0:00intro red promo screen
The scene displays a bright, graphic promotional advertisement. A large, prominent red square is centered, taking up approximately two-thirds of the vertical frame. Inside this square, the text "L.L.Bean" is displayed in large, elegant white serif font at the top. Below it, in a bold, sans-serif white font, reads "UP TO 50% OFF WITH NEW MARKDOWNS ON FLEECE & MORE". At the very bottom of the red square, smaller white sans-serif text states "ONLINE AND IN STORES. Prices as Shown.". The red square is bordered by a clean white background, upon which numerous small, stylized, colorful figures are animated. These figures, dressed in various winter gear (red, blue, yellow, green, purple jackets), are depicted skiing or walking across the white space, creating a lively, dynamic border around the static central message. The lighting is even and bright, suggesting a digital, crisp presentation. The overall color palette is dominated by vibrant red, stark white, and splashes of primary colors from the animated figures, creating an energetic and promotional mood.
0:01navy fleece product shot
The central square's content transitions to a close-up shot of a dark navy blue sherpa fleece jacket, filling the majority of the square. The fleece features a full-zip front and a small, rectangular L.L.Bean tag in yellow and brown visible on the left chest area. Overlaid on the jacket, the same promotional text from the previous scene is visible: "UP TO 50% OFF WITH NEW MARKDOWNS ON FLEECE & MORE" in large white font, and "ONLINE AND IN STORES. Prices as Shown." in smaller white font. The jacket's texture is clearly discernible, showing the soft, looped fabric. The vibrant red background of the previous scene is now replaced by the dark navy of the jacket. The surrounding white background with animated, colorful skiers and walkers remains unchanged, maintaining a lively border around the product. The lighting is soft and even, highlighting the texture of the fleece. The color palette shifts to dark navy and white, contrasted by the bright outer figures, creating a focus on the product itself while retaining the promotional context.
0:02teal fleece product shot
The central square transitions to display a vibrant teal-colored fleece pullover, seen from the chest up. This fleece features a distinctive blue trim around the collar and a three-button placket with blue buttons. A small, subtle L.L.Bean tag is partially visible on the left chest, blended into the fleece. The same promotional text, "UP TO 50% OFF WITH NEW MARKDOWNS ON FLEECE & MORE" and "ONLINE AND IN STORES. Prices as Shown.", is overlaid in white font. The background of the central square is now the rich teal color of the garment. The surrounding white background with the animated, colorful skiers and walkers remains constant, providing an active frame for the product. The lighting is uniform and bright, emphasizing the product's color and texture. The predominant colors are teal and blue, with white text, creating a fresh and appealing product display, while the outer animation adds continuity.
0:03navy fleece product shot repeat
The central square once again displays the dark navy blue sherpa fleece jacket, identical to its previous appearance. The jacket features a full-zip front and a small, rectangular L.L.Bean tag in yellow and brown visible on the left chest area. The promotional text "UP TO 50% OFF WITH NEW MARKDOWNS ON FLEECE & MORE" and "ONLINE AND IN STORES. Prices as Shown." is overlaid in white font. The dark navy of the jacket serves as the background for this text. The surrounding white background with the continuous animation of colorful skiers and walkers remains, framing the central product. The lighting is consistent, providing a clear view of the fleece's texture. The color palette continues with dark navy and white, accented by the diverse colors of the animated figures, maintaining a consistent brand aesthetic and promotional message.
0:04teal fleece product shot repeat
The central square shifts back to showing the vibrant teal-colored fleece pullover, matching its previous display. The pullover has a blue-trimmed collar and a three-button placket with blue buttons. A small, subtle L.L.Bean tag is partially visible on the left chest. The promotional text, "UP TO 50% OFF WITH NEW MARKDOWNS ON FLEECE & MORE" and "ONLINE AND IN STORES. Prices as Shown.", remains overlaid in white font against the teal background of the garment. The white background surrounding the central square, populated by animated, colorful skiers and walkers, continues its motion without change. The lighting remains bright and even, highlighting the pullover's color and features. The color palette of teal, blue, and white text, complemented by the lively outer figures, reinforces the product's appeal and the continuous promotional theme.
0:05transition fleece to red screen
This scene captures a dynamic transition within the central promotional square. Initially, the teal fleece pullover is still visible. Gradually, it slides upwards and off-screen, revealing the solid red background underneath. Simultaneously, the large white "L.L.Bean" logo, which was absent during the product displays, slides downwards from the top of the red square, positioning itself perfectly above the existing "UP TO 50% OFF..." text. The 'UP TO 50% OFF' and 'ONLINE AND IN STORES' text remains constant in its position and appearance throughout this transition, simply changing its background from teal to red. The lively white border filled with animated, colorful skiers and walkers continues its motion without interruption, providing a consistent outer frame. The lighting remains bright and even, emphasizing the smooth digital transition. The color palette shifts from teal and white to vibrant red and white, signifying a return to the brand's primary promotional screen.
0:06outro red promo screen
The scene reverts to the initial bright, graphic promotional advertisement screen. A large, prominent red square is centered, displaying the text "L.L.Bean" in large, elegant white serif font at the top. Below it, in a bold, sans-serif white font, reads "UP TO 50% OFF WITH NEW MARKDOWNS ON FLEECE & MORE". At the very bottom of the red square, smaller white sans-serif text states "ONLINE AND IN STORES. Prices as Shown.". The red square is bordered by a clean white background, upon which numerous small, stylized, colorful figures are animated. These figures, dressed in various winter gear (red, blue, yellow, green, purple jackets), are depicted skiing or walking across the white space, maintaining the lively, dynamic border around the static central message. The lighting is consistently even and bright, characteristic of a crisp digital ad. The overall color palette features vibrant red, stark white, and splashes of primary colors from the animated figures, concluding with an energetic and clear promotional message.
