 45mg of caffeine' is overlaid, highlighting the product's unique caffeine level.
A close-up shot features an empty, clear, double-walled glass cup with a handle, sitting on a textured white surface. The cup has a clean, modern design, with light reflecting off its smooth surface. In the softly blurred background, two small, bright red mushroom-shaped decorative items add a subtle splash of color. The lighting is bright and clean, emphasizing the transparency and simplicity of the cup. The text 'per serving,' is overlaid, continuing the explanation of product details.
0:57traditional coffee cup overhead An overhead shot captures a beautifully ornate, traditional ceramic coffee cup and saucer, filled with rich, dark coffee. The cup features intricate patterns in muted blues, greens, and gold, and a gold rim. It is placed on a delicate white lace tablecloth, which is also adorned with subtle yellow and brown patterns. The overall aesthetic is rich and classic, suggesting a traditional coffee experience. The lighting is soft and diffused, highlighting the details of the cup and tablecloth. The text 'about one third of a typical cup of coffee' is overlaid, providing a comparison of caffeine levels.
A close-up shot shows a steady stream of frothed white milk being poured into a white ceramic cup containing dark coffee, expertly creating intricate latte art. The white foam contrasts beautifully with the rich brown coffee, forming a leaf-like pattern. The cup is held by a hand, suggesting the delicate artistry involved in preparing the drink. The background is a clean, bright white surface, keeping full focus on the latte art. The lighting is bright and even, enhancing the visual appeal. The text 'Each serving includes' is overlaid, transitioning to a discussion of ingredients.
1:41blender mixing mushrooms A close-up shot focuses on a Ninja blender, with its clear pitcher containing a variety of dry ingredients, including pieces of mushrooms, dried spices, and other powders. A hand with light skin tone reaches in to press the 'MEDIUM' button on the blender's base, initiating the mixing process. The blender is black and silver, sitting on a light wooden countertop. In the background, large green plants and brown leather couches are visible, suggesting a modern, comfortable setting. The lighting is bright and even. The text '2250mg of functional Mushrooms' is overlaid, highlighting a key ingredient quantity.
1:44fern leaf close up An extreme close-up shot focuses on a vibrant green fern leaf, displaying its intricate fronds and textured surface. The leaf is a rich, dark green, and the background is a blurred tapestry of similar green foliage and dark shadows, creating a natural, serene environment. The lighting is soft and diffused, highlighting the natural beauty and detail of the plant. The text 'and 125mg of l-theanine' is overlaid, connecting the natural visual to an ingredient in the product.
1:46tea bag steeping green tea A close-up shot captures a tea bag being gently lowered into a clear glass cup of hot water, which gradually begins to infuse and turn a light green color. The tea bag is green with a white string, suspended in the water. In the softly blurred background, slices of toast and a container of butter are visible, suggesting a breakfast setting. The lighting is bright and natural, creating a fresh and calm atmosphere. The text 'The calming compound naturally found in green tea' is overlaid, explaining the origin and benefit of L-theanine.
1:49man enjoying drink outdoors A medium shot captures a man with light brown hair and a beard, wearing a light gray zipped hoodie and black pants. He stands outdoors, holding a cup and looking upwards with a peaceful, serene expression, seemingly enjoying the fresh air and his beverage. The background is filled with dense, lush green trees under a bright sky, creating a vibrant natural setting. The lighting is natural and bright, indicating daylight. The text 'The effect is smooth, focused energy' is overlaid, describing the positive effects of the product.
1:51woman serene beach sunset A close-up profile shot features a woman with long, flowing blonde hair, wearing a white striped top. Her eyes are gently closed, and her face is angled upwards towards the warm glow of a setting sun, suggesting a moment of peace and tranquility on a beach. Her expression is serene and content, with a soft smile. The background is a blurred expanse of sand and sea, bathed in the golden hour light, creating a dreamy and aspirational atmosphere. The lighting is warm and directional, casting a beautiful glow on her skin and hair. The text 'without the jitters or the crash' is overlaid, highlighting the product's gentle energy.
1:54hand holding green cup A close-up shot focuses on a hand holding a light green ceramic cup. The cup has a smooth, matte finish. The background is a softly blurred tapestry of vibrant green foliage, suggesting an outdoor, natural setting. The lighting is bright and natural, emphasizing the organic feel of the scene. The text 'It also contains' is overlaid, signaling the introduction of more product benefits.
1:55woman drinking green cup bikini A close-up shot captures a woman with long dark hair, wearing a white crocheted bikini top and multiple necklaces, as she sips from a light green ceramic cup. Her eyes are closed in apparent enjoyment or contemplation. The background is a lush, blurred expanse of dark green foliage, creating a tropical or natural outdoor setting. The lighting is bright and natural, highlighting her features and the texture of her attire. The text 'antioxidants' is overlaid, detailing one of the product's health benefits.
1:57man smiling drinking white cup A close-up shot features a man with dark, wavy hair and a full beard, wearing a light brown collared shirt, holding a white coffee cup to his lips and smiling broadly at the camera. His eyes are bright and his expression is genuinely happy and excited. The background is a clear, vibrant blue sky, suggesting a bright, sunny outdoor setting. The lighting is bright and natural, illuminating his face and enhancing his cheerful mood. The text 'and prebiotic fiber to support gut' is overlaid, highlighting further health benefits.
