0:00woman walking in party aisle A medium shot shows a woman walking down a brightly lit aisle in a Michaels craft store, pushing a red shopping cart. The camera follows her from behind. Overhead, a large blue and white sign reads 'The Party Shop at Michaels' with decorative green star and red balloon icons. The aisle is lined with shelves displaying various party supplies, predominantly in light colors and metallics. The lighting is bright and even, typical of a retail environment, with fluorescent lights visible on the ceiling. The overall color palette is light and clean, with pops of color from the party decor. A prominent text overlay reads 'NOW OPEN! The Party Shop at Michaels' with a party popper and red balloon emoji.
0:02party supplies shelf closeup 1 A close-up shot focuses on a section of a retail shelf filled with various party supplies. The background is a white pegboard. The products include stacks of paper plates, cups, and napkins in pastel pink, white, and gold colors. Some items are packaged in clear plastic. The lighting is bright and uniform, highlighting the products. The overall atmosphere is clean and organized, showcasing the variety of items available. A white text overlay at the top reads '100s of new supplies starting at $.99 (plus thousands online!)'.
0:02party supplies shelf closeup 2 This close-up shot continues to showcase a variety of party supplies on a retail shelf, similar to the previous scene but with different product types and colors. The background remains a white pegboard. Items include patterned paper plates (black and white checkered, blue patterns), solid-colored cups, and various decorative accessories. The colors are slightly more diverse, including shades of blue and black. The bright, even lighting emphasizes the newness and quality of the products. The same white text overlay '100s of new supplies starting at $.99 (plus thousands online!)' is present at the top of the frame.
0:03hand picking balloon bouquet A medium close-up shot focuses on a hand reaching into the frame to pick up a packaged balloon bouquet. The packaging features an illustration of a teddy bear and balloons in green and brown gingham patterns. The background is a white pegboard shelf displaying more party items. The lighting is bright, casting soft shadows. The action is deliberate, highlighting the specific product. The same white text overlay '100s of new supplies starting at $.99 (plus thousands online!)' remains at the top, reinforcing the product's value. The color palette is soft with the pastel tones of the packaging and surrounding products.
0:04hand picking napkins A medium close-up shot shows a hand picking up a package of pink napkins from a retail shelf. The napkins are adorned with a stylish illustration of a cocktail glass with a cherry and a ribbon. The background is a white pegboard displaying various other party napkins and small items. The lighting is bright and direct, clearly showing the product details. The action is smooth and deliberate. The white text overlay '100s of new supplies starting at $.99 (plus thousands online!)' is still visible at the top, emphasizing the product range and price point. The color scheme is dominated by pink and white, with the metallic gold accents from the napkin design.
0:05adding plates to cart A medium close-up shot captures a hand placing a package of clear plastic 'Celebrate It' plates into a bright red Michaels shopping cart. The plates are round and come in a stack, still wrapped in their original packaging. The cart's black metal frame is visible. In the background, out of focus, are more shelves with various party supplies. The lighting is bright, consistent with an indoor retail store. The action is quick and efficient, simulating a shopping experience. A white text overlay at the top states 'Grab all your party must-haves' along with a sparkling emoji. The predominant colors are red from the cart, clear plastic of the plates, and the muted background of the store aisles.
0:06adding balloons to cart A medium close-up shot focuses on a hand placing several packages of foil balloons into a red Michaels shopping cart. The balloons include large gold 'Happy Birthday' letters, a black foil balloon, and small gold star-shaped balloons. The background shows more party supply shelves, slightly out of focus. The lighting is bright and even. The action demonstrates the variety of party items available. The white text overlay 'Grab all your party must-haves' with a sparkling emoji persists, encouraging viewers to shop. The metallic gold of the balloons and the bright red of the cart provide key color accents.
0:07adding candles to cart This medium close-up shot shows a hand placing a package of 'HAPPY BIRTHDAY' letter candles, which are gold-colored, into the red Michaels shopping cart. The focus is on the product and the hand, with the cart's interior visible. The background consists of blurred retail shelves. The bright store lighting illuminates the scene. The action is quick, completing the addition of another party item to the cart. The text overlay 'Grab all your party must-haves' with a sparkling emoji continues to be displayed, urging viewers to gather their party essentials. The golden candles stand out against the red cart and the muted background.
0:08adding tablecloths to cart A medium close-up shot captures a hand placing two packaged tablecloths, one black and one gold, into the red Michaels shopping cart. The products are clearly visible as they are positioned in the cart. The background of retail shelves is blurred, maintaining focus on the action. Bright, overhead store lighting ensures clear visibility of the items. The swift action completes the collection of party supplies. The text overlay 'Grab all your party must-haves' with a sparkling emoji remains at the top, reiterating the call to gather necessary party items. The contrasting black and gold tablecloths add visual interest to the red cart.
0:09woman walking towards balloon bar A medium shot tracks the woman from an earlier scene, seen from behind, pushing her red Michaels shopping cart down another brightly lit aisle. She is walking towards a section marked 'Don't forget the Balloons!' with an archway and various festive elements. The store's interior is visible, with shelves of products receding into the distance and overhead fluorescent lighting. The color palette is bright and varied due to the different products on display, with the prominent blue sign for the balloon section. A white text overlay 'And choose from over 700 balloon styles!' is displayed at the top, along with a red heart emoji.
0:11balloon bar wide shot A wide shot displays the 'Balloon Bar' area within the Michaels store. A large, ornate white latticework archway frames the section, with the words 'Balloon Bar' prominently integrated into its design. Beneath the arch, numerous balloons in various shapes and colors (including blue, silver, black, and red) are displayed, along with foil balloons featuring popular characters. Shelves packed with balloon accessories and cards are visible below the display. The store's bright overhead lighting illuminates the area. The scene conveys a sense of abundance and festivity. The white text overlay 'And choose from over 700 balloon styles!' with a red heart emoji is present at the top.
0:12happy birthday balloons closeup A close-up shot focuses on a vibrant cluster of 'Happy Birthday' balloons. The arrangement includes a large, clear bubble balloon with black 'HAPPY BIRTHDAY' text and metallic confetti inside, a white balloon with gold 'Happy Birthday' script, and solid black and gold balloons. The balloons are tethered together, creating a festive bouquet. The background is a slightly blurred interior of the Michaels store, suggesting other products. The lighting is bright and even. The colors are predominantly black, gold, and white, conveying a sense of celebration. A white text overlay 'Buy online and schedule in-store pick up!' with a shopping cart emoji is at the top of the frame.
0:13woman exiting store with balloons A wide shot from an exterior perspective shows a woman walking out of a Michaels store on a sunny day. She is holding a cluster of balloons (black, gold, and white 'Happy Birthday' balloons) in one hand and a red Michaels shopping bag in the other. The Michaels storefront, with its prominent pink 'Michaels' logo above the entrance, is clearly visible. The architecture features stone columns and dark windows, flanked by flowering pink trees. The ground is a paved parking lot with yellow lines. The lighting is natural and bright from the sun. The scene exudes a feeling of accomplishment and satisfaction after shopping. A white text overlay 'Shop now!' is displayed at the top, serving as a final call to action.
