0:00initial wardrobe intro
The scene opens with a medium full shot of a man standing centrally in a well-lit modern room. He is positioned in front of a white wall with light wood built-in cabinets below a light grey countertop, and open wooden shelves above. The shelves are adorned with various decorative items including books, small sculptures, framed pictures, and dried floral arrangements, creating a cozy yet minimalist aesthetic. The lighting is bright and even, casting soft shadows. The man is talking directly to the camera, gesturing with his hands, holding a small black lapel microphone. A large yellow text overlay, 'HOW I'D BUILD A WARDROBE FROM SCRATCH WITH DULUTH TRADING CO', with a black outline, is prominently displayed at the top of the frame, along with '#DTCpartner' in white text. A white caption, 'if I had to build a fall wardrobe from scratch', appears at the bottom. The man maintains an engaging and friendly demeanor.
0:02intro zoom in
This scene is a medium close-up, zooming slightly into the presenter's upper body, maintaining the same well-lit modern room background with decorative shelves. The man continues to speak directly to the camera, his expression focused and enthusiastic. He points downwards with his right hand, emphasizing his words. The yellow text overlay 'HOW I'D BUILD A WARDROBE FROM SCRATCH WITH DULUTH TRADING CO' and '#DTCpartner' remain visible at the top. A white caption, 'this is exactly how I'd do it', is displayed at the bottom of the screen, further highlighting his message. The lighting remains consistent, providing a clear and inviting visual.
0:03walking with clothing rack
The scene shifts to a full shot as the presenter walks from the left side of the frame to the right, pushing a white clothing rack equipped with various garments, including a blue denim jacket, a dark green coat, a plaid shirt, and a white t-shirt. The background remains the same modern room with light wood cabinetry and open shelving, maintaining consistent bright and even lighting. He then walks back from right to left, continuing to push the rack, demonstrating the variety of clothes he is about to showcase. The yellow title text and '#DTCpartner' are still present at the top, while a white caption, 'thank you Duluth Trading for sending me these', scrolls across the bottom, indicating a brand partnership.
0:05base layer jeans thermal
The scene reverts to a static full shot of the presenter standing centrally. He looks down at his jeans for a moment before raising his head to look at the camera. The background is unchanged: a clean, modern interior with light wood cabinetry, a light grey counter, and open shelves displaying various home decor items. The lighting is soft and consistent. The top yellow text overlay and '#DTCpartner' are still visible. A white caption at the bottom reads, 'I'd start with a solid pair of jeans', emphasizing the foundation of his fall wardrobe concept. His pose is relaxed but attentive, demonstrating the first component of his suggested outfit.
0:07base layer jeans tshirt
In this static full shot, the presenter stands still, having changed his top. The background of the modern room with its light wood fixtures and decorative shelves remains identical. The lighting continues to be bright and even, highlighting the new clothing item. The yellow title text and '#DTCpartner' persist at the top of the frame. A new white caption at the bottom states, 'and my base would always be a white T-shirt or', indicating an alternative base layer option. The man's stance is confident and his expression neutral, allowing the viewer to focus on the change in his attire.
0:08base layer jeans henley
The scene continues with a static full shot of the presenter, who has once again changed his base layer, now showcasing a cream-colored henley-style thermal. The consistent backdrop of the modern room, featuring light wood cabinets and styled open shelving, remains. Bright, diffused lighting ensures clear visibility of the clothing details. The yellow main title and '#DTCpartner' are present at the top, while a white caption, 'a thermal like this', appears at the bottom. The presenter stands poised and attentive, illustrating another foundational piece for a fall wardrobe, his expression welcoming and engaged with the camera.
0:09holding up jackets
In this static full shot, the presenter stands holding up two different jackets on hangers, one in each hand, presenting them to the camera. He is still wearing the cream-colored henley as his base layer. The familiar modern room background with light wood elements and decorative shelves provides a consistent setting. The lighting remains bright and even. The yellow title overlay and '#DTCpartner' are at the top, and a white caption, 'I'd have a couple solid jacket options', is at the bottom, introducing the next category of wardrobe essentials. The presenter's expression is friendly and he looks directly at the viewer, showcasing the jackets he recommends.
0:10wearing denim jacket
The scene continues as a static full shot, showing the presenter now wearing the blue denim jacket. He first puts it on, adjusting it, then stands confidently, subtly gesturing towards the jacket with his hands to highlight its features. The background remains the modern room with its characteristic light wood cabinets and styled open shelves, bathed in bright, even lighting. The yellow title and '#DTCpartner' are still in the upper portion of the frame. A white caption at the bottom reads, 'like an everyday denim jacket. this one has lots of practical pockets', emphasizing the jacket's utility and design. The presenter's expression is engaging as he models the garment.
0:12wearing dark grey jacket
This static full shot presents the presenter wearing a dark grey canvas-style jacket, layered over his existing outfit. He is seen putting the jacket on, zipping it up, then standing upright, showcasing the garment. The consistent modern room background with light wood cabinetry and decorated shelves is maintained, under bright and diffused lighting. The yellow title text and '#DTCpartner' are still visible. A white caption at the bottom states, 'and something a little warmer for colder days', suggesting this jacket's purpose. The presenter's expression is pleasant as he models this additional wardrobe item, emphasizing its practical warmth.
0:14showing jacket lining
The camera transitions to a closer medium shot, focusing on the presenter's upper body as he deliberately opens the dark grey canvas jacket to reveal its interior. The inner lining is a striking black and grey plaid flannel, providing warmth and style. The modern room background is still visible, albeit more blurred due to the closer framing. Bright, even lighting illuminates the details of the jacket's interior. The yellow title and '#DTCpartner' are at the top. A white caption at the bottom reads, 'I love this flannel lining', emphasizing a key feature of the garment. The presenter looks directly at the camera with an appreciative expression, highlighting the quality of the jacket.
0:15wearing patterned sweater
In this static full shot, the presenter stands centrally, having changed into a warm, multi-colored patterned knit sweater. The consistent modern room background with light wood elements and decorative shelves remains. The bright, even lighting showcases the texture and colors of the new sweater. The yellow title text and '#DTCpartner' are still present at the top of the frame. A white caption at the bottom reads, 'I'd buy one nice sweater', indicating another essential component of his fall wardrobe. The presenter maintains a calm and pleasant demeanor, allowing the sweater to be the focus of the scene.
0:17wearing plaid shirt
The scene continues with a static full shot, featuring the presenter in another new outfit, a blue and white plaid button-up shirt worn open over a white thermal. The familiar modern room background with light wood cabinets and styled open shelves provides a consistent setting under bright, even lighting. The yellow title text and '#DTCpartner' are still visible at the top. A white caption at the bottom says, 'and a nice shirt', showcasing a versatile layering piece. The presenter stands relaxed and confident, displaying the shirt as a key part of his recommended fall wardrobe.
0:18wearing raincoat
In this static full shot, the presenter is seen putting on a dark green raincoat. He pulls the hood up over his head, completely covering his baseball cap, emphasizing the functional aspect of the garment. The background of the modern room with its light wood cabinetry and decorative shelves remains consistent, bathed in bright and even lighting. The yellow title and '#DTCpartner' are still visible. A white caption at the bottom reads, 'I'd have a functional raincoat like this', underscoring the practicality of the item. The presenter's movements are deliberate, showcasing the process of donning the raincoat.
0:20raincoat hood up
The scene is a static full shot, showing the presenter with the dark green raincoat hood fully up and adjusted around his face. He looks directly at the camera, talking and gesturing with his hands. The consistent modern room background with light wood cabinets and styled open shelves is maintained, under bright, even lighting. The yellow title and '#DTCpartner' overlays are present. A white caption at the bottom, 'the key to building a good wardrobe isn't just to have more clothes', begins to introduce his philosophy on wardrobe building. His expression is direct and communicative, emphasizing his point.
0:22raincoat over sweater
In this static full shot, the presenter is seen with a new layered outfit. He is wearing the dark green raincoat, but now with the hood down, revealing a blue baseball cap. Underneath the raincoat, a patterned knit sweater is visible. He talks and gestures with his hands, engaging with the camera. The modern room background with its light wood cabinetry and decorative shelves remains, under bright and even lighting. The yellow title and '#DTCpartner' are at the top. A white caption at the bottom reads, 'it's about choosing a few intentional pieces that go with everything', continuing his message about smart wardrobe choices.
0:24plaid shirt and thermal
The scene maintains a static full shot, showcasing the presenter in another versatile layered combination. He wears a blue and white plaid button-up shirt unbuttoned over a cream-colored long-sleeve thermal. His original brown baseball cap has returned. He talks and gestures with his hands, maintaining direct eye contact with the camera. The consistent modern room background with light wood elements and decorative shelves is bathed in bright, even lighting. The yellow title and '#DTCpartner' are at the top. A white caption at the bottom reads, 'You want pieces you can easily mix and match and create totally different looks', reinforcing his core message. His expression is friendly and instructional.
0:26denim jacket over plaid
This static full shot features the presenter in a new, layered ensemble: a blue denim jacket over the blue and white plaid shirt. He has switched back to the blue baseball cap. He talks directly to the camera, using hand gestures to convey his message. The consistent modern room background with its light wood cabinetry and styled open shelves remains, under bright and even lighting. The yellow title and '#DTCpartner' are at the top. A white caption at the bottom states, 'That's why I partnered with Duluth Trading', linking his advice to the brand. His expression is enthusiastic and confident, showcasing the versatility of the pieces.
0:27dark grey jacket over thermal
In this static full shot, the presenter showcases another outfit. He wears the dark grey canvas-style jacket over a cream-colored long-sleeve thermal, with the blue baseball cap. He talks and gestures, maintaining eye contact with the camera. The background is consistently the modern room with light wood elements and decorative shelves, illuminated by bright, even lighting. The yellow title and '#DTCpartner' are at the top. A white caption at the bottom reads, 'to show you that fall wardrobes don't have to be complicated', continuing his informative narrative. His expression is approachable, reinforcing the ease of building a functional wardrobe.
0:29raincoat over denim jacket
The scene features a static full shot of the presenter demonstrating a complex layered look. He wears the dark green raincoat, layered over the blue denim jacket, with a cream-colored thermal underneath. His original brown baseball cap has returned. He talks and gestures, emphasizing his point with an engaging demeanor. The consistent background of the modern room, with its light wood cabinets and decorative shelves, is illuminated by bright, even lighting. The yellow title and '#DTCpartner' remain at the top. A white caption at the bottom, 'If you're missing any fall essentials, check out Duluth Trading', acts as a call to action. This scene visually encapsulates the 'mix and match' concept.
0:32dark grey jacket over tshirt cta
In this static full shot, the presenter has changed into the dark grey canvas-style jacket, worn over a white short-sleeve T-shirt. His brown baseball cap is also back. He stands centrally, talking and gesturing to the camera, emphasizing his final call to action. The modern room background with its light wood cabinetry and styled open shelves is consistently lit with bright, even light. The yellow title and '#DTCpartner' are at the top. The white caption, 'If you're missing any fall essentials, check out Duluth Trading', reiterates the brand's promotion. His expression is persuasive and friendly.
0:34denim jacket over tshirt final cta
The final scene is a static full shot, featuring the presenter in the blue denim jacket over a white short-sleeve T-shirt, with his brown baseball cap. He talks directly to the camera, pointing forward with his right hand as a clear call to action, then gestures with both hands. The consistent modern room background with light wood elements and decorative shelves remains, bathed in bright, even lighting. The yellow title and '#DTCpartner' are at the top. The white caption, 'If you're missing any fall essentials, check out Duluth Trading', is displayed for the duration, serving as the concluding promotional message. His expression is confident and inviting, ending the video with a direct appeal.
