0:00intro and problem setup The scene opens with a medium shot of a young woman speaking directly to the camera, positioned slightly below eye level. She is framed from her chest up, with her curly blonde hair framing her face. The background consists of a light gray wall on the left, transitioning to a brighter, naturally lit area on the right, suggesting a window. A neatly made bed with white and gray striped bedding is partially visible behind her, along with a small, dark-colored fan on the right. Overhead, a plain white ceiling is visible, creating a spacious feel. The lighting is soft and even, likely from natural window light, highlighting her features without harsh shadows. Text overlays include a main title 'HORRIBLE THINGS I'VE DONE THAT I WILL BE TELLING MY KIDS ABOUT' in a serif font and a hashtag '#MalibuCPartner' in the upper right. She gestures with her hands, initially clasping them, then raising them to touch her head, conveying animated storytelling as she recounts her past 'mistakes'. The overall color palette is bright and neutral, dominated by light grays, white, and the creamy yellow of her cardigan, with a soft, inviting atmosphere. The camera remains static throughout this segment.
0:14talking head with visual reference This scene maintains the same medium shot of the young woman speaking directly to the camera. The background and lighting remain consistent with the previous scene, showing the light gray wall, partial bed with striped sheets, and the fan. However, a small square video frame is overlaid in the upper left corner of the screen. This overlay displays a different image or video of a woman with short, curly bangs and a striped blue, yellow, and green sweater, looking into a mirror, illustrating the 'bangs' she is referring to. The main woman glances upwards and to the left, acknowledging the overlaid visual, before returning her gaze to the camera. The text overlays 'HORRIBLE THINGS I'VE DONE THAT I WILL BE TELLING MY KIDS ABOUT' and '#MalibuCPartner' are still present. The color palette is neutral and bright, augmented by the vibrant colors within the picture-in-picture overlay. The camera remains static.
0:16transition to solution The scene continues with a medium shot of the young woman, who is now looking directly into the camera. The background remains consistent with the light gray wall, partial bed with striped sheets, and the fan. The lighting is still soft and natural. She is actively speaking, emphasizing her words with a slight nod and direct eye contact. Her expression shifts from a reflective look to a more confident and engaged demeanor as she transitions from discussing past mistakes to her current routine. The text overlays 'HORRIBLE THINGS I'VE DONE THAT I WILL BE TELLING MY KIDS ABOUT' and '#MalibuCPartner' are still displayed on screen. The overall color palette maintains its bright and neutral tones. The camera is static.
0:18product reveal and introduction The young woman is presented in a medium shot, speaking directly to the camera. The familiar background of the light gray wall, bed, and fan remains visible, bathed in soft, natural light. She smiles broadly and enthusiastically holds up two identical teal-colored bottles, one in each hand, showcasing them to the viewer. The bottles feature a metallic gray cap and white labeling. The text overlay changes to 'Malibu C's Scalp Wellness Shampoo & Conditioner' in a serif font and '#MalibuCPartner' in the upper right. Her expression is bright and inviting as she presents the products, signifying a solution to the previously mentioned problems. The vibrant teal of the bottles introduces a pop of color into the otherwise neutral palette. The camera is static throughout this reveal.
0:23sensory description of product The young woman continues to appear in a medium shot, against the same background of a light gray wall, a bed, and a fan, all bathed in soft, natural window light. She uses expressive hand gestures, moving her hands in front of her to simulate sensations, as she describes the feeling of using the product, comparing it to chewing minty gum. Her facial expressions are lively, conveying the refreshing sensation she's articulating. For a brief moment, she holds a single teal product bottle, reinforcing the product's presence. The text overlays 'Malibu C's Scalp Wellness Shampoo & Conditioner' and '#MalibuCPartner' remain visible. The color palette is primarily neutral with the occasional pop of teal from the bottle. The camera is static.
0:29product benefits demonstration The scene continues with the young woman in a medium shot, framed from her chest up. The background, consisting of a light gray wall, a partial view of a bed with striped bedding, and a fan, is illuminated by soft, natural light from a window. She holds one teal product bottle and gestures towards her scalp, indicating where the shampoo is applied and how it cleanses without over-drying. Her expressions are engaged and informative, reflecting confidence in the product. The text overlays 'Malibu C's Scalp Wellness Shampoo & Conditioner' and '#MalibuCPartner' remain on screen. The prominent teal of the bottle adds a focal point of color against the neutral setting. The camera maintains a static position.
0:34showing hair results The young woman is shown in a medium shot, with the same light gray wall, partial bed, and fan in the background, lit by soft, natural light. She gestures dramatically with both hands, touching and fluffing her curly blonde hair, showcasing its texture and volume. Her expression is one of satisfaction and excitement, conveying the positive impact of the product on her curls. She looks directly at the camera with an open-mouthed expression, emphasizing her message. The text overlays 'Malibu C's Scalp Wellness Shampoo & Conditioner' and '#MalibuCPartner' remain visible. The focus is entirely on her hair and her confident endorsement of the results. The camera remains static.
0:39call to action and product showcase The scene concludes with a medium shot of the young woman speaking directly to the camera, with the same background and lighting as previous scenes. She holds up both teal product bottles again, one in each hand, mirroring the earlier product reveal. Her expression is friendly and confident, reinforcing the call to action. The text overlay changes to 'Shop Malibu C because your hair & scalp deserve it' in a serif font, positioned above the hashtag '#MalibuCPartner' in the upper right. She smiles and delivers a final persuasive statement about the product. The teal bottles are again prominent, drawing attention to the brand. The camera remains static.
