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HookTalking HeadText OverlayFemale PresentHappyConfidentPlayfulProblem SetupUGC StyleFace First FrameCuriosity GapProduct In HandClose-UpExcitedPackaging VisibleOn-Brand Color PaletteSurprisedAgitationSound EffectPattern InterruptFrustratedProblem-FirstTestimonialValue PropositionSolution RevealProduct DemoBenefit-First

Transcript

0:00We all knew I had a shopping problem, but I this one's new.

0:04I mean, it's been happening for months.

0:06I now have a shopping addiction to deodorant.

0:10Get me because they're cute.

0:13Do you think we have an addiction?

0:16I just got these ones.

0:19The point is supposed to be that they're refillable, so you don't have to keep buying new ones.

0:26Yet here I

0:29Please don't have woken up my mural.

0:31This has to tell you something though, because I'm extremely picky with deodorant.

0:35For years, I was wearing Nate's men's deodorant because it was the only one that worked.

0:40Like I would try the whole like clean and girls and delicious smelling deodorants that everyone talked about, and I was like, this is doing nothing. Like I still I stink 15 seconds later, so instead I smell like a man.

0:53And then I found these.

0:54I just got these, I got these a couple weeks ago.

0:57But they're tiny deodorants, they look like chopstick, they're tiny deodorant and I just keep one in like my purse or my ro diaper bag.

1:04This is going to be heaven sent during summertime.

1:08Just looks like you're putting Chapstick in your pits, but you're not.

Text on Screen

0:01we all knew I had

0:02but

0:03but I this one's new

0:04I mean it's been

0:05happening

0:06I now have a shopping

0:07addiction to deodorant

0:11get me

0:12because they're cute

0:15do you think we have

0:16an addiction

0:17I just got these ones

0:20the point

0:21is supposed to be that they're refillable

0:24so you don't have to keep buying new ones

0:26yet here I

0:29please don't have woken up Monroe

0:32this has to tell you something

0:33because

0:34because I'm extremely picky with deodorant

0:35for years

0:37for years I was wearing

0:38Nate's men's deodorant

0:39because it was the only one that worked.

0:41like I would try the whole

0:42like clean and girls

0:44and delicious smelling deodorants

0:46that everyone talked about

0:47and I was like this is doing nothing.

0:49like I still

0:50like I still I think 15 seconds later.

0:52so instead I smelled like a man

0:54and then I found these.

0:55I just got these

0:56I got these a couple weeks ago.

0:58but they're tiny deodorants

0:59they look like Chapstick.

1:00they're tiny deodorant and I

1:02just keep one in like my purse or my rose diaper bag.

1:04this is going to be heaven sent

1:06during summertime

1:08just looks like you're putting Chapstick in your pits.

Scenes (6)

0:00intro problem setup

A young adult female is framed in a medium close-up, standing in what appears to be a brightly lit, minimalist bathroom. The background is a plain white wall with subtle texture, featuring a rectangular window on the left side and a white bathtub partially visible beneath it. The lighting is soft and even, suggesting overhead or diffused natural light, creating a clean and airy atmosphere. She initially points her index finger upwards, then directly at the camera with a playful, self-aware smile, implying a shared secret or a confession. She then lowers her hand and shrugs. Text overlays appear sequentially: 'we all knew I had', 'but', 'this one's new', and 'I now have a shopping addiction to deodorant'. Her facial expressions and gestures are lighthearted and engaging, setting a casual and relatable tone.

0:10product reveal tease

The young adult female from the previous scene continues to address the camera in the same brightly lit bathroom, maintaining a medium close-up shot. Her expression is a mix of playful embarrassment and anticipation. She looks down and slightly to her right, as if reaching for an item just out of frame, subtly hinting at what she's about to reveal. The background remains the plain white wall with the window and bathtub. The lighting continues to be bright and even. The text overlay 'get me because they're cute' flashes on screen, further building curiosity before the actual product display.

0:13product display close up

The camera shifts to a tighter close-up, focusing on the woman's face and the products she holds. She beams a wide, joyful smile directly at the camera, showcasing five distinct, colorful cylindrical deodorant cases. The cases vary in color and design: one is mint green, another cream with small yellow bee patterns, a third white with red bow patterns, a fourth iridescent purple, blue, and gold, and the last is deep pink with small red hearts. She holds them symmetrically with both hands, close to her chest. Bright, even lighting highlights the details of the products and her happy expression. Text overlays appear: 'do you think we have an addiction?' and 'I just got these ones'. She slightly shifts the cases, revealing the 'Wild' brand name on one of the iridescent cases.

0:19problem agitation refillable irony

The scene reverts to a medium close-up of the young adult female in the same bathroom, holding the five colorful deodorant cases. She looks from the products to the camera, explaining their refillable nature. The text overlay 'the point is supposed to be that they're refillable so you don't have to keep buying new ones' appears. As she humorously delivers the line 'yet here I', she accidentally loses her grip, and the deodorants spectacularly tumble out of her hands, clattering loudly as they fall out of frame. Her expression transitions from playful to startled, with wide eyes and a concerned upward glance. The text overlay changes to 'please don't have woken up my mom', capturing her momentary panic. The overall lighting remains bright and even.

0:31personal story deodorant struggle

The young adult female is shown in a medium close-up, still in the brightly lit bathroom. She holds the collection of Wild deodorants and speaks directly to the camera with an earnest yet slightly exasperated expression, sharing her personal history and difficulty in finding an effective deodorant. She uses various hand gestures to emphasize her points, even pointing directly to one of the deodorants she holds, as if to say 'this was my previous life'. The background remains consistent with the white wall, window, and bathtub. Text overlays appear: 'this has to tell you something though because I'm extremely picky with deodorant', 'for years I was wearing Nate's men's deodorant because it was the only one that worked', 'like I would try the whole like clean and girl's and delicious smelling deodorants that everyone talked about and I was like this is doing nothing. Like I still I stink 15 seconds later. So instead I smelled like a man.' Her tone is a mix of frustration and humor, making her story relatable.

0:49mini deodorant solution reveal

The scene maintains a medium close-up of the young adult female in the bathroom. Her expression is now purely enthusiastic and excited as she introduces a new product. She brings two smaller, white cylindrical deodorants into frame, holding one in each hand. These 'mini' deodorants are shown closely, resembling large lip balm sticks, and she points out the 'Wild Deodorant' branding on one. She gestures animatedly, holding the two mini deodorants up high in a triumphant manner, then brings them down to demonstrate their compact size and practical use, emphasizing their portability. Text overlays appear progressively: 'and then I found these', 'I just got these I got these a couple weeks ago', 'but they're tiny deodorants they look like chapsticks they're tiny deodorant and I just keep one in like my purse or my road's diaper bag', and finally 'this is going to be heaven sent during summertime just looks like you're putting Chapstick in your pits'. The demonstration includes her miming applying the product, reinforcing the ease of use. The lighting remains bright and consistent.

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