0:00intro shot of hallway with text overlay The camera is positioned at a low angle, looking up a short flight of two light-colored, possibly marble or painted, steps into a hallway. The foreground features a light brown and white patterned tiled floor with a geometric design. To the left, there's a white cabinet with three drawers and a wooden countertop, holding various kitchen items like small bottles and a green plant in a pot. To the right, part of a white open shelf with items and a small green plant in the corner is visible. A large window on the left wall lets in bright natural light, creating strong highlights on the white walls and staircase. At the top of the stairs, a green canvas duffel bag is casually placed against the white wall, next to a pair of white sneakers. The overall color palette is bright and neutral, with subtle pops of green. Large white sans-serif text "COLE HAAN" is centered in the mid-ground. Subtitles "A white sneaker has kind of always" are displayed in white at the bottom of the frame.
0:00man bending down to pick up sneakers A medium shot captures a young man, likely East Asian, with short, dark, styled hair, bending over to pick up two white sneakers. He is wearing a gray and black plaid long-sleeved button-up shirt over a white t-shirt and dark gray pants. A gold chain bracelet is visible on his right wrist. He is positioned slightly to the right of the frame, with his back partially facing the camera. The setting appears to be a bright home interior, possibly a kitchen or living area, with a wooden table or countertop partially visible in the bottom left. The floor beneath him has a distinctive geometric pattern of light brown and white tiles. Bright natural light streams in from a window on the left, illuminating the scene. His posture suggests he is either picking up the shoes to wear or putting them away. Subtitles "A white sneaker has kind of always" continue at the bottom.
0:01close up of man putting on sneaker A very close-up shot focuses on a man's hands and feet as he meticulously adjusts a white sneaker. The man's hands, with short, neat fingernails, are visible pulling the tongue and adjusting the white laces of a pristine white Cole Haan sneaker. The shoe features a distinct green accent on the heel tab and 'COLE HAAN' subtly written in gold lettering on the side. He is wearing crisp white socks and dark gray pants, which are slightly cuffed above the ankle, allowing a clear view of the shoe. The background is a blurred view of the patterned tiled floor, consistent with the previous scenes. The lighting is soft and natural, emphasizing the texture of the leather and the fine details of the shoe's construction. Subtitles "and I think it will always be in my closet." are displayed in white at the bottom of the frame.
0:03man sitting at table drinking coffee A high-angle shot captures a young man sitting at a light-colored wooden dining table in what appears to be a cozy kitchen or dining area. He is wearing a gray and black plaid shirt, dark gray pants, and the white Cole Haan sneakers from the previous scenes. He holds a gray ceramic mug to his mouth, taking a sip, with a relaxed and calm expression. On the table in front of him, there's a small plate with a piece of toast or pastry, and other items like bottles and a candle. The room is brightly lit, likely by natural light, with shelves filled with various items and plants hanging from the ceiling in the background, adding to a casual, lived-in atmosphere. The floor features the same distinctive patterned tiles. Subtitles "and I think it will always be in my closet." are visible at the bottom.
0:05man standing showing sneaker A low-angle close-up shot focuses solely on the white Cole Haan sneaker worn by a man, who is standing on the patterned tiled floor. The sneaker is meticulously clean, featuring white leather, a distinct green heel tab, and 'COLE HAAN' in gold lettering on the side. The man's dark gray pants are cuffed just above the ankle, clearly revealing a white sock and the full profile of the shoe. The camera executes a subtle, slow pan downwards, emphasizing the shoe's design and placement. The background is a blurred, brightly lit domestic interior. Subtitles "Being comfortable is a" are displayed in white at the bottom of the frame.
0:05close up of unzipping duffel bag A very close-up shot focuses intimately on a person's hands as they deliberately unzip a vibrant green canvas duffel bag. The bag features prominent brown leather accents and robust brass hardware. The zipper pull itself is a small, elegant brown leather tab, which the hands, with short, neat fingernails, are pulling smoothly across the bag's opening. The canvas fabric of the bag has a noticeable texture. The lighting is bright and even, meticulously highlighting the quality of the materials and the intricate details of the hardware. The background is completely blurred, ensuring that the viewer's attention remains solely on the action of unzipping the bag. Subtitles "Being comfortable is a key ingredient for style." are displayed in white at the bottom of the frame.
0:06man walking down city street with duffel bag The camera is positioned from behind, tracking a young man as he walks confidently down a sunlit city sidewalk. He is wearing a black bomber-style jacket, dark gray pants, and the distinctive white Cole Haan sneakers. He carries the vibrant green duffel bag, with its striped white and green strap, slung casually over his right shoulder. The sidewalk is paved with light concrete, and to his right, there's a brick building with large windows reflecting the bright, clear sky. Trees and other buildings are visible in the background, clearly indicating an urban environment. The strong sunlight casts long shadows on the ground, suggesting a bright and clear day. The man's stride is purposeful and relaxed. Subtitles "key ingredient for style." are displayed in white at the bottom of the frame.
0:08man stepping into car with sneaker A low-angle close-up shot focuses intently on a man's foot as it steps into a vehicle. The white Cole Haan sneaker, featuring its characteristic clean white leather and bright green heel tab, is clearly visible as it lands on the car's door sill or running board. The man's dark gray pants are cuffed, and his white sock is visible above the shoe. The interior of the car appears dark, providing a strong contrast with the bright exterior light illuminating the shoe. The camera captures the smooth, pristine lines of the sneaker and the intentional, effortless movement of stepping into the car, emphasizing ease of wear and travel readiness. Subtitles "key ingredient for style." continue to be displayed in white at the bottom of the frame.
0:08city skyline from moving vehicle A wide shot captures a breathtaking city skyline across a wide body of water, seen from the dynamic perspective of a moving vehicle. The skyline is dominated by numerous tall buildings and modern skyscrapers, silhouetted against a clear, bright blue sky with a few soft, wispy clouds. The late afternoon or early morning sun glints off the water and some of the buildings, creating a radiant and optimistic atmosphere. The foreground subtly shows the top of a vehicle's dashboard or window frame, providing context for the implied motion. The colors are vibrant and crisp, featuring deep blues from the sky and water, warm golden tones from the sunlight, and the cool grays of the urban architecture. Subtitles "It gives you a confidence" are displayed in white at the bottom of the frame.
0:09man entering restaurant The camera is positioned slightly behind and to the side of a young man as he approaches the entrance of a building with a sleek, dark blue facade, suggestive of a modern restaurant or shop. The building features large glass windows, through which interior lighting is visible, and the name "TONCHIN" is discreetly displayed, reflecting the street. The man, dressed in a dark, possibly charcoal or navy, puffer jacket, dark pants, and the white Cole Haan sneakers, is carrying the green duffel bag slung over his shoulder. He extends his hand towards the door handle, clearly in the act of entering. The street pavement is a light concrete, and a textured brick wall is visible to the left. The scene evokes a sense of arrival at a vibrant urban destination. Subtitles "that a texture or fabric or a color can't." are displayed in white at the bottom of the frame.
0:10close up of french fries cooking A dynamic close-up shot immerses the viewer in a commercial kitchen setting. French fries are actively cooking, sizzling and bubbling, in a large, dark wok or frying pan positioned over a gas burner. A vibrant blue flame is clearly visible beneath the pan, providing intense heat. Wisps of steam and slight smoke rise from the pan, indicating the energetic cooking process. The fries themselves are golden brown, appearing to be crisping nicely. Various metal kitchen utensils, such as tongs, and stainless steel surfaces are visible in the blurred background, along with other cooking pots and equipment, reinforcing the professional kitchen environment. The lighting is practical and bright, typical of a bustling food preparation area. Subtitles "that a texture or fabric or a color can't." continue to be displayed in white at the bottom of the frame.
0:11chef tasting food in kitchen A medium shot captures a male chef in a bustling commercial kitchen. He appears to be East Asian, in his 40s or 50s, with a short goatee and wearing glasses. He wears a light-colored baseball cap, a white apron over a dark t-shirt. He is actively tasting food from a spoon, his mouth open slightly in a focused yet appreciative expression, savoring the flavor. The background is filled with various stainless steel kitchen equipment, including counters, large pots, and a prominent range hood, all indicative of a professional cooking environment. The lighting is bright and functional, illuminating the chef and his workspace. Subtitles "that a texture or fabric or a color can't." continue to be displayed in white at the bottom of the frame.
0:12man greeting chef in kitchen A medium-wide shot captures a friendly interaction in a commercial kitchen. The young man from earlier scenes, now wearing a light gray knit sweater and dark pants, smiles genuinely as he interacts with the chef. The chef, still wearing his cap and apron, smiles back and gestures or possibly shakes hands with the man, indicating a warm greeting. They stand facing each other amidst the busy kitchen environment, which features prominent stainless steel counters, an industrial range, and various cooking utensils. The background is well-lit and shows the functional aspects of the kitchen, including overhead lighting and shelving. The interaction conveys a positive and collaborative atmosphere. Large white sans-serif text "COLE HAAN" is overlaid in the center of the frame.