0:00man walking jacket showcase
A medium shot of a man walking outdoors, viewed from the waist up to the upper chest, showcasing a dark olive green waxed canvas jacket. The camera tracks his movement, panning slightly to follow him as he walks on a paved path. The background features blurred autumnal trees with yellow-orange leaves, sections of a brick wall, and green foliage, suggesting a crisp autumn day. Natural daylight illuminates the scene, casting soft, dappled shadows, highlighting the texture and color of the jacket. The overall color palette is dominated by earthy tones of green, brown, and black. White sans-serif text overlays appear sequentially: "THESE ARE THE HIGHEST QUALITY", "WAXED CANVAS JACKETS", "SOLD AT THE LOWEST SUSTAINABLE", "MARKUP POSSIBLE.", "FEATURING A PREMIUM 100%", "COTTON AND A TOP-TIER WAX". The man occasionally puts his hands into the jacket's side pockets or adjusts the front, demonstrating the garment's fit and features.
0:10jacket button close up
An extreme close-up shot focused on a single, circular, light blue button with a brass center on the dark olive green jacket. The button is intricately designed, featuring engraved text "THURSDAY BOOT CO. QUALITY GOODS" arranged in a circular pattern around the central brass component. The surrounding waxed canvas fabric of the jacket is visible, showcasing its textured, slightly worn appearance and the precise stitching around the buttonhole. The lighting emphasizes the metallic sheen of the brass and the subtle texture of the fabric. White sans-serif text overlay: "FINISH, LONG-LASTING BRASS HARDWARE,".
0:11man demonstrating jacket features
A sequence of medium to close-up shots focusing on the man's torso and hands as he demonstrates various features of the dark olive green waxed canvas jacket. Initially, his hands are clasped together in front of him, then one hand is shown sliding into a side pocket, revealing the jacket's interior lining. The background is a softly blurred outdoor setting, alternating between green foliage and a red brick wall. The natural daylight provides clear illumination, highlighting the details of the jacket's design and construction. The color palette is rich with dark greens, browns, and the contrasting texture of the jacket's lining and accents. White sans-serif text overlays appear: "A COMFORTABLE BLANKET FLANNEL", then "LINING,", and finally "AND RICH CORDUROY ACCENTS,". The shots emphasize the tactile and functional aspects of the jacket.
0:15man walking jacket durability
A medium shot of the man walking outdoors, primarily from a slight side profile, with a weathered red brick wall and lush green ivy forming the background. He is still wearing the dark olive green waxed canvas jacket. The camera smoothly tracks his movement as he walks, emphasizing the jacket's durable and versatile design. He casually places his hands into the jacket's side pockets, reinforcing the idea of practical utility. The lighting is consistent natural daylight, highlighting the jacket's rugged fabric and tailored fit. The scene features a grounded color palette of deep greens, rich brick reds, and the muted olive of the jacket. White sans-serif text overlays appear and disappear: "THURSDAY'S", "FIELD JACKET IS", "BUILT TO HANDLE BAD WEATHER", "AND WHATEVER THE DAY BRINGS YOUR WAY", "YEAR AFTER YEAR.".
0:22brand logo reveal
A crisp, white, stylized logo displayed against a solid black background. The logo features the brand name "THURSDAY BOOT CO." centrally arranged within an elegant, badge-like frame composed of ornate scrolls and flourishes on either side. The word "THURSDAY" is prominent and larger, positioned above "BOOT CO.", which is smaller and separated by a horizontal line with decorative elements. The clean lines and classic design of the logo convey a sense of quality and established craftsmanship. There is no camera movement, allowing the logo to be the sole focus.
