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Dooney & Bourke

dooney.com

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Ad Copy

I was not ready for all the nostalgia i felt unboxing this bag! I still remember being about 5 or 6 mesmerized over my mom’s @dooneyandbourke so having this Florentine satchel now feels like such a full-circle moment🥹 The craftsmanship, this leather, the hardware, it’s made to last and I can’t wait til one day it’ll be more than just a bag, but a time capsule for me and my girls to bring us back to these days we’re in now🤍🤍 #dooneyandbourke #everydayfashion #everydaybag #familyheirloom #momanddaughters #justagirl

Brand

Dooney & Bourke

AI Analysis

AI Tags

HookTalking HeadProduct DemoFemale PresentProduct In HandLogo VisibleText OverlayDialogue On CameraConfidentExcitedHappyValue PropositionBrand Mention SpokenOn-Brand Color PaletteClose-UpInspirationalB-RollBenefit-First

Transcript

0:00Okay, why did this bag bring me straight back to my childhood?

0:02So when I was little, I remember my mom had this Dooney and Burke bag and I would be so obsessed with a little tiny golden duck emblem hanging right off the side.

0:10And that iconic Dooney and Burke duck is now on my bag.

0:14I just remember my mom taking that bag everywhere, and now that I have my own.

0:18That's a full circle moment.

0:20This is the Florentine satchel by Dooney & Burke made with Italian leather.

0:24The golden hardware, the way that this just smells and feels like it was built to last.

0:27It's giving heritage, it's giving modern.

0:30And I'm so excited that one day this is going to go to my girls and they're going to remember my bag just the way I remember my mom's.

0:35By then she'll have been through all the home school runs, all the errands, all the grocery trips.

0:40And I just hope that my girls know this is more than just a bag, but a little time capsule of the days when they were little and it was just us.

Text on Screen

0:00full circle moment

0:00with Dooney & Bourke

Scenes (5)

0:00talking head bag introduction

A medium shot frames a young adult Asian woman, seated on a light-colored fabric sofa, from the chest up. She holds a black leather handbag with prominent gold-toned hardware (rings, buckles, zippers) directly in front of her. Her body is slightly angled left, while her face is turned towards the camera, maintaining direct eye contact. She is actively speaking and gesturing with the bag, expressing enthusiasm. The background is a well-lit indoor living space with soft, diffused lighting from the right. Behind her, a dark wooden door with a grid-like panel design is visible to the left, and a fluffy, off-white decorative pillow is on the sofa next to her. To the right, part of a table lamp with a grey shade and a circular, reflective decorative object are subtly visible. The overall color palette features neutrals (off-white, grey, dark wood) contrasting with the black bag and the woman's black top, accented by gold hardware and her reddish-pink nail polish and lipstick. A white text overlay at the top center reads "full circle moment with Dooney & Bourke".

0:11close up bag emblem

A tight close-up shot focuses specifically on the central front panel of the black leather Dooney & Bourke handbag. The gold-toned hardware, particularly a rectangular buckle on a vertical leather strap, is sharply in focus. Below this, a small, debossed duck emblem, representing the brand's logo, is clearly visible. A female hand, with bright red nail polish, enters the frame from the bottom right and points directly to the duck emblem, drawing the viewer's attention to this specific detail. The background is softly blurred but hints at the light-colored sofa and fluffy pillow from the wider shots. The lighting emphasizes the texture of the leather and the sheen of the gold hardware.

0:13talking head bag details

The scene reverts to a medium shot of the woman, seated on the sofa and holding the black leather handbag. Her posture and engagement remain consistent, as she speaks directly to the camera with a warm smile and expressive hand gestures. The black bag with its shining gold hardware is prominently displayed. The background elements are identical to the initial talking head shot: the dark wooden door with grid patterns, the fluffy white pillow on the sofa, and the lamp/decorative object on the right, all illuminated by soft, consistent indoor lighting. Her red nail polish is visible as she occasionally taps or touches the bag, reinforcing its presence. The white text overlay "full circle moment with Dooney & Bourke" persists in the top center, underscoring the narrative of the video. She conveys a strong sense of personal connection and appreciation for the product.

0:21b roll bag on table

A wide shot showcases the black leather Dooney & Bourke handbag resting elegantly on a dark, polished wooden coffee table. The bag is positioned slightly to the left of the frame's center, allowing for a comprehensive view of its entire structure, including the top zipper, the braided leather handle, gold-toned buckles, and small black leather tassels dangling from the sides. The background is a softly blurred, bright indoor living room environment. To the left, a decorative, intricate sculpture and a table lamp with a white shade are visible on a side table. To the right, a plush, light-colored sofa with white slatted shutters in the background completes the scene. The ambient lighting provides gentle highlights on the bag's gold hardware, emphasizing its luxurious quality. The white text overlay "full circle moment with Dooney & Bourke" is still present in the top center.

0:23talking head bag strap demonstration

The scene returns to the medium shot of the woman, seated on the sofa and holding the black leather handbag. She continues her narrative, speaking directly to the camera with a confident, warm, and sentimental expression. She actively demonstrates the bag's features by attaching and adjusting a long, black leather shoulder strap to the bag's gold clasps, then holding the bag up by the strap to show its alternative carrying style. The gold hardware on both the bag and the strap's clasps are clearly visible and gleam under the soft lighting. The background elements remain consistent with the previous talking head shots: the light-colored sofa, fluffy white pillow, dark wooden door, and a lamp. Her red nail polish remains prominent as she manipulates the strap and bag. The white text overlay "full circle moment with Dooney & Bourke" persists, reinforcing the brand and narrative. She conveys a powerful message about the bag's enduring value and potential for intergenerational use.

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