0:00phone case comparison split screen A split-screen shot showing hands interacting with phone cases on a light background. The top segment features a pair of fair-skinned hands, with short, neatly trimmed fingernails, attempting to fit a black phone into a bright yellow, textured phone case. The hands are visible from the wrists up, occupying the top left and right corners of this segment. The bottom segment displays two translucent phone cases, one clear and one with a slight brown tint, laid flat on a light grey surface. The cases are rectangular with rounded corners, designed for a smartphone with a prominent camera bump. Below these cases, a pair of hands with long, painted fingernails (light pink polish) are visible, holding a black smartphone. The overall color palette is bright and clean, with dominant yellow, black, pink, and grey tones. White text overlay reads 'This isn't a phone case.'
0:00yellow phone case detail A close-up shot of a hand holding a vibrant, almost neon yellow phone case, with a distinct quilted or diamond-patterned texture. The hand has manicured fingernails, painted a neutral light pink or beige, and is gently caressing the surface of the phone case. The case is oriented vertically, slightly angled, with the camera cutout visible at the top. The background is softly blurred, appearing as a warm, light-colored indoor setting. The lighting is soft and even, highlighting the texture and color of the case. White text overlay reads: 'It's a 30-cent child'. The scene has a clean, somewhat artificial feel due to the bright plastic and studio-like lighting.
0:01manufacturing sweatshop A split-screen shot depicting industrial manufacturing. The top portion shows a blurry, atmospheric shot of a factory or industrial complex with multiple smokestacks emitting plumes into a hazy, possibly polluted sky, implying environmental impact. The mid-section features a busy factory floor with several people, mostly women wearing light pink or beige head coverings, working diligently at sewing machines. They are processing large quantities of light green or grey fabric, which is piled high on the tables. The lighting is functional but somewhat dim, typical of an industrial setting. The bottom portion provides an overhead, wide-angle view of a vast industrial complex with numerous buildings and interconnected structures, again emphasizing large-scale manufacturing. White text overlay reads: 'manufactured, shipped'. The color palette is muted, dominated by industrial greys, greens, and hazy blues, conveying a sense of scale and environmental concern.
0:02cargo plane shipping A shot focused on the front section of a large cargo airplane, possibly on a runway, under a dull, overcast sky. The aircraft's nose and cockpit windows are clearly visible, with its wing slightly angled upwards. The overall environment is hazy and grey, suggesting a logistical hub or an airport on a gloomy day. The lighting is flat and diffused, with no strong highlights or shadows, contributing to a muted and slightly somber mood. The primary color palette consists of various shades of grey, with the aircraft being a light grey/white. White text overlay reads: '5000 miles'.
0:03ocean plastic waste An overhead shot looking down into a body of water, likely an ocean or large lake, heavily polluted with a dense mass of colorful plastic debris. The water beneath is a deep emerald green, contrasting sharply with the chaotic mosaic of various plastic bottles, bags, and other refuse that floats on the surface. The plastic covers a significant portion of the frame, highlighting the scale of pollution and creating a visually striking yet disturbing image. The lighting is natural daylight, reflecting off the water and plastic, but the scene's mood is somber due to the subject matter. White text overlay reads: 'ocean polluting,'.
0:04landfill plastic waste An overhead, wide shot of a vast landfill, overflowing with an enormous quantity of mixed plastic waste. The scene is dominated by a chaotic jumble of various plastic items—bags, bottles, containers—in a multitude of colors like white, black, red, yellow, green, and blue. The debris is piled high, covering the entire visible ground, emphasizing the sheer volume of discarded materials and creating an overwhelming visual. The lighting is bright and harsh, casting minimal shadows and making the scene appear stark and overwhelming. White text overlay reads: 'toxic waste'. The color palette is a grim mixture of muted and bright plastic colors against the general greyness of refuse, conveying extreme waste.
0:05waste conveyor belt A medium shot focusing on a conveyor belt moving a stream of small, dark, fragmented waste materials, possibly broken glass or other dark refuse. The material appears to be mixed and dense, with some lighter colored pieces interspersed. The conveyor belt is made of a dark, textured material. The background is blurred and dark, suggesting an industrial indoor setting, emphasizing the relentless movement of waste. The lighting is somewhat dim, with hints of overhead light creating a slight sheen on some of the waste fragments. White text overlay reads: 'that won't re-enter'. The color palette is dark and industrial, dominated by browns, blacks, and deep reds of the waste, reinforcing the grim reality.
0:06plastic sorting worker A medium close-up shot of a worker in a bright yellow jacket and bright red gloves, meticulously sorting plastic bottles on a conveyor belt in what appears to be a recycling facility. The worker's arm is reaching into a pile of transparent and light-colored plastic bottles, actively picking out items. The background shows more piles of assorted plastic waste and metal grates, indicating an industrial environment. Bright natural light streams in from windows in the upper right, creating some highlights on the plastic and the worker's jacket. White text overlay reads: 'the ecosystem for the next 500 years.' The dominant colors are the bright yellow of the jacket, red of the gloves, and the various hues of the plastic waste (clear, blue, green), providing visual contrast and highlighting human effort in a polluting system.
0:08phone interaction zebra case A close-up shot focusing on hands interacting with a smartphone encased in a stylish zebra-print case. The fair-skinned hands, with short, clean fingernails, are holding the phone and their thumbs are actively moving across the screen or side buttons, suggesting active usage. The phone's screen is not visible, only the patterned back and side. The background is softly blurred, showing an indistinct, light-colored indoor environment. The lighting is soft and even, highlighting the details of the hands and the phone case. White text overlay reads: 'The average person'. The scene emphasizes personal connection to the product.
0:10phone interaction pink case A close-up shot of hands holding a smartphone in a pastel pink case. The hands are fair-skinned, with clean, unpainted fingernails, and are positioned centrally, gently gripping the phone. The phone is held horizontally, with the screen facing upwards but remaining dark, suggesting it's off or the focus is on the physical interaction with the case. The background is blurred, showing a person wearing a denim jacket, indicating an everyday setting. The lighting is soft and natural. White text overlay reads: 'touches their phone 3000 times a day, slowly'. This highlights the constant human interaction with plastic products.
0:11microplastic breakdown abstract An abstract, high-contrast visual representing the breakdown of material. The image is black and white, featuring intricate, worm-like or filamentous white lines and shapes against a dark black background. These shapes appear to be moving or shimmering, creating an effect of decomposition or disintegration at a microscopic level. The textures are fluid and organic, yet also somewhat unsettling, symbolizing the unseen process of microplastic creation. The overall impression is one of microscopic decay or an internal, pervasive process. White text overlay reads: 'disintegrating their case into billions'.
0:13hands with microplastics A close-up shot of two cupped hands, filled with a vibrant, colorful assortment of small, confetti-like plastic fragments, representing microplastics. The fragments are irregular in shape and come in a wide array of colors including red, blue, green, yellow, orange, and purple. The fair-skinned hands are held together in the center of the frame, gently cupping the plastic pieces, bringing the problem literally into human hands. The background is a soft, out-of-focus mix of green and other muted colors, suggesting an outdoor or natural setting. Bright, natural lighting illuminates the microplastics, making their colors pop and emphasizing their presence. White text overlay reads: 'of microplastics,'.
0:14news articles microplastics A dynamic, screen-recording style shot displaying multiple news headlines and article snippets about microplastics. The background is a digital screen showing various news sites (The Washington Post, CBC, The Straits Times) with headlines like 'Microplastics we breathe are infiltrating our organs' and 'Study finds evidence of microplastics in male reproductive systems'. The text is clearly legible, presented in standard news website layouts. The screen is shown with a slight tilt, as if being viewed on a device. The dominant colors are white, black, and various shades of blue and grey typical of web pages, giving a credible news feel. White text overlay reads: 'contaminating you'. This scene uses information to agitate the viewer.
A charming close-up of a pug dog's face, looking slightly to the right of the camera with a gentle, curious expression. The dog has typical pug features: a light tan or fawn coat, a wrinkled black snout, and dark, expressive eyes. The background is a softly blurred green, suggesting an outdoor, grassy environment. The lighting is natural and soft, highlighting the dog's fur and features, creating an endearing and relatable image. White text overlay reads: 'and your home.'. The inclusion of a pet personalizes the impact of microplastics.
0:16plastic water bottles conveyor An overhead shot of numerous small, clear plastic water bottles with bright orange caps, moving in an organized grid pattern on a conveyor belt. The bottles are uniformly arranged, suggesting an industrial bottling or packaging process. The background is blurred and dark, emphasizing the bottles and their mechanical progression. The lighting is even, with reflections glinting off the plastic, making them appear somewhat pristine despite the context of the video. White text overlay reads: 'Not to mention the 50 other'. This visual highlights the pervasive use of plastic in everyday items.
0:18plastic products moving A dynamic shot showing various clear plastic items, possibly parts of products or packaging, rapidly moving and clattering along a production line. The items are small, irregular, and transparent, creating a sense of mechanical repetition and speed. The background is blurred, industrial, and light-colored, emphasizing the movement of the plastic. The lighting is bright and industrial, causing reflections on the plastic surfaces. White text overlay reads: 'plastic products you use every day.'. This scene reinforces the vast scale of plastic production and consumption beyond just phone cases.
0:19couple overwhelmed by lake A medium-wide shot of a young adult couple sitting by the edge of a serene lake on a sunny day. The male, with a light mustache, is on the left, wearing a white short-sleeved button-up shirt over a white undershirt, black pants, white socks, and checkerboard slip-on shoes. He is holding a blue object, possibly a phone with a case, in his lap. The female, with long dark hair, is on the right, wearing a white strapless top and dark shorts, with her arm resting on his shoulder. Both look pensive or slightly sad, gazing off-camera, conveying a sense of being overwhelmed by the environmental problems presented. The lake is vast and blue, with distant mountains under a clear sky, forming a beautiful but somewhat distant backdrop. The lighting is bright and natural, creating a soft, aspirational yet melancholic atmosphere. White text overlays: 'It feels overwhelming,' then 'like there's nothing you, alone, can do about it.'
0:23female smiling by lake A medium close-up shot of the young adult female from the previous scene, now smiling subtly and looking directly at the camera. Her dark hair falls around her shoulders, and she's wearing a white strapless top and hoop earrings. The male's arm and shoulder are visible on the left, but he is out of focus, drawing attention to her. The background is the same serene lake and mountains under a clear sky, but now with a more hopeful mood. The lighting is bright and natural. White text overlay reads: 'But there is.'. This signals a shift from problem to solution.
0:24female with phone case nature A close-up shot of a young adult female, partially obscured by a tree trunk on the left, smiling broadly with bright, white teeth. She holds a light brown or tan phone case with multiple camera cutouts, angled towards the camera, suggesting she is about to put her phone into it or is showcasing it. Her hair is dark, and she wears a light-colored, possibly striped, shirt. The background is a bright, sunlit natural environment with green foliage, possibly a forest or garden. The lighting is bright and natural, creating a cheerful mood. White text overlay reads: 'Make simple choices'. This visually connects the product with positive, environmentally-conscious actions.
0:25couple nature blurred A blurry, artistic medium shot of a couple, possibly the same from earlier, standing embraced in a sun-dappled natural setting with trees and green foliage. The male, on the left, wears a white t-shirt and dark shorts, with a dark overshirt. The female is on the right, wearing a light pink shirt. They are out of focus, creating a soft, romanticized effect, emphasizing the mood over sharp detail. The background is a lush green, enhancing the natural theme. Bright, natural sunlight filters through the leaves, creating dappled lighting. White text overlay reads: 'without sacrificing'. This scene promotes a lifestyle of conscious choices without compromise.
0:26phone taking selfie A close-up shot of a smartphone, possibly an iPhone, being held by a hand and displaying a selfie of two young adult females on its screen. The hand holding the phone has several rings on its fingers. The phone is positioned slightly angled, with the screen clearly visible, showing a vibrant, cheerful image of the two women smiling, implying social connection and ease of use. The background beyond the phone is a softly blurred indoor or outdoor setting. The lighting is bright, illuminating the phone screen and the hand. White text overlay reads: 'convenience'. This emphasizes the product's integration into modern, convenient life.
0:28floral phone case grass A close-up, slightly overhead shot of a white smartphone with a light-colored, possibly pastel pink, phone case adorned with a delicate floral and mushroom pattern. The phone is resting on lush green grass, implying a natural setting and the product's eco-friendly nature. The camera module is prominent on the phone case. A fair-skinned hand, with clean fingernails, is gently touching the phone case. The lighting is bright and natural, emphasizing the soft colors of the case and the vibrant green of the grass. White text overlay reads: 'style'. This scene highlights the aesthetic appeal and natural alignment of the product.
0:29blue phone case abstract pattern A close-up shot of a light blue phone case with a dynamic, abstract, swirling light yellow pattern, being held by a hand. A pen or stylus is actively interacting with the phone case, possibly demonstrating a feature or texture, though no screen is visible. The hand holding the case has short, clean fingernails. The background is softly blurred and indistinct. The lighting is bright and even, highlighting the colors and pattern of the case, emphasizing its design and usability. White text overlay reads: 'function'. This scene suggests the product's practical and user-friendly attributes.
0:29morals blurry background A highly blurred, abstract shot dominated by soft, pastel colors, primarily light purple and pink hues, creating a dreamlike or ethereal effect. The shapes and lines are indistinguishable, contributing to the abstract nature. The lighting is soft and diffused, contributing to the gentle mood. White text overlay reads: 'and morals'. This abstract visual, combined with the text, creates an emotional and ethical connection to the product's benefits.
0:30stickerbomb phone case A close-up shot of a smartphone, possibly an iPhone, encased in a 'stickerbomb' style phone case. The case features a collage of outdoor-themed stickers: mountains, tents, hiking boots, phrases like 'Go Outside,' and 'Outdoor Adventure.' The case itself is dark grey or black, providing a strong contrast for the colorful stickers. The phone is held vertically against a blurred, textured background of dark rock or earth, suggesting an outdoor setting. The lighting is natural and even, clearly showcasing the details of the stickers and promoting an active, nature-loving lifestyle. White text overlay reads: 'Pela Case is made from plants,'.
0:31pink case on soil An overhead close-up shot of a light pink phone case resting on dark, rich soil or compost. The case appears slightly worn or textured, blending with the natural elements. The soil is dark brown/black, with visible organic matter, enhancing the compostable narrative. The lighting is natural and even, highlighting the contrast between the manufactured item and the natural ground. White text overlay reads: 'compostable,'. This visual directly illustrates a key eco-friendly feature of the product.
0:32broken case in soil An overhead close-up shot showing fragments of a broken, light pink phone case partially buried and scattered within dark, organic soil. The pieces are irregular in shape and appear to be in various stages of decomposition, demonstrating the compostable nature of the material. The soil is dark brown/black and rich with organic matter, emphasizing its natural integration. The lighting is natural and even, emphasizing the textures and the process of breakdown. White text overlay reads: 'ethical'. This scene provides a concrete visual proof point for the product's environmental claims.
0:33woman waving pela shirt A medium close-up shot of a female, appearing to be in her 40s or 50s, with curly dark brown hair and a warm, genuine smile. She is wearing a dark blue t-shirt with a white 'Lomi Pela' logo visible on her left chest area, indicating brand association and transparency. She is enthusiastically waving her right hand towards the camera, conveying friendliness and approachability. The background is softly blurred, showing an indoor, possibly office or workshop, setting with some monitors and equipment. The lighting is soft and inviting. White text overlay reads: 'fair wage'. This scene emphasizes the ethical labor practices associated with the brand.
0:34woman with pela package A medium close-up shot of a young adult female with shoulder-length blonde hair with dark roots, a nose ring, and a wide, happy smile. She is wearing a dark blue hoodie and holding a brown, eco-friendly Pela 360 shipping package towards the camera. Her left hand is raised as if waving, indicating a friendly and welcoming gesture. The background is a brightly lit, soft-focus indoor environment. The lighting is warm and natural. White text overlay reads: 'made in Canada.'. This scene highlights the product's origin and ethical manufacturing process, while the woman's happiness suggests customer satisfaction.
0:35colorful phone cases display A medium close-up shot of multiple brightly colored phone cases displayed on a shelf or surface, suggesting a retail or manufacturing setting. The cases are in various hues like orange, purple, blue, and black, arranged in a row, with a soft glow around them, possibly from ambient lighting or spotlights. The background is blurred, showing more cases, creating a sense of abundant choice. The lighting is somewhat stylized, creating a vibrant and appealing display. White text overlay reads: 'customizable'. This scene showcases the product's variety and personalization options.
0:36manufacturing machine A close-up shot of a complex industrial machine, primarily made of dark metal, with various moving parts, gears, and hydraulic elements. The machine appears to be in operation, with some parts shimmering or reflecting light from movement, conveying precision and advanced manufacturing. The background is blurred and dark, emphasizing the machinery. The lighting is industrial, highlighting the metallic textures. White text overlay reads: 'and made to order.'. This scene gives a glimpse into the production process, emphasizing quality and customization.
0:37woman scared by phone cases A medium close-up of an older woman, possibly in her late 50s or 60s, with short grey hair, looking worried or startled. Her hand is covering her mouth, expressing distress. She is wearing a light pink top and a silver necklace. Behind her, a wall is filled with numerous different phone cases of various designs and colors, arranged in a grid, creating a sense of overwhelming choice or a commentary on the sheer volume of cases available in the market. The lighting is bright and even. White text overlay reads: 'This isn't'. This scene sets up a contrast with traditional phone cases.
0:38older woman disapproving A close-up shot of an older woman, likely in her 60s or 70s, with long, straight white hair and a subtle makeup look. She has a slightly disapproving or skeptical expression, looking directly at the camera. Her eyebrows are slightly furrowed, and her lips are pressed together, conveying a sense of unimpressed judgment. The background is a plain, light, neutral color. The lighting is soft and even, highlighting her facial features. White text overlay reads: 'your grandma's phone case.'. This reinforces the idea that the product is modern and not 'old-fashioned', addressing potential perceptions.
0:39man confused scratching head A medium close-up shot of a young adult male, possibly in his late 20s or early 30s, with short brown hair and round eyeglasses, looking confused or perplexed. He is wearing a brown corduroy button-up shirt over a grey hooded sweatshirt, and is scratching the back of his head, a common gesture of confusion. His facial expression indicates mild bewilderment or skepticism, suggesting he's unsure about conventional choices. The background is a light-colored, possibly brick or textured, wall. The lighting is soft and natural. White text overlays: 'This isn't', then 'your uncle Jim's phone case.'. This scene further distances the product from uninspired, generic options, using a relatable character to highlight a common dilemma.
0:41strawberry phone case berries An overhead close-up shot of a smartphone with a vibrant, playful, pink phone case adorned with a red strawberry pattern. The phone is resting on a red and white knitted blanket or tapestry with a large red cherry design. To the right, a white bowl filled with fresh red raspberries is partially visible, creating a colorful and fresh aesthetic. The lighting is bright and natural, highlighting the vivid colors. White text overlay reads: 'This is your phone case.'. This scene presents the product as a desirable, personal, and modern choice, contrasting with the previous 'not your' statements.
0:42woman with strawberry phone case A medium close-up shot of a young adult female, with long dark hair, looking up and smiling. She is holding a smartphone with the vibrant, pink strawberry-patterned phone case from the previous scene, angled slightly towards the camera to showcase it. She is wearing hoop earrings. The background is bright and softly blurred, suggesting an outdoor, possibly sunny, setting. The lighting is natural and highlights her clear skin and dark hair. White text overlay reads: 'This is your phone case.'. This scene portrays a confident and happy user who has found her ideal phone case, reinforcing the personal connection.
0:43woman looking away smiling A close-up shot of the same young adult female, smiling subtly and looking away from the camera, off to the right. She is still holding the pink strawberry-patterned phone case, which is visible in the lower right corner, out of focus. Her eyes are light green or blue, and her dark hair frames her face. The background is softly blurred, a bright, sunlit outdoor environment. The lighting is soft and natural, emphasizing a natural, happy expression. This subtle, contented smile reinforces the positive emotion associated with the product.
0:44man on phone by lake A close-up shot of a young adult male, viewed from the side, holding a smartphone to his ear as if on a call. The phone case features a nature-themed design with mountains and stars against a dark background, aligning with eco-conscious branding. He has short dark hair and an earring in his right ear. The background is a bright, clear blue sky, with a hint of water, suggesting he is outdoors by a lake or sea, reinforcing an active, natural lifestyle. The lighting is bright and natural, casting clear shadows. White text overlay reads: 'Make a decision without'. This scene suggests the product allows for ethical choices without compromising modern communication needs.
A low-angle, medium close-up shot focused on a person's feet, clad in white sneakers with white socks, standing on a wooden dock. The background is completely blurred, showing only vague green foliage, emphasizing the feet and the dock in a natural, serene environment. The lighting is bright and natural, creating clear contrasts. White text overlay reads: 'making a sacrifice.'. This reinforces the message that using the product doesn't require giving up on convenience or lifestyle, aligning with the idea of conscious consumption.
0:46hand rings pink phone case A close-up shot focusing on a fair-skinned hand with multiple rings on its fingers, gently touching a vibrant pink phone case. The case has camera cutouts visible, showing blue lenses. The rings are silver and gold-toned, adding a stylish detail and emphasizing personal flair. The background is softly blurred and indistinct, drawing full attention to the hand and product. The lighting is bright and even, highlighting the jewelry and the phone case's color. White text overlay reads: 'Pela Case.'. This final product shot links style, personal expression, and the brand name.
A vibrant graphic screen displaying the words 'PROTECT THE' in large, bold, coral-pink uppercase letters. The background is a solid, soft yellow color. The text is centrally aligned and occupies a significant portion of the screen, creating a strong, impactful statement. The color combination is cheerful and on-brand, leading into the final call to action.
0:48text protect the planet A vibrant graphic screen displaying the words 'PROTECT THE PLANET' in large, bold, soft yellow uppercase letters. The background is a solid white color. The text is centrally aligned and occupies a significant portion of the screen, providing a clear and direct message. The clean white background emphasizes the message, serving as a powerful and inspiring call to action.
0:49pela logo end card A static graphic display featuring the 'pela' logo in white, lowercase letters with a distinct leaf-like shape for the 'e'. The background is dynamically split diagonally into two solid colors: a vibrant coral-pink in the top-left half and a soft yellow in the bottom-right half. The logo is centrally placed and stands out against the split background. This scene serves as a branded end card, clearly identifying the company and its core message through color and logo design.
