0:00bmw front quarter sales event text The scene opens with a dynamic medium shot of a silver 2026 BMW X1 xDRIVE28i, captured from a front-quarter perspective as it moves quickly from the right side of the frame to the left. The car is sharp and in focus, highlighting its modern grille, sleek headlights, and metallic finish. The background is a blurred, sun-drenched natural environment, featuring green foliage and a rustic wooden fence, suggesting an open road or suburban setting. Bright natural light illuminates the car, creating subtle reflections on its surface. White, sans-serif text overlays the upper-middle portion of the screen, reading 'THE BMW' above 'PRESIDENTS DAY' which is flanked by horizontal lines, and 'SALES EVENT' below, all vertically aligned and centered, creating a sophisticated promotional look. The overall color palette is dominated by the car's silver, the greens and browns of the blurred background, and the crisp white text, conveying a premium and inviting atmosphere. The camera smoothly tracks the car, maintaining its position in the frame while blurring the background to emphasize speed.
0:01bmw side profile sales event text This shot transitions to a medium side profile of the same silver 2026 BMW X1 xDRIVE28i, still moving briskly from right to left across the frame. The car's full side profile, including its roofline, wheels, and side mirrors, is clearly visible and in sharp focus. The background is an urban or suburban setting, heavily blurred to convey motion, showing segments of a brick building and indistinct street elements. Bright sunlight casts clear illumination on the car, highlighting its smooth curves and metallic finish. The same white, sans-serif text overlay 'THE BMW PRESIDENTS DAY SALES EVENT' remains prominently displayed in the upper-middle portion of the screen. The scene maintains a clean, modern aesthetic with the car's silver contrasting against the blurred, warm-toned background and the stark white text. The camera continues to track the vehicle's movement, keeping it centered and emphasizing its forward momentum.
0:02bmw front quarter lease offer text 1 The scene returns to a medium, front-quarter view of the silver 2026 BMW X1 xDRIVE28i, identical to the first shot. The car is in sharp focus as it drives from right to left against a sun-drenched, blurred background of green trees and a wooden fence. The natural lighting emphasizes the car's silver metallic paint. The text overlay changes significantly: 'LEASE THE 2026 BMW X1 xDRIVE28i.' appears prominently in large white sans-serif font, followed by a bold '$499' below it, suggesting a monthly payment. Beneath this, smaller white text provides additional details: 'per month with 39 months with $4,329 due at signing through March 2nd.' This detailed offer is centered on the left side of the screen, creating a clear call to action regarding the vehicle's financing. The camera maintains its smooth tracking motion, keeping the car in focus while the background blurs, directing full attention to the vehicle and the new offer details.
0:03bmw side profile lease offer text 2 The perspective shifts back to a medium side profile of the silver BMW X1 xDRIVE28i, identical to the second shot. The car is still driving from right to left across the screen, sharply focused against a blurred background of green foliage. Bright natural light illuminates the car's sleek metallic body. The same white text overlay 'LEASE THE 2026 BMW X1 xDRIVE28i. $499 per month with 39 months with $4,329 due at signing through March 2nd.' is displayed on the left side of the screen, reinforcing the promotional offer. The color palette continues to be dominated by the silver car, blurred greens, and crisp white text. The camera actively tracks the car's movement, maintaining a dynamic feel while showcasing the vehicle and its associated offer details.
0:04bmw rear quarter lease offer text 3 This scene presents a medium, rear-quarter view of the silver BMW X1 xDRIVE28i. The car is moving forward and slightly away from the camera, revealing its distinct taillight design, rear bumper, and license plate (8WZ1281). The background, an urban environment with a blurred red-brick building and a traffic light, is heavily motion-blurred, creating a sense of rapid movement. Bright natural sunlight catches the metallic surfaces of the car. The white text overlay 'LEASE THE 2026 BMW X1 xDRIVE28i. $499 per month with 39 months with $4,329 due at signing through March 2nd.' is still positioned on the left side of the screen. The color scheme features the silver car against the warm tones of the blurred brick and the white text. The camera tracks the car's slight turn and forward motion, offering a final dynamic view of the vehicle as the lease offer persists.
0:05bmw end card logo and text The final scene is a static end card on a solid black background. Centered prominently in the upper-middle section is the iconic circular BMW logo, featuring its blue and white quadrants with the 'BMW' letters in white on a black ring. Below the logo, horizontally aligned white sans-serif text reads 'THE BMW', followed by 'PRESIDENTS DAY' with horizontal lines above and below it, and finally 'SALES EVENT' at the bottom. This text arrangement matches the branding seen earlier. In the top left corner, small white copyright text reads '©2025 BMW of North America, LLC. The BMW trademarks are registered trademarks.' The overall mood is clean, professional, and branded, using a high-contrast black and white color palette with the distinct blue of the BMW emblem. The scene is completely static, allowing ample time for the viewer to read all the information.
