0:00balcony intro and wave
The scene opens with a medium shot of a young woman standing on a balcony, partially visible in the bottom right corner of the frame. She has long blonde hair with highlights and is smiling brightly at the camera while waving her right hand. Her eyes are light-colored. The background features a multi-story apartment building with brick-like siding and numerous windows and balconies, indicative of urban architecture. Below the apartment building, there's a small outdoor play area with a red and blue structure. A light green railing runs across the bottom of the frame, separating the woman from the background. The lighting is overcast and diffused, suggesting a cloudy day. Text overlay at the top reads "in vancouver" in white sans-serif font with a black outline. The overall color palette is muted, with greys, browns, and green accents from the railing and some foliage. The camera is held at eye-level, slightly angled upwards towards the background building.
0:03city skyline establishing shot
A wide, slightly low-angle shot captures a dense urban cityscape dominated by modern glass skyscrapers reaching towards an overcast, grey sky. The buildings are primarily composed of reflective glass facades in shades of blue and green, mixed with some structures of brown brick and concrete. Bare tree branches are visible in the foreground on the left, adding a natural, wintry element. A street sign for 'Burrard St' is visible on the right, confirming the urban setting. The overall lighting is flat and diffused, typical of an overcast day. The color palette is cool, with blues, greens, and grays being prominent. There's minimal visible human activity, emphasizing the architecture. The camera slowly tilts upwards, showcasing the height of the buildings.
0:03woman by van profile
A medium close-up shot focuses on the young woman from the first scene, now in profile, standing next to a large blue van. Her long blonde hair flows over her shoulders. She is looking slightly upwards and to the right, with a pleasant, thoughtful expression, as if speaking or listening intently. Her left hand is raised slightly, gesturing subtly. The van, which is the dominant background element, is brightly colored in various shades of blue with white wavy patterns and large white text that reads "FOR ALL TIMES" and partially visible "FIT" on its side. A tree trunk and some greenery are visible in the immediate foreground on the left, next to a wet-looking sidewalk. The lighting is still diffused and natural, indicating an outdoor setting on an overcast day. The color palette is vibrant due to the van, contrasted with the muted greens and grays of the natural elements.
0:04hand receiving beer can
This is a medium close-up shot focusing on two sets of hands. A hand with neatly manicured fingernails (black with white polka dots) reaches into the frame from the left to receive a yellow aluminum beer can. The can is being handed over by another person whose lower torso is visible, wearing black pants and a light blue scarf with white fringed ends, branded with "ATHLETIC BREWING CO". The yellow can has "ATHLETIC BREWING CO" and "UPSIDE DAWN BLONDE / GOLDEN" text with a stylized 'A' logo. In the background, there's a black utility cart with multiple yellow cardboard boxes, also branded with "ATHLETIC BREWING CO", suggesting a distribution or sampling event. A grey cooler with its lid open is visible on the right, filled with several more empty or full cans. The setting appears to be outdoors on a paved surface, possibly a sidewalk, with some green foliage in the far background. The lighting is even and natural. The color palette features bright yellows from the cans and boxes, contrasting with the black clothing and grey pavement.
0:05rapid beer can showcase
A dynamic medium close-up shot focuses on a hand (with black and white polka dot nails) holding up various Athletic Brewing Co. beer cans in quick succession. The cans are presented against the backdrop of the large blue van with its distinctive "FIT FOR ALL TIMES" and wavy design. The camera quickly cycles through four different can designs: a yellow can for 'Upside Dawn Blonde/Golden', a light blue can for 'Run Wild IPA', a reddish-orange can for 'Free Wave Hazy IPA', and a pale yellow/silver can for 'Ripe Pursuit Lemon Radler'. Each can features the 'A' logo with a wheat stalk graphic and 'ATHLETIC BREWING CO' text. The lighting is bright and even. The action involves the hand swiftly replacing one can with another. The dominant colors are the vivid blues of the van and the distinct colors of each beer can (yellow, blue, orange, silver). The camera maintains a consistent distance, only shifting slightly as the cans are exchanged.
0:09woman presenting cans
A medium close-up shot features the young woman standing in front of the blue Athletic Brewing Co. van, holding different cans. She holds a blue can first, then seamlessly transitions to a reddish-orange can, then a yellow can, and finally a light yellow/silver can. She smiles and looks directly at the camera while presenting each can, occasionally turning it slightly to show the label clearly. The van's side, with its "FIT FOR ALL TIMES" branding and wavy blue design, serves as a prominent background. The lighting is natural and even. The overall mood is cheerful and informative as she showcases the products. Her hand, with black and white polka dot nails, is consistently visible holding the cans. The color palette is dominated by the bright blues of the van and the vibrant colors of the beer cans (blue, orange, yellow, silver), complemented by her fair complexion and blonde hair.
0:14woman sipping beer can
This medium close-up shot focuses on the young woman, smiling warmly at the camera while holding an orange/red Athletic Brewing Co. can. Her long blonde hair frames her face. The bright blue Athletic Brewing Co. van with its "FIT FOR ALL TIMES" branding remains a consistent background. She takes a sip from the can, closing her eyes briefly with an expression of enjoyment, then looks back at the camera and smiles again, her lips slightly pursed. Her fingernails, painted black with white polka dots, are visible on the can. The lighting is soft and natural. The scene conveys a sense of satisfaction and endorsement for the product. The dominant colors are the vivid blues of the van, the orange of the can, and the bright blonde of her hair.
0:16athletic brewing van details
A close-up shot showcases the side of the Athletic Brewing Co. van, which is painted in vibrant shades of blue with wavy, undulating patterns. Large white text reading "FIT FOR ALL TIMES" is prominently displayed, along with the 'A' logo featuring a wheat stalk and "ATHLETIC BREWING CO" below it. A yellow curved line suggesting a road or path is also part of the graphic. The surface of the van appears clean and slightly reflective. The lighting is even and bright, highlighting the crisp colors of the branding. The overall aesthetic is dynamic and modern, emphasizing the brand's identity. The camera slowly pans across the details of the van, giving viewers a closer look at the graphics and text. The dominant color is a bright, clear blue.
0:21woman walking sidewalk
A medium shot follows the young woman as she walks cheerfully along a city sidewalk. She is wearing a light grey or silver jacket with a high collar, contrasting with the dark cars parked alongside the street. Her long blonde hair is visible, and she looks back over her shoulder at the camera, smiling warmly. The sidewalk is concrete, with patches of bright green moss or artificial turf along the curb. Dark-colored cars (mostly SUVs) are parked along the street on the left, and a green utility pole is visible. The background shows more urban buildings and trees. The lighting is soft and natural, suggesting a cloudy day. The color palette is muted, with greys, greens, and dark car colors, brightened by the woman's smile and hair. The camera maintains a consistent distance and angle, moving backward as she walks forward.
0:24dry jan vancouver tour graphic
A full-screen graphic is displayed, featuring a bright yellow background. At the top, large dark blue text reads "DRY JAN VANCOUVER TOUR" with smaller text "ATHLETIC BREWING CO" and an image of two cans (one blue, one yellow) surrounded by ice cubes, implying cold beverages. Below the main title, there is a detailed list of dates and locations for events in Vancouver in January, all in smaller dark blue text. The list includes specific days (Thursday, Friday, Saturday, Sunday) and locations like "English Bay Beach," "Vancouver City Centre Station," "Robson Square Ice Rink," and "Yaletown Station." The overall design is clear and functional, meant to convey event information. The color palette is predominantly bright yellow and dark blue.
0:25cans clinking outro
A close-up shot shows two hands (one with black and white polka dot nails, the other partially visible) holding two Athletic Brewing Co. cans and clinking them together. One can is yellow ('Upside Dawn Blonde/Golden') and the other is light blue ('Run Wild IPA'). Both cans feature the 'A' logo with a wheat stalk. In the background, out of focus, are various green plants in dark pots, suggesting an outdoor or garden setting. The lighting is soft and natural. The overall mood is celebratory and friendly. Text overlay at the bottom reads "Happy Athletic January!". The color palette features the bright yellow and blue of the cans against the natural greens of the plants, with the fair skin of the hands.
