0:00woman on couch thinking
The scene opens with a medium shot of a young woman seated on a beige, plush sofa in what appears to be a living room or open-concept kitchen area. The background features warm-toned wooden kitchen cabinets, stainless steel appliances, and a window with natural light filtering in. Several potted plants add a touch of greenery to the space, contributing to a cozy and inviting atmosphere. The lighting is soft and warm, highlighting the woman's face. Initially, she is looking slightly upwards and to the right with a contemplative expression, her right index finger gently touching her cheek as if deep in thought. She then transitions to a bright, engaging smile, holding up a white 'Pura Smart Fragrance Diffuser' box towards the camera. The dominant colors are warm browns, beige, and natural greens from the plants. On-screen text appears, first stating 'Blanking on gift ideas for the holidays' and then 'don't worry Pura's got you'.
0:03woman in kitchen presenting diffuser
This scene is a medium shot of the same young woman, now standing in a bright, modern kitchen. The background features light wooden cabinets, a stainless steel microwave, and a dark countertop. Natural light illuminates the scene, giving it a fresh and clean feel. She is smiling broadly and confidently, holding the white Pura Smart Fragrance Diffuser box at chest level, with a few smaller, colorful scent refill boxes stacked on top of it. She slightly sways her body, engaging with the camera. The overall color palette remains warm, with the wooden tones and the contrasting white and dark colors of the products. On-screen text reads 'with endless scents from some of your favorite brands'.
0:05close up scent refills
A close-up shot focuses on the woman's hands as they hold two small, rectangular Pura scent refill boxes. One box is white with green accents, labeled 'Fraser Fir,' and the other is a reddish-brown with gold text, labeled 'Apotheke Bitter Cherry.' The background is blurred, showing the same warm-toned kitchen cabinets and countertop. The lighting is bright and even, highlighting the details of the product packaging. The hands move slightly, presenting the boxes clearly to the camera. On-screen text reads 'Pura's made it easy to make my home smell like a warm'.
0:06woman presenting scents
The scene returns to a medium shot of the woman in the kitchen, smiling brightly. She holds one small rectangular scent refill box in each hand, presenting them outwards. One box is pink and labeled 'Cinnamon Woods,' and the other is a deeper maroon, labeled 'Apotheke Bitter Cherry.' The kitchen background with wooden cabinets and stainless steel appliances is visible, providing context to the home setting. The lighting remains warm and inviting, complementing the product's aesthetic. She maintains direct eye contact with the camera, exuding warmth and excitement. On-screen text completes the previous thought: 'Christmas cabin'.
0:08woman presenting diffuser again
The scene is a medium shot of the woman back in the kitchen, smiling and holding the Pura Smart Fragrance Diffuser box at her waist level. She gestures slightly with her hands, framing the box. The background remains the same warm-toned kitchen with wooden cabinets and stainless steel appliances. The natural lighting highlights her expressive face and the product. She appears pleased and confident as she presents the item. On-screen text states 'the only scent I love more than my home right now'.
0:09product display close up
A close-up shot of the white Pura Smart Fragrance Diffuser box along with several smaller rectangular scent refill boxes (maroon, pink, green) arranged on a speckled light brown countertop. The lighting is even and bright, emphasizing the product details and packaging. The background is slightly blurred, hinting at a domestic kitchen setting. The products are neatly displayed, suggesting organization and variety. The on-screen text reads 'the smell of something free'.
0:11overhead product arrangement
An overhead shot looking down at a dark brown wooden tabletop. In the center, a white Pura Smart Fragrance Diffuser box is prominent. Arranged around it are three smaller Pura scent refill boxes: a dark pink 'Anthropologie Leather & Leaves', a light brown 'Studio McGee Cardamom Blossom', and a white/green 'Fraser Fir'. A hand reaches into the frame from the right and places another white/green scent box next to the existing ones. In the background, slightly out of focus, is a clear glass vase with several vibrant pink peonies. The lighting is soft and natural, illuminating the products and the wooden surface. On-screen text first displays 'the smell of something free' and then transitions to 'and you can get your first Pura free'.
0:13hands holding diffuser box
A close-up shot features two hands gently holding the white Pura Smart Fragrance Diffuser box. The box is square and sleek, with the 'pura' logo and 'Smart Fragrance Diffuser' text clearly visible, along with 'Works with Amazon Alexa' and 'Works with Google Assistant' badges. The background is a warm, dark brown wooden surface. The lighting is soft and even, highlighting the clean design of the product packaging. On-screen text states 'when you subscribe for 12 months'.
0:15opening diffuser box
A close-up shot shows two hands opening the white Pura Smart Fragrance Diffuser box. The top flap is lifted, revealing the round, white Pura diffuser nestled inside its packaging. The background is the same warm, dark brown wooden surface. The lighting is consistent, brightly illuminating the hands and the product. The action is deliberate and gentle, emphasizing the unboxing experience. On-screen text reinforces 'when you subscribe for 12 months'.
0:16holding scent refill
A close-up shot focuses on a single hand holding a small, rectangular 'Anthropologie Leather & Leaves' Pura scent refill bottle. The bottle is clear with a white cap, and the label features floral designs in maroon and pink tones. In the softly blurred background, the wooden tabletop and the vase of pink peonies are visible, adding a touch of natural elegance. The lighting is bright and soft, highlighting the product. On-screen text reads 'my favorite part is being able to use my app to control how long I want my scents to diffuse for'.
0:18holding diffuser
A close-up shot shows two hands holding the round, white Pura diffuser. The diffuser has a sleek, minimalist design with the 'pura' logo subtly embossed on its top surface. The hands gently rotate the device, allowing the viewer to see its full form. The background, softly blurred, features the same wooden tabletop and the vase of pink peonies. The lighting is consistent, providing a clear view of the product. On-screen text continues: 'to control how long I want my scents to diffuse for'.
0:19holding two scent refills
A close-up shot of a hand holding two small scent refill bottles between the thumb and forefinger. One is 'Studio McGee Cardamom Blossom' with a light brown label, and the other is 'Anthropologie Leather & Leaves' with a dark pink, floral label. The background is the familiar wooden tabletop with the blurred vase of pink peonies. The lighting is bright and even, allowing for clear visibility of the product labels. On-screen text reads 'I can schedule the intensity'.
0:20inserting scent refills
A close-up shot shows two hands actively inserting the two small scent refill bottles into the Pura diffuser. The diffuser is open, revealing two circular slots where the bottles are placed. The background is the wooden tabletop with the blurred vase of pink peonies. The action is precise and demonstrates the easy setup of the device. The lighting is bright and consistent. On-screen text continues, stating 'when and how long I want the scent diffusing for'.
0:23holding assembled diffuser
A close-up shot displays a single hand holding the now-assembled Pura diffuser, with the two scent refills securely inside and the top closed. The white, round diffuser is held up to the camera, showcasing its compact and finished design. The background is the wooden tabletop with the blurred vase of pink peonies. The lighting remains bright and soft. On-screen text reiterates 'when and how long I want the scent diffusing for'.
0:24screen recording app
A screen recording shows a close-up of a tablet displaying the Pura app interface. The app features a large image of the 'Leather & Leaves' scent refill, with controls for 'Intensity,' 'Timer,' and 'Start' below it. A finger with a clean nail briefly taps the screen, interacting with the app. The screen has a dark theme, with white text and icons, and '8:44 AM Thu Nov 20' visible at the top left. This shot highlights the smart features and user control offered by the Pura diffuser. On-screen text reads 'the power is in the palm of my hands'.
0:25diffuser in wall outlet
A medium close-up shot captures the white Pura diffuser plugged directly into a standard wall outlet. The diffuser emits a soft, blue light from its top, indicating it's active. The wall is painted a light beige color, and a section of a speckled beige and brown countertop is visible below the outlet. In the background, a green potted plant and a framed picture add subtle decorative elements. The lighting is ambient and natural, creating a homey feel. On-screen text reiterates 'the power is in the palm of my hands'.
0:26overhead product display table
An overhead wide shot showcases a stylish arrangement of Pura products on a green marble-patterned tabletop. A white Pura Smart Fragrance Diffuser box stands prominently, flanked by several smaller scent refill boxes in varying colors (maroon, pink, green). To the left, a stack of books and a small decorative bowl with keys or trinkets are visible, suggesting a living room or entryway setting. The lighting is bright and even, highlighting the textures of the marble and the product packaging. The scene conveys a sense of curated lifestyle and effortless integration of the product into a home. On-screen text reads 'and it really is just that easy'.
0:27black screen text fade
The scene is a solid black screen, indicating a transition or the end of the video. The on-screen text 'and it really is just that easy' remains visible, providing a final concluding message before fading out. There are no visual elements other than the text on a blank background.
