0:01Safeway app broccoli
A close-up shot of a person's right hand holding a black smartphone vertically. The phone screen prominently displays the Safeway grocery shopping app interface, featuring a vibrant, fresh-looking broccoli crown against a clean white background. Below the broccoli image, the text "Broccoli Crown" is visible, followed by a large, rectangular red button with white text that reads "Add to cart." Further down, faint text indicating "Related products" and "View all" can be seen. The background is softly blurred, showing the light-colored frame of a window and hints of natural light from outside, suggesting an indoor setting with diffused ambient light. The dominant colors are the vivid green of the broccoli, the striking red of the button, and the crisp white of the app's interface, creating a clear and direct focus on the digital interaction.
0:03Picking fresh broccoli
A close-up shot focuses on two human hands selecting a fresh head of broccoli from a brightly lit supermarket produce display. The broccoli is a deep, vibrant green, appearing firm and tightly packed, with subtle moisture droplets visible on its florets, emphasizing its freshness. The hands, with a light-to-medium brown skin tone, carefully hold and rotate the broccoli, inspecting it for quality. The background is filled with an abundance of similar green broccoli heads, arranged neatly on black-tiered shelving units. The lighting is bright and even, characteristic of supermarket fluorescent lighting, which enhances the natural colors of the produce. The overall color palette is dominated by various shades of green, with a clean, well-maintained feel of a grocery store environment.
0:04Man smelling broccoli
A medium close-up shot captures a man in a grocery store produce aisle, holding a head of broccoli close to his face, appearing to smell it. The man, likely in his late 20s to early 30s, has dark skin and his hair is styled in neat cornrows or braids. He is wearing a casual grey t-shirt. His eyes are cast downwards, intently focused on the broccoli, suggesting an assessment of its freshness and quality. The background is softly blurred, revealing the bright, overhead lighting and shelving of a typical supermarket, with other colorful vegetables hinted at in the soft focus. The dominant colors are the fresh green of the broccoli contrasting with the man's grey shirt and warm skin tones, conveying a focus on sensory evaluation of food.
0:05Safeway employee aisle
A wide shot showcases a bustling and well-stocked produce aisle within a Safeway grocery store. A male Safeway employee, identifiable by his grey branded polo shirt with the Safeway logo on the left chest, stands alongside a large red Safeway shopping cart. He is actively engaged in placing fresh, green produce into the cart, indicating the process of fulfilling an order. The aisle stretches into the background, lined with vibrant displays of various fruits and vegetables under bright, overhead fluorescent lighting. Other shoppers are visible in the distance, browsing the abundant selections. Red promotional signs hang from the ceiling, adding to the commercial atmosphere. The floor is clean, light-colored tile. The overall impression is one of efficiency and a fresh, abundant selection, dominated by the greens of vegetables and the red branding of Safeway.
0:07Serving broccoli at dinner
A close-up shot at a softly lit dining table, highlighting a pair of adult hands using metallic tongs to transfer roasted broccoli into a small, light green ceramic bowl. The broccoli pieces are dark green, with visibly charred edges, suggesting they have been roasted to perfection. The hands are of a light skin tone, carefully manipulating the tongs. In the softly blurred background, glimpses of a dinner table setting are visible, including a dark drinking glass and the faint outline of a person, possibly a child. The lighting is warm and intimate, likely emanating from a strategically placed overhead light or a table lamp, casting gentle glows and subtle shadows that create a cozy evening atmosphere. The dominant color palette is earthy and subdued, featuring the deep greens of the broccoli, the dark tones of the table, and warm skin tones, all contributing to a sense of comfort and home.
0:08Girl serving broccoli
A medium shot frames a young girl, approximately 8-10 years old, seated at a warmly lit dinner table. She wears distinctive glasses with thin, reddish-brown frames and a light-colored top, possibly a pink t-shirt or blouse, layered beneath dark denim overalls. With focused attention, she is actively using metal tongs to serve herself or another family member from a bowl filled with roasted broccoli. Her facial expression conveys a mix of concentration and slight delight, marked by a gentle smile. The background is softly blurred, showing a dark window and the warm, inviting glow of an indoor lamp. The ambient lighting is warm and gentle, characteristic of an evening meal. The color palette primarily includes the vibrant greens of the broccoli, the light tones of the girl's clothing, and the rich, dark browns of the dining room setting.
0:09Girl excited about broccoli
A medium shot captures a young girl, possibly 7-9 years old, radiating excitement at a dinner table. Her dark hair is pulled up, and she wears round, light-framed glasses, along with a light-colored long-sleeved shirt that features a subtle graphic design. With an infectious, wide smile and eyes sparkling with joy, she holds up a piece of roasted broccoli with metal tongs, looking enthusiastically towards someone off-camera. The background depicts a cozy dining room, softly lit, showing a window with dark drapes, a table lamp with a beige shade emitting a warm glow, and framed artwork on the wall. The lighting creates a warm, inviting atmosphere typical of an evening family meal. The color palette is dominated by the warm yellows and browns of the interior, beautifully contrasted with the dark green of the broccoli and the girl's bright, expressive presence.
0:10Woman reacting to broccoli
A medium close-up shot focuses on a woman seated at a dinner table, reacting to an offer of broccoli from someone off-camera to her right. She has curly dark hair, which is tied back, and is wearing a comfortable light brown or beige hooded sweatshirt (hoodie) with a visible zipper down the front. Her facial expression transitions from a slight, playful grimace or reluctance to a more amused and resigned look, suggesting a humorous interaction regarding the vegetables. The background is a warm, dimly lit dining room, similar to previous scenes, featuring a table lamp and a window in soft focus. The ambient lighting is warm and gentle, creating an intimate, cozy evening setting. The dominant colors are the warm browns and beiges of her clothing and the room, subtly complemented by hints of green from the food just out of frame, emphasizing a relatable family moment.
0:12Blurry broccoli tongs
A very quick and heavily blurred close-up shot captures the dynamic movement of metal tongs holding a piece of roasted broccoli. The motion is extremely rapid, causing significant visual distortion and motion blur, making precise details of the hands or background indistinct. The background is entirely out of focus, appearing as abstract blurs of warm, muted light and dark shapes, consistent with an indoor evening dining setting. The primary colors visible are the dark greens and browns of the broccoli, interspersed with glints of silver from the tongs. This scene serves as a dynamic visual transition, emphasizing the swift, playful action of serving food, rather than clear visual information.
0:13Girl laughing at table
A medium shot captures a young girl, similar in appearance to the one in scene 6, sitting at a dinner table. She wears thin-framed glasses and a light-colored top. Her head is tilted slightly back as she bursts into open, joyful laughter, looking upwards and to the left, presumably at an adult or another child off-camera. Her eyes are crinkled with happiness, and her mouth is wide open in an authentic expression of mirth. The background shows a dimly lit dining room with a window featuring dark curtains, and a table lamp providing a warm, ambient glow. A cup is visible on the table near her. The lighting is warm and soft, beautifully illuminating her happy face. The color palette consists of warm browns from the room, with the girl's bright top and her infectious laughter as the central focus.
0:14Safeway promo dinner scene
A split-screen composition presents a clear promotional message alongside a heartwarming family scene. The left half of the screen features a solid, vibrant red background. Centered on this red panel is the "SAFEWAY" logo in clean white text, accompanied by its distinctive red and white 'S' symbol. Below the logo, a white rectangular button prompts "Order Online." Further down, white text details a special offer: "$30 off your first $75+ online order* with code SAVE30." Small, fine print is visible at the bottom. The right half of the screen displays a wide shot of a family, consisting of two adults and three children, happily gathered around a circular wooden dining table, enjoying a meal together. The setting is a cozy, warm-toned dining room with beige walls, dark windows adorned with drapes, and a modern central pendant light illuminating the table. Additional lamps provide warm ambient light. The family members are engaged in conversation and eating, creating a relaxed, happy, and authentic family atmosphere. The overall color palette dramatically contrasts the bold red and white of the promotional side with the rich, warm, and muted tones of the family dinner scene, emphasizing convenience and togetherness.
