0:00POV walking into target exterior A low-angle POV shot captures a person walking towards a Target store entrance at night. The camera is slightly tilted upwards, showing the dark gray asphalt of the parking lot, which has some wet patches reflecting the overhead lights. On the left, the rear of a dark-colored car is partially visible. In the background, the brightly illuminated red Target logo with white text stands out against the building's facade. Several trees with bare branches, adorned with small white string lights, line the perimeter of the parking lot and in front of the store, contributing to a festive, evening atmosphere. Streetlights emit a warm glow. The overall color palette is dominated by dark grays and blacks, accented by the vibrant red of the Target logo and the warm white of the tree lights.
0:02POV entering target entrance This is a low-angle POV shot, continuing the perspective of someone approaching the main entrance of a Target store at night. The view is primarily focused on the ground leading up to the entrance, showcasing two large, glossy red decorative spheres positioned on either side of the wide glass automatic doors. The ground is dark concrete with visible red painted curbs. Through the glass doors, several indistinct figures of people can be seen walking in and out of the store. Above the entrance, the store's slogan, "Expect More. Pay Less.", is prominently displayed in illuminated red text against a white background. The ambient lighting is dim, contrasting with the bright red branding elements.
0:03product shelf overview A static medium shot captures a brightly lit store shelf within the vitamin section. Various vitamin bottles and containers are meticulously arranged across multiple clear plastic shelves. The dominant colors in the packaging include bright blues, greens, yellows, and white. Below several products, white price tags are clearly visible, displaying prices such as "12.49" and "17.99". Centered in the frame are two "First Day" brand multi-vitamin containers: one for women and one for kids. These distinctive cylindrical containers are primarily white with green and blue accents and feature prominent raspberry graphics. Other familiar brands like "Nature Made" and "Centrum" are also present on adjacent shelves. The lighting is bright and evenly distributed, characteristic of a clean retail environment.
0:06product closeup womens multi A close-up shot focuses on a dark-skinned hand, adorned with light blue nail polish, as it reaches into the frame from the right. The hand deliberately picks up the "First Day WOMEN THE MULTI" vitamin container from the retail shelf. The camera executes a subtle zoom-in movement as the hand secures its grip on the product. The container itself is cylindrical, showcasing a vibrant design of white, green, and blue. Prominent text reads "First Day WOMEN THE MULTI" alongside clear graphics of raspberries. The hand then carefully rotates the container to ensure the front label is fully visible to the viewer. The background features blurred retail shelves with other vitamin products, maintaining focus on the product and hand. The bright, clear lighting emphasizes the product details.
0:09product closeup kids multi This close-up shot continues to feature a dark-skinned hand with light blue nail polish, now holding the "First Day KIDS THE MULTI" vitamin container. The camera maintains a steady position as the hand deliberately rotates the product to fully display its front label. The packaging is cylindrical, featuring a white base with green and blue design elements, specifically labeled for children. Raspberry fruit graphics are clearly visible on the label. The background remains a blurred retail shelf, ensuring the product is the central focus. The lighting is consistent with the previous scene, bright and even, highlighting the product's design and features. The hand's movements are slow and controlled, facilitating clear viewing of the product.
0:13placing product in cart An overhead POV shot looks directly down into a bright red Target shopping cart. A dark-skinned hand, with light blue nail polish, enters the frame from the top right and places the "First Day KIDS THE MULTI" vitamin container onto a folded pair of light blue denim jeans. The jeans are already resting in the cart's main basket. The red cart's distinctive metal bars and circular perforations are clearly visible, creating a strong grid pattern. The area beyond the cart is blurred, indicating a store aisle. The lighting is bright and originates from directly above, typical of supermarket lighting, casting minimal shadows within the cart.
0:15showing product in cart and details A close-up, slightly angled downward shot, showcases the "First Day WOMEN THE MULTI" vitamin container being held by a dark-skinned hand with light blue nail polish, while resting inside a red Target shopping cart. The container is rotated to clearly display both its front and back labels. The front label features the "WOMEN THE MULTI" text and raspberry graphics, while the back label provides comprehensive nutritional information, a list of ingredients, a barcode, and descriptive text including "Trusted by 1 million families" and "Next Generation Science." The hand subtly points to specific details on the back label. In the background, other items within the cart, such as a folded pair of light blue denim jeans, are visible. The store environment outside the cart remains blurred. The lighting is consistently bright and even.
0:21shopping cart contents A high-angle shot provides a clear view into a filled red Target shopping cart. The cart contains a variety of items: a neatly folded pair of light blue denim jeans forms a base for some items, while two "First Day THE MULTI" vitamin containers (one 'WOMEN', one 'KIDS') are prominently placed. A white and blue box of Sensodyne toothpaste, labeled "VALUE 2 PACK" and "REPAIR PROTECT," rests on the jeans. Several brightly colored bags of snacks, possibly chips or candy, are visible in the upper smaller basket of the cart. A pink and white reusable shopping bag, adorned with festive, holiday-themed illustrations like reindeer and Santa, hangs from the cart's handle. The floor beneath the cart is a light gray, subtly textured surface. The scene is illuminated by bright, uniform overhead store lighting.
0:25POV walking out of target interior to exterior A low-angle POV shot follows a person's feet and a white Target shopping bag. The camera tracks the left foot, encased in a black boot with camouflage-patterned pants, as it moves across the gray tiled interior floor of the store. Alongside the foot, a white plastic Target shopping bag, emblazoned with the distinctive red bullseye logo, is carried. The scene transitions as the person passes through the automatic glass exit doors, moving from the bright interior to the dimmer, cooler-toned exterior concrete. Outside, one of the large red decorative spheres seen earlier is visible, and parked cars are in the distance under the dark night sky and scattered artificial lights. The lighting shifts from the uniform brightness of the store to the mixed, less intense illumination of the parking lot.
0:30product display on counter A static eye-level shot presents two "First Day" vitamin containers, specifically the "WOMEN THE MULTI" and "KIDS THE MULTI" versions, arranged neatly side-by-side on a speckled gray kitchen counter. Both containers are cylindrical, featuring the brand's signature white, green, and blue color scheme, and prominent raspberry graphics. The background reveals a modern kitchen interior, characterized by white cabinets, a light-colored backsplash, and various typical kitchen items such as a paper towel holder. These background elements are intentionally blurred to create a shallow depth of field, directing the viewer's focus squarely on the two vitamin products. The lighting is bright and warm, likely originating from overhead kitchen fixtures.
0:31close up gummies probiotic An extreme close-up, overhead shot provides a direct view into a blue plastic jar filled with numerous red, berry-shaped gummy vitamins. A light-skinned hand with short, neatly trimmed fingernails is subtly visible at the very top of the frame, holding the jar steady. The gummies exhibit a slight glistening texture, suggesting a soft and chewy consistency. Overlaid in white text at the bottom of the screen is the phrase "3-in-1 Probiotic." The background is a soft, blurred light gray surface, ensuring full attention is on the product. Bright, direct lighting illuminates the scene, enhancing the visual appeal and texture of the gummies.
0:32close up gummies magnesium An extreme close-up, overhead shot captures a blue plastic jar brimming with numerous yellow or orange, rounded gummy vitamins. This scene quickly transitions from the previous shot of red gummies, indicating a different product variant or flavor. A light-skinned hand with short fingernails is partially visible at the top of the frame, maintaining a steady grip on the jar. White text overlaid at the bottom of the screen reads "Calming Magnesium." The background is a blurred light gray surface, keeping the focus entirely on the product. The scene is lit brightly and directly, highlighting the vibrant color and texture of the gummies.
0:33close up gummies no junk An extreme close-up, overhead shot displays a blue plastic jar filled with numerous red, berry-shaped gummy vitamins, identical to the first gummy shot in this sequence. This is a rapid transition from the yellow gummies. A light-skinned hand with short fingernails is partly visible at the top, holding the jar. A circular blue badge with white text "NO JUNK" and smaller accompanying text is positioned in the bottom right corner of the frame. Additionally, white text overlaying the bottom center of the screen states ""No Junk"™ Multi". The background is a blurred light gray surface, directing full attention to the vibrant gummies. Bright, direct lighting ensures clear visibility and highlights the product's details.
0:34target logo animation A clean, animated shot features the iconic red and white Target bullseye logo, presented centrally against a pure white background. The logo appears to subtly zoom in and then hold its position, or it may be a static graphic that simply appears. The colors are crisp and vibrant, ensuring the logo is immediately recognizable and impactful. This scene serves as a clear brand identifier and transition.
0:35product lineup with cta A static, professionally composed medium shot showcases three distinct "First Day" vitamin containers arranged on a pristine white surface, against a soft blue gradient background. From left to right, the products are: "WOMEN PRE+POST PROBIOTIC" in a red container, "KIDS THE MULTI" in a green container, and "TEENS NIGHTTIME RESET MAGNESIUM" in a blue container. Each cylindrical container displays its unique color scheme and corresponding fresh fruit graphics: a peach slice for women, raspberries for kids, and a grapefruit/pomegranate half for teens. These fresh fruit halves are artfully positioned in front of their respective products. At the top of the frame, the white text "Real results you can taste & feel." is prominently displayed. A bold red rectangular call-to-action button at the bottom reads "Now available at Target" in white text. The lighting is soft, even, and clearly from a studio setup, highlighting the products and fruits with precision.
