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Carvana

carvana.com

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Talking HeadProduct In HandLogo VisibleText OverlayDialogue On CameraConfidentHappyFemale PresentValue PropositionBrand Mention SpokenStatistic MentionPackaging VisibleSolution RevealCall To Action

Transcript

0:00If you're selling your car, sell it to Carvana.

0:03It's 100% online, and you get paid on the spot.

0:06Not to mention, getting a quote is really fast.

0:10All you need is your license plate and answer a few questions to get a quote faster than it takes me to watch someone else run a 100-meter sprint.

0:18Oh!

0:20Schedule a time to have your car picked up and get paid on the spot.

0:23Experience the ease and speed of selling your car to Carvana today.

Text on Screen

0:00CARVANA

0:00If you're selling your car, sell it to Carvana.

0:00Carvana

0:00$41,400

0:002023 Mercedes-Benz

0:00GLC 300

0:005,930 miles

0:00Paid actor. Pick up fees may apply.

0:03It's 100% online,

0:03Carvana

0:03$41,400

0:032023 Mercedes-Benz

0:03GLC 300

0:035,930 miles

0:04and you get paid on the spot.

0:06Not to mention, getting a quote is really fast.

0:06YOUR OFFER IS READY

0:06Your Carvana Offer

0:06$41,400

0:06Carvana

0:06Get Your Cash Offer

0:09All you need is your license plate

0:09YOUR OFFER IS READY

0:09Your Carvana Offer

0:09$41,400

0:09Carvana

0:09Get Your Cash Offer

0:11and answer a few questions to get a quote

0:13faster than it takes me to watch someone else

0:15run a 100-meter sprint.

0:17CARVANA

0:20Schedule a time to have your car picked up

0:22and get paid on the spot.

0:22CARVANA

0:22November 8, 2023

0:22PAY TO THE ORDER OF J SMITH

0:22Forty one thousand four hundred and zero cents

0:22$41,400.00

0:24Experience the ease and speed of

0:26selling your car to Carvana today.

Scenes (3)

0:00carvana online sale

The scene opens with a medium shot of a young adult female presenter from the waist up, centered in the frame. She holds a smartphone in her left hand, displaying the Carvana app interface, and holds a small lavalier microphone near her mouth with her right hand. Behind her is a digitally composited image of a multi-story glass Carvana car vending machine building, illuminated with blue neon accents, showcasing cars inside. The sky behind the building is a soft purple twilight, with distant mountains visible. Below the building, there are other structures and some trees. The lighting is bright and even on the presenter, contrasting with the slightly dimmer, evening ambiance of the background. Two text overlays appear: 'If you're selling your car, sell it to Carvana.' at the bottom, and 'Paid actor. Pick up fees may apply.' below that. The presenter maintains eye contact with the camera, speaking directly to the viewer with a confident and engaging expression. The dominant colors are the presenter's neutral clothing, the blue and purple tones of the background, and the glowing blue of the Carvana logo.

0:05carvana fast quote

The scene transitions to a medium shot of the same young adult female presenter, now in athletic wear, standing on a bright red running track. She is centered in the frame, holding the smartphone in her left hand, which she brings closer to the camera to highlight the 'YOUR OFFER IS READY' screen showing a Carvana offer of $41,400. Her right hand still holds the lavalier microphone near her mouth. The background is an outdoor sports field with a clear blue sky and scattered white clouds. Green grass borders the track, and trees are visible in the distance. The lighting is bright and natural, indicating daytime. Text overlays appear at the bottom, first 'Not to mention, getting a quote is really fast.', then changing to 'All you need is your license plate and answer a few questions to get a quote faster than it takes me to watch someone else run a 100-meter sprint.' The presenter has a cheerful and energetic expression, gesticulating with her free hand to emphasize her points. The dominant colors are the vibrant red of the track, the blue of the sky and her headband, and her neutral athletic attire.

0:17carvana pickup and payment

The final scene is a medium shot of the same young adult female presenter, once again in her cream-colored top and khaki pants, standing in a sunny residential driveway paved with brick patterns. She is centered in the frame. In the background, a white Carvana tow truck is parked with a blue SUV loaded onto its bed, positioned in front of a green lawn and trees, with a house partially visible. The sky is bright blue and clear. Initially, she shades her eyes with her hand, as if looking for something, then her expression shifts to a happy, knowing smile as she pulls out a physical check from her pocket, holding it up for the camera to see. The check clearly shows the Carvana logo and 'FORTY ONE THOUSAND FOUR HUNDRED AND 00/100' for the amount. Text overlays appear: first 'Oh!', then changing to 'Schedule a time to have your car picked up and get paid on the spot.' and finally 'Experience the ease and speed of selling your car to Carvana today.' The lighting is bright and warm, consistent with a sunny day. The dominant colors are the greens of the landscape, the blue of the truck's logo and the SUV, and the presenter's light-toned clothing.

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