0:00man eating cookie helmet A close-up, slightly shaky shot of a young adult male from the chest up, positioned centrally in the frame. He has dark hair, a neatly trimmed dark beard, and is wearing a plain black t-shirt. Most notably, he is wearing a vibrant pink and white bicycle helmet with matching pink straps. His head is slightly tilted, and his eyes look towards the camera with a somewhat goofy or confused expression, mouth slightly open. He brings a large, circular chocolate chip cookie with a bite taken out of it towards his mouth with his right hand, which is slightly blurred due to motion. The background is a plain, dimly lit, off-white wall, suggesting an indoor setting. Lighting is soft and directional, coming from the front-left, creating a subtle shadow on the right side of his face and a distinct shadow on the wall behind him. The color palette is muted, with the vibrant pink of the helmet providing a stark contrast to the neutral background and dark clothing, creating an unexpected visual element.
0:00boy posing with cookie bag A medium shot of a young boy, appearing to be in his early teens, positioned slightly to the right of the frame against a plain off-white wall. He is wearing a white t-shirt with a blue and red 'NBA' logo prominently displayed on the front. He holds a large, round chocolate chip cookie with his left hand, resting it casually near his left cheek. In his right hand, he holds a partially crinkled pink Crumbl paper bag. He has dark hair and a playful, slightly smug or satisfied expression, with his eyes partially closed and lips pursed. The lighting is bright and even, casting a distinct, large shadow of his head and shoulders on the wall behind him to the left, indicating a single light source from the front-right. The overall color palette is light and bright, featuring the white shirt, the recognizable Crumbl pink bag, and the warm, inviting tones of the cookie.
0:02crumbl cookie thins box reveal An overhead, slightly angled shot looking down into an open white cardboard box containing several individually packaged cookies. The packages are made of opaque, vibrant pink material, each sealed and featuring the 'crumbl.' logo printed in black text. The cookies are arranged neatly in a single row within the box, which is resting on a clean, plain white surface. The lighting is bright and even, highlighting the clean lines of the packaging and the crisp white of the box interior. There's a subtle shadow cast by the lid of the box on the right side, indicating a light source from above. The predominant colors are white, representing the box and surface, and the distinct Crumbl pink of the product packaging. White text overlays the video, centrally located, stating 'Try our NEW Cookie Thins' with a clear black outline, introducing the product. The camera slowly pushes in towards the box, emphasizing the contents.
0:03cookie in front of crumbl store A medium close-up shot from a first-person perspective, showing a hand holding a large, round chocolate chip cookie directly in front of the Crumbl cookie store facade. The cookie itself is golden brown with visibly melted chocolate chips, held steadily by a light-skinned hand with short, manicured nails. In the background, the recognizable Crumbl store entrance is clearly visible, featuring a large pink sign with 'crumbl.' in distinctive white lettering. A black awning extends over the store's entrance. Part of a dark-colored car is visible in the foreground parking lot on the left, adding context to the outdoor setting. The sky is bright blue and sunny, casting clear, natural light on the building and the cookie. White text overlays the video, centrally located, stating 'Try our NEW Cookie Thins' with a black outline, reinforcing the product introduction.
0:03crumbl cookie thins box interior An overhead, slightly angled shot looking down into an open white cardboard box containing multiple individually packaged cookies. The packages are a vibrant, opaque pink, each sealed and featuring the 'crumbl.' logo printed in black text. The cookies are meticulously arranged in two neat rows within the box, which is resting on a clean, light-colored countertop or table, possibly a kitchen counter. The lighting is bright and even, casting minimal shadows and highlighting the product and its pristine packaging. There are no harsh shadows, suggesting diffused overhead lighting that illuminates the scene uniformly. The predominant colors are white (representing the box and surface) and the distinctive Crumbl pink of the packaging. White text overlays the video, centrally located, stating 'Try our NEW Cookie Thins' with a black outline, consistent with the product announcement. The camera remains static, allowing a clear view of the product arrangement.
0:05thin cookie reveal A close-up, static shot focusing intently on a single large chocolate chip cookie held by a light-skinned hand. The cookie is initially shown face-up, revealing its golden-brown color and a generous scattering of dark chocolate chips across its surface. The hand then slowly and deliberately rotates the cookie 90 degrees to dramatically reveal its remarkably thin profile, emphasizing the 'thin' aspect of the product. The background is a slightly blurred, bright white kitchen environment, featuring white cabinetry and a light gray countertop, suggesting a modern and clean domestic setting. The lighting is bright and even, highlighting the texture, color, and unique thinness of the cookie. White text overlays the video, centrally located, stating 'Here every Thin Thursdays™' with a black outline, providing key promotional information and a call to action. The camera remains completely static throughout this reveal.
