0:00woman holding container intro
The scene opens with a medium shot of a woman in a modern kitchen. She is holding a rectangular, off-white Caraway food storage container with a matching lid in both hands, presenting it towards the camera. Her mouth is open as if speaking energetically, conveying excitement. The background shows a clean, contemporary kitchen with white cabinets, light-colored countertops, and stainless steel appliances, including a range hood and a stove in the distance. To the left, a small white bowl filled with brown, granular food items (likely nuts or granola) is visible on the countertop, along with a grey organizer unit containing other Caraway containers. The lighting is bright and even, casting minimal shadows. The dominant colors are blues and whites from her sweater, the neutral tones of the kitchen, and the cream/grey of the Caraway products. A text overlay at the bottom reads: "WHAT A GREAT HOLIDAY GIFT".
0:01caraway container lids close up
This close-up shot focuses on several Caraway food storage container lids. The lids are off-white with clear, light grey inserts. The 'Caraway' logo is subtly visible in a slightly darker grey on the clear portion of one of the lids. The containers are nested or stacked, indicating a thoughtful design for storage. The background is a soft, blurred grey, suggesting a countertop or surface. The lighting is bright and clean, highlighting the smooth texture of the lids. The dominant colors are neutral tones of off-white and light grey, emphasizing the minimalist aesthetic of the product. The text overlay reads: "THEY HOLD UP THEY DON'T SCRATCH".
0:03woman holding tray nuts
The scene shows a medium shot of the woman holding a light grey rectangular baking tray filled with a mixture of nuts, seeds, and what appears to be granola. She holds the tray out in front of her, slightly to her left, looking down at the contents with an impressed expression. A folded light green fabric square, possibly a kitchen towel, rests on the tray amongst the food. The background consists of white kitchen cabinets and a glimpse of a wooden door or wall panel. The lighting is bright and even. The warm browns and beiges of the nuts contrast with the grey tray and the blue of her sweater. A text overlay reads: "OH MY GOD LOOK".
0:04baking tray nuts close up
This close-up shot focuses on the grey rectangular baking tray, filled with a delicious-looking mixture of roasted nuts, including almonds, cashews, and what appears to be peanuts, alongside granola or toasted oats. A neatly folded, light green fabric square is placed on top of the mixture. The surface of the nuts shows some caramelized bits, suggesting they were recently baked or roasted. The background is blurred, showing hints of the woman's blue and navy striped sweater. The lighting is bright, emphasizing the texture and warm tones of the food. The dominant colors are the earthy browns, reds, and beiges of the nuts, contrasted with the light grey of the tray and the soft green towel. A text overlay states: "LOOK AT THE GORGEOUSNESS".
0:06woman with caraway set talking 1
A medium shot captures the woman leaning forward slightly over a kitchen countertop, resting her forearms on the surface. In front of her is a neatly organized set of Caraway food storage and bakeware, arranged within modular grey fabric organizers. The set includes various sizes and shapes of off-white and light grey ceramic containers, some with clear lids, and larger rectangular baking sheets. The background reveals a modern kitchen with white cabinetry, stainless steel appliances, and a red knob on the stove. The lighting is bright and natural, illuminating the scene without harsh shadows. The overall color palette is clean and neutral, with the blue of her top providing a pop of color against the white and grey of the kitchen and products. Her expression is engaging and friendly. The text overlay reads: "CARAWAY ALL DAY EVERYDAY".
0:08woman explaining granola storage
The scene features a medium shot of the woman in her kitchen, first holding a glass jar filled with brown, granular ingredients, then placing it down. She then holds the same grey rectangular baking tray of nuts and granola as seen previously, presenting it to the camera. Her expression is lively and instructional. The kitchen background is consistent with previous shots, featuring white cabinets and light countertops. The lighting is bright and even. The composition emphasizes her interaction with the food and the tray, explaining the next step. The text overlay reads: "LET'S MAKE SOME SUPERMODEL GRANOLA. I'M GONNA LET THEM COOL OFF AND THEN WE'RE GONNA STORE THEM."
0:12pouring nuts into container sink
This overhead shot captures a pair of hands, with manicured nails, carefully pouring the roasted nut and granola mixture from the light grey rectangular baking tray into a smaller, off-white Caraway food storage container. The pouring takes place over a modern stainless steel kitchen sink, which has a grid rack at the bottom and a black sponge holder with a black spatula visible. The faucet is a sleek, silver design. The background includes a marble-patterned countertop. The lighting is direct and bright, clearly showing the texture of the nuts and the clean surfaces. The dominant colors are the warm browns of the nuts, the cool grey of the tray and sink, and the crisp white of the container. A text overlay reads: "STORE THEM".
0:14woman shaking filled container
A medium close-up shot features the woman holding a smaller, off-white Caraway food storage container, now filled with the nut and granola mixture. She holds it up to the camera and shakes it gently, demonstrating how the contents settle. Her head is slightly tilted, and she looks directly at the camera with a slight smile. The background is blurred, showing hints of the modern kitchen environment with light cabinetry and countertops, and what appears to be greenery outside a window. The lighting is soft and even. The warm tones of the nuts are visible through the container's clear lid, contrasting with the neutral color of the container itself and her blue striped top.
0:15woman showing clean baking tray
The scene shows a medium shot of the woman holding a clean, light grey rectangular Caraway baking sheet directly towards the camera. The tray is visibly wet with water droplets, highlighting its non-stick and easy-to-clean properties. She holds it with both hands, presenting it proudly. Her facial expression shifts from a neutral presentation to a wide, almost exaggerated smile showing her teeth, emphasizing her point about cleanliness. The background reveals a modern kitchen with a window looking out onto lush greenery, suggesting an outdoor space, and a hanging decorative element in the distance. The lighting is bright and natural. The cool grey of the tray, speckled with water droplets, is the main focus, contrasted with the blue of her top. Text overlays appear: "CLEAN AS THE MINUTE I GOT IT. I DON'T LIKE ANY STAINS ON MY COOKWARE."
0:19woman with caraway set talking 2
A medium shot captures the woman leaning forward slightly over a kitchen countertop, resting her forearms on the surface. In front of her is the neatly organized set of Caraway food storage and bakeware, arranged within modular grey fabric organizers. The set includes various sizes and shapes of off-white and light grey ceramic containers, some with clear lids, and larger rectangular baking sheets. The background reveals a modern kitchen with white cabinetry, stainless steel appliances, and a red knob on the stove. The lighting is bright and natural, illuminating the scene without harsh shadows. The overall color palette is clean and neutral, with the blue of her top providing a pop of color against the white and grey of the kitchen and products. Her expression is engaging and friendly. The text overlay reads: "IT'S QUIET LUXURY BUT I'M GONNA BE LOUD ABOUT IT."
0:22woman showing ceramic container
The scene shows a medium shot of the woman holding up a rectangular, off-white Caraway ceramic container, first showing the inside, then flipping it over to show the outside, and finally demonstrating removing its clear lid. She holds the container at eye level, close to her face, to emphasize its features. The background is her modern kitchen with white cabinets and the Caraway storage set visible on the countertop below. The lighting is bright and even. The neutral tones of the container (off-white exterior, light grey interior) are prominent against her blue striped top. Her movements are deliberate and demonstrative, showcasing the product's design and functionality. The text overlay states: "THESE ARE CERAMIC YOU CAN BAKE IN THESE YOU CAN FREEZE IN THESE JUST DON'T BAKE THE LIDS."
0:27caraway container lids close up 2
This close-up shot mirrors an earlier scene, focusing on several Caraway food storage container lids. The lids are off-white with clear, light grey inserts. The 'Caraway' logo is subtly visible in a slightly darker grey on the clear portion of one of the lids. The containers are nested or stacked, indicating a thoughtful design for storage. The background is a soft, blurred grey, suggesting a countertop or surface. The lighting is bright and clean, highlighting the smooth texture of the lids. The dominant colors are neutral tones of off-white and light grey, emphasizing the minimalist aesthetic of the product. The text overlay reads: "THEY LOOK GORGEOUS".
0:28nested containers drawer overhead
An overhead shot shows a drawer filled with various Caraway food storage containers, neatly nested and stacked. The containers are in shades of off-white, light grey, and a terracotta red, suggesting a range of sizes and materials. Some have clear lids, while others are solid. They are organized efficiently, demonstrating the space-saving design. The drawer itself appears to be a light wood or laminate, with some bamboo cutting boards visible in the background, further emphasizing kitchen organization. The lighting is bright and overhead, casting soft shadows and highlighting the clean lines of the containers. The color palette is neutral and earthy, with the pop of red adding warmth. The text overlay reiterates: "THEY LOOK GORGEOUS THEY DON'T HAVE SKETCHY CHEMICALS."
0:30woman showing organizer straps
A medium shot captures the woman interacting with the Caraway bakeware organizer set on her kitchen countertop. She points to and then pulls out a large grey fabric organizer that holds several baking sheets, showcasing the integrated strap that keeps them secure. Her movements are clear and demonstrative. The background shows her modern kitchen with white cabinets and stainless steel appliances. The lighting is bright and even. The neutral grey of the organizers and baking sheets contrasts with her blue striped top. She looks directly at the camera, explaining the feature. The text overlay reads: "THESE HAVE STRAPS BUCKLE UP YOU'RE MOVING FROM ONE HOUSE TO ANOTHER DON'T WORRY WE GOT YOU."
0:35woman with caraway set talking 3
The final scene presents a medium shot of the woman leaning forward slightly over a kitchen countertop, resting her forearms on the surface. In front of her is the neatly organized set of Caraway food storage and bakeware, arranged within modular grey fabric organizers, as seen in previous shots. The background reveals a modern kitchen with white cabinetry, stainless steel appliances, and a red knob on the stove. The lighting is bright and natural, illuminating the scene without harsh shadows. The overall color palette is clean and neutral, with the blue of her top providing a pop of color against the white and grey of the kitchen and products. Her expression is engaging and friendly. The text overlay reads: "WHO'S READY TO UPGRADE THEIR KITCHEN BLACK FRIDAY SALE NOW."
